Apple
until recently (less than two years ago) even prohibited developers from communicating alternative purchasing options with consumers outside of their app.
Again, on the web. I've also stated that emailing customers should be allowed (with consent). Since most apps require some kind of account with them. They would and should (with consent) have the ability to email customers about pricing.
My complaint and it continues to be so, is what EPIC did directly. Which was to put the DLC/vBUCKS price of what it is outside the store within the app.
„„If you are a rival to Apple Music you cannot send your subscribers an email telling them to go to your website to subscribe at a price without the commission fee“ EC competition chief Margrethe Vestager said“
I agree with this.
…and I somewhat support their stance.
Of course.
At least with regards to installation and payment processing. It‘s a tried and tested business model from personal computing:
Different product. Yes, it could be made to work. Just that the iPhone/iOS was not built to work as such.
once an app is has been developed, its author is free to publish and distribute it independently from the developer of the underlying operating system it runs on.
Except that it wasn't made to work that way for the iPhone. If Apple wanted it to be an open platform (aka Android). They would have built it that way from the start.
A system that’s beneficial to both consumers and developers and ensures that third-party developers are fairly compensated and not „taxed for nothing“ on their works - or forced to use the OS developer’s services.
Apple is a business. Business make money. They sell products at price points that the market will bear for it. No one is forced to use Apple products/services/software/API's/devices at all. 70/30 split was agreed to by these developers.
👉 Personal computing should not be an „One big brother controlling everything and imposing charges at their sole discretion“ affair. And given how end users and developers converge on very few operating systems, it‘s justified to regulate them as gatekeepers.
Tell that to Microsoft. The AppStore commission price was set from start and only went down in price over time. 70/30. If it had gone up, you would have a more valid point IMO, but it didn't. Apple gets to control the platform they successfully created. And again, they didn't make it more onerous as time went on and they became more successful with the iPhone. It's the same price and or lower. Plus, they are not the biggest in the EU. That goes to Google and for music streaming Spotify.
Considering that operating systems developers can not only sell their developer tools to third-party developers, their OS to hardware manufacturers or tie it to hardware devices they make themselves (as Apple has chosen to do) but also bundle their own first-party application software, they have ample opportunity and options to be compensated for their innovation and IP.
I think they are compensated. 70/30 split on the appstore has worked well. People keep buying new iPhones year over year.
I‘m also not much opposed against fair and non-discriminatory charges for the delivery of apps to consumers.
Again, what's fair? I'm only seeing one side complain that it isn't free. Which I can't agree with. And since none of us run a Data Center and pay for network services, and power of the scale to run this store. Or pay the people to keep the systems running and updated, etc. I'm personally at a loss to expect anyone outside of Apple or Google to know what the existing cost break down is and what a fair profit would be.
👉 But once an app has been bought and installed by an end user, that‘s where the OS developer having a say (and recurring charges) ends. The line must be drawn somewhere.
Informing the end user should be permitted (with consent). I totally agree with that. If the end user wishes to continue paying via IAP. Apple should be able to collect their fee as the terms permit and was agreed to.
I don't agree about the line. Since the line was drawn when this whole thing started. And EPIC decided to cross it and try to draw a new line.
Mobile app pricing multiplied. $5 one-time was a somewhat expensive app back then - today that $50. Or $5 a month on subscription. Without much cost increase to Apple.
We don't know what Apple's costs are in this regard. But I do know that IAP makes more money than selling the app outright. And anyone using it with a popular app is making MORE than ever before.