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Apple Releases Mac 30th Anniversary Video '1.24.14': Filmed on iPhones, Edited on Macs
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"Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days."
huh?
Yes, 70 hours of footage would certainly take days/weeks/mopnths to edit DEPENDING upon WHO approves what to be edited out, then of course the order/timeflow of the clips to be used to cut it all down to a minute and a half. It would take X amount of time ALSO DEPENDING on how many people are involved and the # of computers used during the editing process. This is no secret. It's been this way since the dawn of movie creation.
Regardless, this quote has no merit. It means nothing because Apple gave not statistics.
Other than video editing software that Apple/Mac introduced decades ago in the personal computer market, I'm not sure what the quote is getting at in reference to innovations. File sharing? Network connectivity? Internet connectivity (these people were all over the globe during the FILMING...not sure about EDITING)?
huh?
Yes, 70 hours of footage would certainly take days/weeks/mopnths to edit DEPENDING upon WHO approves what to be edited out, then of course the order/timeflow of the clips to be used to cut it all down to a minute and a half. It would take X amount of time ALSO DEPENDING on how many people are involved and the # of computers used during the editing process. This is no secret. It's been this way since the dawn of movie creation.
Regardless, this quote has no merit. It means nothing because Apple gave not statistics.
Other than video editing software that Apple/Mac introduced decades ago in the personal computer market, I'm not sure what the quote is getting at in reference to innovations. File sharing? Network connectivity? Internet connectivity (these people were all over the globe during the FILMING...not sure about EDITING)?
Beautiful and amazing.
I'm celebrating the iMac's birthday by having just ordered a 27" BTO iMac for myself!
Happy Birthday iMac!
And thank you Steve!!
I'm celebrating the iMac's birthday by having just ordered a 27" BTO iMac for myself!
Happy Birthday iMac!
And thank you Steve!!
The ad was beautiful.
On the front page story the employee 30th shirts were mentioned. Saw them in person yesterday and I want one!
On the front page story the employee 30th shirts were mentioned. Saw them in person yesterday and I want one!
Beautiful and amazing.
I'm celebrating the iMac's birthday by having just ordered a 27" BTO iMac for myself!
Happy Birthday iMac!
And thank you Steve!!
Did I miss something? iMac birthday
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
Based on....what exactly? I'm on my Mac at work now. Typical corporate environment. Some old legacy stuff is VM'd on Windows 7, but most of my day (including the aforementioned word processing) is done natively on OS X.
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
have fun with your viruses. unless you are in school or a secretary there aren't an enormous amount of jobs that require serious word processing.
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
As usual there's always a "U" on this forum.
I would argue that, as an ad, the Microsoft video is too general. They are talking about technology, not their tech.
I know what technology can do. What can their tech do.
Apple hits that on the nail on that account.
However I think I would have liked to have seen less corporate and more everyday. Given the comment about putting tech in people's hands.
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
Um Wow. Just wow.
You could be right, but for whatever reason he would rather use a Mac.
As for the claim that shot was rigged, something tells me they will have one of their behind the scenes pages up in a day or two about all the shots used and then you can see the guy really using a Mac.
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That's what I was trying to say.
The whole point of the Mac, of Apple even, was to take tech out of the home brew clubs and to the masses. To the people.
And this felt a little too big company at times to me. NASA, university research projects etc always had the access even in the big mainframe days. But not the classrooms and kiddies.
I think I would have liked this ad even more if it showed more common folks and uses. Less space stations etc. And change up the emotion snagging music
Apple Partnerships
Apple should be more careful about who they partner with. As far as I know, Bank of America is hated by a large proportion of today's younger generation. This can have negative effects against Apple, as people who boycott or don't support B of A could start to shy away from Apple products & services. It is just not necessary. I also read recently that PayPal is trying to get into bed with Apple. That would be a very bad move on Apples part if it entertains that idea. These are the companies that the next generation will be exerting full pressure against, as the gain a foothold in the halls of power. It is just a matter of time.
Apple should be more careful about who they partner with. As far as I know, Bank of America is hated by a large proportion of today's younger generation. This can have negative effects against Apple, as people who boycott or don't support B of A could start to shy away from Apple products & services. It is just not necessary. I also read recently that PayPal is trying to get into bed with Apple. That would be a very bad move on Apples part if it entertains that idea. These are the companies that the next generation will be exerting full pressure against, as the gain a foothold in the halls of power. It is just a matter of time.
While the tough book comes to mind, that line tends to overemphasize ruggedness at the expense of computing power and flexibility. On the other hand, that MacBook Pro had an SSD, which meant it was likely just fine bouncing around. It's as suitable as any other similarly-equipped PC for the task.
On the other hand, while we don't get enough of a glimpse of the software being used to know what it is, it's possible that whatever that person was doing, they needed some sort of UNIX-y operating system. I encounter that all the time where I work, which is why I prefer Macs over PCs.
You aren't thinking in the right terms. They are talking about comparing old school film work to now.
In the old days it would have taken days (and a lot of gear) to film the work, process the film etc. Reviewing the footage to select bits would be in real time as they would have to literally watch every hour. Then the process of cutting it, splicing, and so on.
And then there's the soundtrack
Months might be a tad bit of an exaggeration but for something like this to take a month isn't far fetched.
Compared to the 3-4 days a project like this could take, especially with a decently large group of people, communicating together (via their computers etc)
ah so our culture is defined by the computers, is that it? or does culture exist on its own, independently of what business rules programmers and project managers have set into code? american prose styles aren't coded into my computer. are they no longer acceptable? must they exist in my computer's settings in order to exist?
rubbish.
That video is a consolidation of several different videos. Each separate video explains Microsoft's contribution to the tech used to make a difference in the subjects lives. All in all both videos were effective to me. However the individual videos have a greater impact.
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
Uhm, says who? I work on MS Office almost daily on my macs. In fact, that's why I use a Mac: to be able to do serious "word processing," AND do serious sysadmin work with UNIX based systems... something you can't do so well on Windows.
The wow is how many folks miss the smiley at the end. He's taking the piss folks.
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.
you're high. there are numerous word processing tools for the mac. so if you can't word process on a mac, then you're typing it wrong.
Funny no one has mentioned right at the very end, at the bottom of the screen for about 1.5 seconds they sneaked in the text:
"Additional Apps and Equipment used for some scenes"
As a human I can fly, travel at 200mph and swim to the bottom of the ocean using additional equipment.
"Additional Apps and Equipment used for some scenes"
As a human I can fly, travel at 200mph and swim to the bottom of the ocean using additional equipment.
I didnt miss it. This sentiment is hilariously out of date. Making this statement sarcastically was okay more than a decade ago when it was a common critique against Macs, but I thought wed moved a little past that by now. I havent heard a pc person make that criticism against Macs in well, over a decade, and to make that statement (as in the original post) as if they still do wow.
However, this has nothing to do with the topic of the article, hence the reason I didnt lead with that explanation to my response. But I hope that clarifies my sentiment adequately, since I likely wont be addressing it further.
