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He says if you upgrade to Mavericks, Aperture will automatically be updated to be in the Mac App Store and do the upgrade to 3.5. He got smarmy when I told him people in the blogs for Aperture were having this done WITHOUT moving to Mavericks.

As I reported later in this thread, the update does appear and I got it (on Mavericks). However there doesn't really seem to be any important change unless for some reason you prefer Apple Maps over Google Maps.

So you aren't really missing anything by not getting the upgrade. If you have a mixed (Mavericks/Mountain Lion) environment you probably don't want to upgrade because the libraries are not backwards compatible.
 
I think I paid $500(?) for Aperture 1.0 when it came out.

There was no competition back then. Lightroom came out a few months later.

Even with all the competitive upgrades, Aperture is still better than Lightroom. Lightroom is more of a cheap Photoshop, and Aperture is more of a hardcore organizational tool. I rarely use Photoshop, as Aperture with plugins work fine. Mostly just use photoshop for repair brush only.

Aperture is much more useful than Lightroom if you shoot or organize thousands of photos a day, or if you have multiple photographers in an organization. I have to deal with photographers around the world.

Aperture's collaborative workflow needs improvement though - it needs to operate on a client-server database. I think the limit is that it's database uses TinySQL, which is single-user only, instead of a more robust multi-user database like MySQL.

Otherwise, I don't know how Apple could improve Aperture further.

I don't mean to be rude but this is so insane I really do not know what to say. Aperture is so far behind lightroom at this point it is funny.
 
Great Marketing

Great marketing: Give away an $80 piece of software - get consumers hooked on Aperture (and steal a few prospective Lightroom 5 customers in the process) - then bring out Aperture X, 4.0, or whatever, and have everyone upgrade for another $80. Brilliant! :)
 
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