Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I’m still surprised that, 3 years after debut, Apple isn’t able to sell the MacBook at $999.
Isn't ABLE to, or doesn't HAVE to? There's a difference.

If the Macbook is selling in quantities that Apple is pleased with at the current price points, why should they lower the price?

Some people do want vanity metrics, and they can buy a MacBook. For us other users they should make a truly professional MacBook Pro that does not care about such superficial things and is a real power house again.
The answer is the same as above. Why should they make a"truly professional Macbook Pro" when the current offerings are selling well?
 
Thin and light are exactly what MBP customers want. And not just Apple’s customers, all the other laptop manufacturers offer a similar form factor.
I need both endpoints, but in different Macs: For traveling and for presentations, I want a great display/weight ratio (huge display, very light weight). I don't care about thin (I don't want it to be a knife), but I want it to be light, and I realize that thin helps making it lighter. But for hard work, I want performance: I want CUDA. I want NVIDIA. I want >= 4cores. I want lots of RAM. Obviously, that needs to go in another Mac: either a heavier MBP, or a MacPro.

One problem with Apple is that they're melting the two endpoints into one. That's a mistake. Both endpoints are needed: extreme display/weight ratio, and extreme performance. In two different Mac lines. Don't melt them.
 
How bothersome is it to carry a 15 inch around? Always wondered what a bigger screen was like.
 
Isn't ABLE to, or doesn't HAVE to? There's a difference.

If the Macbook is selling in quantities that Apple is pleased with at the current price points, why should they lower the price?


The answer is the same as above. Why should they make a"truly professional Macbook Pro" when the current offerings are selling well?

That's if they are selling well, i'm not disputing it but we don't know model to model since Apple doesn't break them down. It would be interesting to see how well the 12" MacBook is selling compared to the 13" MacBook Pro since there isn't a big difference cost wise.
 
That's if they are selling well, i'm not disputing it but we don't know model to model since Apple doesn't break them down. It would be interesting to see how well the 12" MacBook is selling compared to the 13" MacBook Pro since there isn't a big difference cost wise.
Even if we had a sales breakdown by model, we still wouldn't know if those numbers were acceptable because we don't know what Apple's sales targets are for those models.

We can only examine the externals... Apple continues to sell the Macbook at the current price for the past few years. The only conclusion to draw is that they're satisfied... if they weren't, then they would change something.

In the end, it comes down to whether or not people are satisfied with Apple's current product line. I've seen countless posts on this site by people who are not satisfied but feel "forced" to buy what is available. That does NOT give Apple incentive to do anything different.

I've said it numerous times in the past, the BEST way to get Apple to make the change you want, is not to send an email to Tim Cook, but to buy a device from Apple's competitors. THAT speaks stronger and louder than anything else. There are many examples of that, but 2 of them are .... 7" tablets and phablets. Many were complaining about the lack of an 7" iPad, which Steve Jobs resisted... it was only after Android makers pumped out and sold tons of 7" tablets that Apple released the Mini. The same was true for phablets.
 
I’m still surprised that, 3 years after debut, Apple isn’t able to sell the MacBook at $999.

Agreed. I think Apple is trying to buck the trend of shrinking ASPs. Apple prices really shrank with the rest of the industry during the 2005-2015-ish timeframe. I think they're trying to nudge them back up.
 
How bothersome is it to carry a 15 inch around? Always wondered what a bigger screen was like.
The touchbar model is very portable, it doesn’t look or sound a lot on paper but in person the difference between the 2012-15 and 2016- models is quite marked
 
I'm not a pro user, and I have zero interest in gaming on a laptop, but I appreciate a larger screen. I wish Apple would make a 15" model with just integrated graphics and a low-watt CPU with 10hr battery. I can even get over the fact it wouldn't have magsafe and only two USB-C ports. A 15" rMB would be killer.
 
  • Like
Reactions: Yvan256
Even if we had a sales breakdown by model, we still wouldn't know if those numbers were acceptable because we don't know what Apple's sales targets are for those models.

We can only examine the externals... Apple continues to sell the Macbook at the current price for the past few years. The only conclusion to draw is that they're satisfied... if they weren't, then they would change something.

In the end, it comes down to whether or not people are satisfied with Apple's current product line. I've seen countless posts on this site by people who are not satisfied but feel "forced" to buy what is available. That does NOT give Apple incentive to do anything different.

I've said it numerous times in the past, the BEST way to get Apple to make the change you want, is not to send an email to Tim Cook, but to buy a device from Apple's competitors. THAT speaks stronger and louder than anything else. There are many examples of that, but 2 of them are .... 7" tablets and phablets. Many were complaining about the lack of an 7" iPad, which Steve Jobs resisted... it was only after Android makers pumped out and sold tons of 7" tablets that Apple released the Mini. The same was true for phablets.

True, the other point is that while many have complained on this site about the devices they don't make up the majority of people out there who may very well be happy. It's a difficult one to judge really, people complain about the keyboard and not just the failures that have happened but how it feels and so on, but a lot of people also love the new keyboard, while i don't own a new MacBook Pro i have tested one out in the Apple store and one of my friends 2016 MacBook pro (he is very happy with it) and to me it feels good, much more accurate to type on, which for me as a writer is a big thing.

Apple will go where they think they can do something different and better which is why i think they have resisted the hybrid such as the Surface, it's very difficult to do and do right i think. While i have been intrigued and even attracted to trying one out, i'm ultimately in the Appel ecosystem in a VERY big way (i own most Apple devices) and love MacOS and IOS far too much.

I get your point tho, people are not "forced" to buy an Apple product if they are not happy with the MacBook Pro's or whatever device it may be, they should vote with their wallets.
 
I have had exactly that very same idea in my mind this last week: If new MacBooks are released at the "back to school" event, would I want to buy one running the first release of 10.14? These years I usually wait until summer before updating MacOS, so that I get the same rock-solid quality that I was used to in the past. If the filings say 10.13, that's very good, for two reasons: First, release of new Macs would be imminent (September at the latest). Second, it's going to be possible to hold updating to Mojave until they polish it.

I consider macOS 10.xx.0 as the first public beta, and 10.xx.3 as the RTM version. So I usually don't recommend updating a production machine before 10.xx.4 version.
 
  • Like
Reactions: asiga
Even if we had a sales breakdown by model, we still wouldn't know if those numbers were acceptable because we don't know what Apple's sales targets are for those models.

We can only examine the externals... Apple continues to sell the Macbook at the current price for the past few years. The only conclusion to draw is that they're satisfied... if they weren't, then they would change something.

In the end, it comes down to whether or not people are satisfied with Apple's current product line. I've seen countless posts on this site by people who are not satisfied but feel "forced" to buy what is available. That does NOT give Apple incentive to do anything different.

I've said it numerous times in the past, the BEST way to get Apple to make the change you want, is not to send an email to Tim Cook, but to buy a device from Apple's competitors. THAT speaks stronger and louder than anything else. There are many examples of that, but 2 of them are .... 7" tablets and phablets. Many were complaining about the lack of an 7" iPad, which Steve Jobs resisted... it was only after Android makers pumped out and sold tons of 7" tablets that Apple released the Mini. The same was true for phablets.

Understood. But if you have a decade or more of experience doing your workflow through MacOS, switching is too hard. A friend of mine just ordered a MacBook Pro 2017 (refurbished, thank god). He had to because he is starting a new consulting business as an independent. So he no longer has access to the Macs in his prior job and needs a powerful enough Mac. He has his first two gigs lined up for the Summer. So the need for hardware is now.

Personally, I'm making due with a Windows machine at home since my iMac died. But I wish there was a logical replacement machine for me to buy now. Fortunately I have access to enough computing to get me through until the new Macs come out. But I'm not switching long term. I'm just too used to Mac OS (and this despite having always used Windows for work).
 
We all know you folded the MacOS group into the iPhone group, and it shows in the lack of innovation and bugs.

I’m tired of every respected pro I know switching to Surfaces or at least considering it. And Windows, while still isn’t great, is getting better, and it’s doing so quickly. Your stagnation in the Mac line has not been ignored by Google, Microsoft, and Adobe.

Despite being aware of macOS High Sierra having lots of bugs, as multiple MR users have confirmed to me, I joined the macOS Mojave Public Beta and to be honest, it works as good as Sierra that I used before even in the first PB. That is what surprised me most.

I also have to agree with the other part of your post. Right at the moment, I can't decide whether I'd buy an iMac or a (next-gen) Surface Studio. Both seem to be great machines and while the iMac is what it is, Surface Studio has a touchscreen, something I'd be using while doing high-fidelity 3D graphics (also more expensive).
 
  • Like
Reactions: RandomDSdevel
Just focus on MAJOR hardware bump and better keyboard. The design is fine, we don't need slimmer PRO laptops. We just need more powerful and reliable professional tools.
 
The purpose of the MacMini was to help windows users switch more easily by using existing hardware back then. That worked. That was 5 years ago that baby was updated the last time if i remember correctly. Today desktop era is history. Now we live in a sleek mobile world made out of laptops, tablets and phones. Everything wireless. MacMini is EOL.

Tablets and Phones will see modifications and variations. Just enough to keep the customers dropping their "old" stuff and go for a new one. Watch out for different colors, other screen size, larger storage and everything thats made to consume content in the cloud. Maybe some technology updates here and there. Apple got a few cash cows in their stable. And they plan to milk it.
 
  • Like
Reactions: ChrisChaval



Apple has registered new tablets and Macs with the Eurasian Economic Commission (EEC) this week, indicating that refreshes could be on the horizon. The filings, uncovered by French website Consomac, are legally required for any devices with encryption sold in Armenia, Belarus, Kazakhstan, Kyrgyzstan, and Russia.

mac-macbook-family-ipad-pro-concept-800x220.jpg

iPad Pro concept (right) by Álvaro Pabesio

The five Mac model numbers are A1931, A1932, A1988, A1989 and A1990, indicating two distinct ranges. The last three numbers may relate to expected refreshes for the 13-inch MacBook Pro (with and without Touch Bar) and the 15-inch MacBook Pro, while the first two could reference a refreshed 12-inch MacBook and a potential replacement for the aging MacBook Air, which Apple has been gradually phasing out.

Apple is rumored to be planning to introduce the new entry-level 13-inch MacBook in the second half of 2018, which would serve as a replacement for the MacBook Air. Details have been scant about the rumored machine, but it could turn out to belong to the 12-inch MacBook family, and the model numbers A1931 and A1932 potentially reflect this.

It's not known what the rumored 13-inch MacBook would be priced at, but the MacBook Air sells for $999, a price point Apple has thus far been unable to match with the 12-inch MacBook and the MacBook Pro.

The five new iPad model numbers are harder to decipher, but Apple is expected to launch new models of iPad Pro later this year featuring slimmer edges, a faster processor, a custom Apple-built GPU, and a TrueDepth camera with support for Face ID.

eec-filing-2018-macs-ipads-800x431.jpg

One report has claimed one of the new iPad Pro models will have a display that measures in at approximately 11 inches, which is in line with reports suggesting the device could have slimmer bezels.

Perhaps the most curious details in the EEC filing are the OS references, with macOS 10.13 and iOS 11 given for the Mac and iPad models, respectively. It's conceivable Apple could refresh its Mac line before macOS Mojave is ready, but launching new iPad Pro models before the launch of iOS 12 seems less likely, given the number of features Apple is introducing in the new OS to accommodate iPads with Face ID and no Home button.

However, strings of code have been found in iOS 11 referring to a "modern iPad", which mirrors the "modern iPhone" nomenclature Apple used to refer to the iPhone X ahead of its release, so nothing is certain.

It's also worth noting that Apple registered several new models of iPhone with the EEC back in April that have yet to appear, so extrapolating launch dates from the filing is particularly difficult. Suffice to say Apple's Mac line-up is overdue an upgrade, while new iPads are expected to launch sometime around September.

Article Link: Apple Registers Several New Mac and iPad Models in Eurasia
What I need/want is a Mac mini with the ability to use an Apple TV app. Ideally Apple could also release a bluetooth enabled keyboard with touchbar and magic trackpad included. The Mac mini should come with i3, i5 and i7 so that it hits every price points and supports RAM, SSD and CPU replacement like in the good old days, so that we don't have to replace it like a phone. Where is it?
 
After years of wanting to go Mac, then switching and enjoying it last few years, at this point if I were in market I would get some form of Surface Pro/Lenovo combo pc/tablet device. The Macbook line is just not that great of a laptop, and I actually would like a touch screen laptop despite previously thinking it was a bad idea. The Macbook Pro is just not that great a machine and not at all innovative (except for this lackluster keyboard and this weird touch bar, wow great innovation).

[doublepost=1530800416][/doublepost]
What I need/want is a Mac mini with the ability to use an Apple TV app. Ideally Apple could also release a bluetooth enabled keyboard with touchbar and magic trackpad included. The Mac mini should come with i3, i5 and i7 so that it hits every price points and supports RAM, SSD and CPU replacement like in the good old days, so that we don't have to replace it like a phone. Where is it?

It's called the Intel NUC or one of the HP super mini computers. They look quite nice. Shame Windows 10 is an annoying mess though with forced updates that will occasionally mess up your computer...
 
Don't be silly it was only updated 4 years ago.

And...Apple mentioned that the mini is important in their line-up. It is not a priority item, but an entry level product. Apple seems to work on one product at a time....so it will be next year probably until we see another mini along with the Mac Pro.

Yes, I want a new mini, but this is the reality.
 
How bothersome is it to carry a 15 inch around? Always wondered what a bigger screen was like.
Well, to put it into perspective, I've been happily carrying around a 2011 17" MBP for 7.5 years now. I recently received a 15" Windows laptop from work, and it is almost exactly the same size.

So compared to that, the new 15" must be tiny, and extremely portable.

On topic, I'm hoping the media get some cryptic invitations to an Apple event soon...
 
  • Like
Reactions: RandomDSdevel
Please, please, please listen to your customers. We don’t need vanity metrics like thinner and beautiful product hero shots which only please your design team and frustrate your customers.

Reliable keyboard with key travel and are quiet. An honest 10+ hour battery life. Ports on the pro model. Decent resolution.

Honestly, look back to the older models your pros miss and lament and put in modern components. We don’t need thinner laptops for no reason.

And get serious about MacOS. We all know you folded the MacOS group into the iPhone group, and it shows in the lack of innovation and bugs.

I’m tired of every respected pro I know switching to Surfaces or at least considering it. And Windows, while still isn’t great, is getting better, and it’s doing so quickly. Your stagnation in the Mac line has not been ignored by Google, Microsoft, and Adobe.

Hell, even dumpy Twitter canceled their Mac client.

A lot of my friends in design don't use Macs for work anymore or aren't even allowed. I think it might be different in music and photography fields though.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.