Hahaha. Poor little Apple doesn’t get to decide what is legal over a whole continent. Really sad.
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Apple Reinstates Epic Games EU Developer Account, Paving the Way for Alternative App Store
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You mean ULTA, Sephora is inside Kohls stores.
That's a deal both companies made, along with Disney and even Apple to have a "mini-store" inside. Do you think Target allows them to do so for free?
They have a choice and it's called Android. No one is forced to purchase an iPhone or iPad
How is an alternate App Store setting up shop in Apple’s App Store? It’s a completely different store. Last time I checked I can buy whatever I want in a web browser without needing Apple’s approval, having to use Apple’s payment system or having to give a cut of the transaction to Apple.
Wow, I’ve never seen somebody misspell “Apple” so differently, twice in the same sentence.
This is IN the courts (in the EU anyway). Dust is in the air. We don't know who is in compliance with the law. Nothing either side is doing is final at this point.
The EU courts will have the definitive say. And then, who knows, the US courts might get pulled in.
Until then, no reputation, no contract, no '2nd' chance is set in stone.
Apple should have the right to decide what app stores are allowed to operate on the platform they created and spent billions developing and maintaining. Those blindly defending Epic because they can't get to take free advantage of proprietary technology for their own gain are really sad.
The EU have previous for overstepping and this is nothing new.
Being in the US, I am really jealous about this. Yeah, we can "change" our browser but with it still being webkit, it sucks. I want to use Firefox WITH extensions on iOS but no, Apple is being dumb about it.
Actually, at that time the White House, yes that one, was investigating the real possibility of splitting Microsoft up due to anti competitive monopolistic behaviour, what the EU did was small fry compared to that.
You joke, but the people who mess up their phones because they installed shady apps from shady app stores aren't going to be asking for tech support from the owner of the shady App Store. I mean, lots of users already don't understand that Apple doesn't make every app in the App Store.
There is no way the government even had time to file any paperwork. What Fantasy world do you live in that government works that fast? Apple wanted in writing that Epic would play by the rules, guessing they got it.
I wonder if what we read the other day and now this is the truth?
It wasn't clear couple of days before that Apple had indeed terminated their chat with EPIC going by the message conversations? This now resembles a typical business back and forth as tidbits of whats going on are mentioned.
Are you an American? because that reply is hella ignorant, but then again i dont see why i should argue with someone who doesnt understand or respect the laws of some other part of the world.
Its not my fault USA gov sits on their ass and does very little of anything to support their citizens and consumers.
Happy day to be an EU citizen and to have more options as an Iphone user.
No they don’t get to decide ****. They’re just a business. If they don’t want to follow the law then gtfo out of EU.
How long does it take for Apple to register their business in Sweden? That seems to be the deciding characteristic. Maybe if they set up their office closer to the seat of power than Spotify and Epic they can spend less on lawyers and more on fine wine and caviar with new friends.
It’s almost like you have never read any of the threads on this topic… this analogy has been refuted hundreds of times already.
Once you buy an iPhone it belongs to you not Apple. In the EU you own a copy of the OS rather than a license, Apple can’t just brick your phone in the EU for using it against the TOS.
Apple doesn’t get to tell people in the EU what happens on the phone after they buy it.
As I’ve said elsewhere, Apple needs to separate the idea of a SDK fee from their attempts to monetize all transactions that occur on their platform.
The only reason Epic couldn't bring its own App Store the iOS was because Apple required them to go through Apple for it and subsequently banned them for rules Apple made up. That was never going to stand under the DMA. This is pretty much a case of "we should settle this because if the EU actually starts to investigate, the gig will be up".
This is Apple throwing a tantrum over the DMA, the corporate equivalent to kicking and screaming on the floor. Not a lot of reason going on here.
By far the funniest outcome of this whole thing would be apple deciding "the EU market isn't worth it" and then watch the politicians scramble at Apple users all over the continent scream at the EU bureaucrats for taking away their iPhones. Will never happen, but would be hilarious.
EDIT: this post was meant as a joke. I do not think Apple would, could, or should do this. I just thought it was funny to imagine what would happen to the EU "dog" if it actually caught the "car" it was chasing. Like a dog chasing a car, that's not something we actually have to worry about.
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They own the software that makes your iPhone an iPhone. When you buy a phone you pay for a license to use that software the way they say you can use it.
So if Target built a store ("platform") in a part of town that was dead and turned the area into a booming shopping center, you feel Target has the right to determine if you can open a store across the street to capitalize on the shoppers coming to that part of town? And it's reasonable and fair that the business has to pay a Core Tech Fee to Target too?
What if Target doesn't like what you say about them (such as through ads), does Target have the right to revoke your business license and cancel your business lease too?
well it's not like you town is setup so that Target is the only place to buy stuff at.
To paraphrase a princess: The more you tighten your grip, the more app store revenue will slip through your fingers.