Cheers to you for getting it! One of the more enlightened posts we've seen here. Well done.
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Apple Releases First iPhone 5s Television Ad
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Cheers to you for getting it! One of the more enlightened posts we've seen here. Well done.
Yeah... the 3D is incomplete. It is liquid and you expect the phone to be formed and then is already formed and assembling itself, 2 different story lines.
For those saying this is un-Apple-like, you know what else is? A gold iphone!
I think this commercial is very "unapologetic" which happens to be very Apple like.
I only wish they would have used a more current song but perhaps this was the best fit. I wonder what the second and third music choice was...
I think this commercial is very "unapologetic" which happens to be very Apple like.
I only wish they would have used a more current song but perhaps this was the best fit. I wonder what the second and third music choice was...
Is it though? Apple has been a fashion brand for a long time, it's nothing new. Remember the silhouette iPod dancing commercials? It's always been one of their primary advantages, but they have many.
It's available for order and it ships in 2-3 weeks. That's a fairly decent indicator that we'll see more supplies soon. November and the holidays are right around the corner, and this is the prime quarter for iPhone sales.
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They do care about specs. How many other smartphones have a 64-bit ARM v8-based system on a chip? How many others have an integrated fingerprint sensor? How many others have graphics capabilities as powerful as the 5s?
Apple has long been about making technology stylish and fashionable. That goes back to the early days with Steve Jobs. We'll see even more of an emphasis once Angela Ahrendts arrives.
The video is good, but not the best iPhone ad. The color Gold is what they're focusing on rather than software etc
Would have to agree here.
I agree that it's genius, but I prefer to look at it as excellent hardware design rather than "fashion."
Ick.
The new iPhone looks really cool in this ad. Watching the flowing golden metal shape itself into the new iPhone 5S is absolutely electric, and it gives absolutely no indication of all the ways the iPhone can make your life better.
Unlike Apple's old ads.
Which featured Apple products being used in scientific research, medical applications, classrooms, and even by grandma and grandpa to video chat.
Apple used to place the possibilities forefront in it's ads. Much of it's advertising focused on the user and what that person could do with Apple's products. If you look at their competitor's ads throughout the years, you will see lasers, robots, really super cool CGI effects that compete to grab people's attention. Vice trying to appeal to their brains.
Is Apple starting to stray from it's roots? I think so. I think it is why they held onto Jonny Ive - they saw Apple's identity as being associated with a "look." I used to think Tim Cook was going to be a good thing for the company. Seems I was wrong. He is thinking not like an innovator, but a like businessman. Just like George Steinbrenner.
The new iPhone looks really cool in this ad. Watching the flowing golden metal shape itself into the new iPhone 5S is absolutely electric, and it gives absolutely no indication of all the ways the iPhone can make your life better.
Unlike Apple's old ads.
Which featured Apple products being used in scientific research, medical applications, classrooms, and even by grandma and grandpa to video chat.
Apple used to place the possibilities forefront in it's ads. Much of it's advertising focused on the user and what that person could do with Apple's products. If you look at their competitor's ads throughout the years, you will see lasers, robots, really super cool CGI effects that compete to grab people's attention. Vice trying to appeal to their brains.
Is Apple starting to stray from it's roots? I think so. I think it is why they held onto Jonny Ive - they saw Apple's identity as being associated with a "look." I used to think Tim Cook was going to be a good thing for the company. Seems I was wrong. He is thinking not like an innovator, but a like businessman. Just like George Steinbrenner.
Undeniably, they are staying. But they're not fine. They're terrible in every way. They are all amateurish and bland, but not stylistically consistently so; they are each ugly in their own unique way. Some don't even represent any semblance of the app they launch; just meaningless colors to memorize instead of obvious icons. And their color contrasts are wrong; they are literally painful to look at.
As for the ad, ditto that it's all style and beauty, high-end sleek, until the embarrassing software shot at the end. Ad would have been far more impactful had the final scene simple shown the screen off, or at least on the lock screen with a cool wallpaper (and of course one that doesn't reveal how poorly the lock screen renders text if you use the wrong kind of background).
Absolutely we'll get skeuomorphism again. This new look is neither evolution nor improvement. It's merely a fashion change, and fashions cycle. We had flat, ugly icons back in the early 90s. This look will become tired and old after some years, and the new hot trend will be skeuomorphism, maybe truly three-dimensional next time, and everyone will drool over it as the best thing ever.
ROI I guess...Isn't it possible for Apple to advertise two products at the same time? Why does putting a 5S ad on TV mean Apple is done advertising the 5C?
swingerofbirch
macrumors 68040
I knew I had heard that song in a commercial before! Although, I think there may even have been another commercial with that song more recently.
What are the top ten reasons iOS 7 is bad?
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It's one of the strong points of being gay.
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The song is less than 3?
