Not sure why people are getting so hot under the collar on this one, except that it's MR and I guess that's what some here enjoy. The move is really a CYA and truth in advertising because the "free" apps really are not anymore. The vast majority of "free" apps can be downloaded at no cost, but hardly free if they are to be functional.
Also with paid in-app upgrades being embraced by consumers (not all -- I hate them myself, but the vast majority) the "free" apps really create redundancy and confusion. Better for devs to make one version with certain features or levels available to try out before you use in-app to get the full version.
The rule clearly bans the word "free" when describing the app's price, not any other use of the word in the title. So your example would be permissible under current Apple guidelines:
Your app's name, icons, screenshots, or previews to be displayed on the App Store include references to your app's price, which is not considered a part of these metadata items.
Also with paid in-app upgrades being embraced by consumers (not all -- I hate them myself, but the vast majority) the "free" apps really create redundancy and confusion. Better for devs to make one version with certain features or levels available to try out before you use in-app to get the full version.
What if you want to advertise your app being free as in freedom, not as in beer?
The rule clearly bans the word "free" when describing the app's price, not any other use of the word in the title. So your example would be permissible under current Apple guidelines:
Your app's name, icons, screenshots, or previews to be displayed on the App Store include references to your app's price, which is not considered a part of these metadata items.