Apple Releases Mac 30th Anniversary Video '1.24.14': Filmed on iPhones, Edited on Macs

[alexgowers]

I'm surprised apple are still so all about the making of things and music, because currently they are broken core audio so badly it's unusable for any pro work and recording, huge threads about it and yet still no fix from apple to correct their oversight.

Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.

Serious Word Processing? so no joke books or harry potter novels. I think you are trolling or sniffing glue!

Since you need to buy office to use on windows and windows doesn't have anything but rich text for word processing on you are a utter nut job to suggest windows actually comes with a word processor!

Other than the fact office is available for mac and retina supported, actually looks better on a MAC.

 

[the8thark]

Macrumors is a global website and should use international standards in their stories.

The US ruins slashes for everybody, now they also want to ruin dots.

I agree with you, but I'm just repeating what the staff have said here:
- A US based website
- MacRumors is a brand no matter how non Mac the articles here are and the name will never be changed

This is why I have what I do in my post signature. I'm not from the US, but it's a reminder to all those from the US (general members and staff alike), that if they try to prevent free speech they are going against their own national constitution.

 

[Defender2010]

Just wait for the iWatch commercial!

 

[somethingelsefl]

they should have called the iPhone the MacPhone.

not really. but it kind of bums me that the iPhone is mentioned in an tribute to the Mac. I understand that why Apple did it, but it's sorta like the iPhone is Kanye West storming the stage and interrupting a great moment for the Mac.

 

[Renzatic]

Because after you saw it I'd tell you, "but mainly they're used for wanking to internet porn."

I'd like to do the same thing with the internet. I'd go back to the 50's or so, and tell everyone that in the future, we'll have this network that spans the entire globe, connecting people in ways never thought possible, and gives everyone immediate access to the entire body of art, science, and religion right from the comforts of their own homes.

"Yeah, it's like having every book in every library, every TV show ever made, every song ever written, all of it within your reach".

"Wow! That's amazing. I bet people in the future are really smart"!

"Not really. We mostly use it for porn and getting in really stupid arguments with people all around the world".

"That's disappointing. I'd expect people to use the vast wealth of information available to us to educate ourselves in ways never thought possible, not just for simple carnal pleasures and cheap thrills".

":fap fap fap:...wuh? Oh. Sorry...you still talking about that? Go die in a fire".

"Go die in a...wait. What was that you were just looking at"?

"What? This? Yeah. This lady has, like, three boobs".

"Show me more..."

 

[69Mustang]

I think Apple's did a better job, because sometimes you don't need the use of words or dialog to get your point across.

The narrator has ALS and used an eye tracking program on a Surface to "speak". Without the dialog, the entire point of Microsoft technology being used to help improve lives would have been rendered moot. Sometimes words count. Sometimes you need a little bit more than a soundtrack.

Apple didn't do a better job. They did a job using the tools they thought would best convey their message. As did Microsoft, although with a completely different message. Right tool for the right job.

 

[Someyoungguy]

I don't care where it is based. The audience is global. They should not write the size of a building in feet.

We are the U.S., the world's only remaining superpower. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service us. Resistance is futile.

 

[CausticPuppy]

Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.

Are you from the year 1998?

 

[aristotle]

Other than video editing software that Apple/Mac introduced decades ago in the personal computer market, I'm not sure what the quote is getting at in reference to innovations. File sharing? Network connectivity? Internet connectivity (these people were all over the globe during the FILMING...not sure about EDITING)?

One word for you. Jobsworth. Stop trying to prove yourself to others. If you are in the "business", let your work speak for itself.

Not to shabby...

However, that guy zooming along with his mac on his lap like its gonna fall any second.... Its a precise machine..

Get a hard cover case for heavens sake...

The mac likely had an SSD in it so it is perfectly fine bouncing around like that as long as you are paying attention to what you are doing.

I actually thought it was the slightly better one of the two. Recent Apple commercials have had this air of pomposity about them that's starting to get kinda hard to tolerate.

You should know that your attempt to sound impartial is not working. How was the Microsoft commercial better? Apple has lead the way in accessibility for both the desktop OS and their mobile OS. The Microsoft advertisement was not showing people using their technology in it for the most part unless if you assume that they are running windows and that somehow counts.

Well, the only worse thing would be a commercial shot with iPad. Mac deserves better than that. Unfortunately these days it's all about iPhone at Apple. This commercial might be about Mac but it was targeted towards iPhone customers.

It is a poor artist who leans on their tool. If you are actually talented, you can shoot an award winning advertisement with a Super 8 let alone an iPhones 5S which shoots 1080p video with decent stabilization. Stop pretending to be a professional. It's not working. It's the message, not the medium or the tools used to create the media.

 

[jjofc11]

Amazing

Thank You Apple you are Amazing

 

[Renzatic]

You should know that your attempt to sound impartial is not working. How was the Microsoft commercial better? Apple has lead the way in accessibility for both the desktop OS and their mobile OS. The Microsoft advertisement was not showing people using their technology in it for the most part unless if you assume that they are running windows and that somehow counts.

I'm not trying to be impartial. I liked the MS commercial a little better. Because, like I said in the bit you quoted, I'm finding these recent Apple commercials to be a little too heavy handed.

I can't explain exactly what it is I don't like about it, and Apple's certainly not the only one who's guilty of this new trend of overly dramatic advertisements. Anytime I see a commercial with people staring intensely at the camera and/or doing something like taking pictures on the top of Mount Everest while an unseen narrator says something like "...and we are the ones who will change the world", I just...I dunno. I find something about them obnoxious.

Maybe I'm being too cynical, I dunno. But whatever it is about these commercials I don't like, the MS commercial didn't have quite as much of that je ne sais pas, and I liked it a little better because of it.

 

[Traverse]

I love how even in a Mac tribute they have to bring up the iPhone.

 

[dylin]

The narrator has ALS and used an eye tracking program on a Surface to "speak". Without the dialog, the entire point of Microsoft technology being used to help improve lives would have been rendered moot. Sometimes words count. Sometimes you need a little bit more than a soundtrack.

Apple didn't do a better job. They did a job using the tools they thought would best convey their message. As did Microsoft, although with a completely different message. Right tool for the right job.

I see your point in how each does its job. I just prefer to have a way of interpreting what i watched or heard my own way. The microsoft ad has dialog that kinda of makes you be told what to see what they are doing. Im not saying that the microsoft ad is in any way bad, it was great in its own way.

And i agree with you that sometimes words are needed, I enjoyed the way the clips were and what you can make of it i guess.


But to each their own.

 

[StuddedLeather]

I know, I know....

I could of said 2000mph or even way way faster "using additional equipment"

Fact is, it's a lie and misleading.

If you take a video, and that video is to promote how great your device can take a video, then you should be using that device alone, and not "Additional Equipment"

How misleading would it be for someone to buy a camera, a computer, a car or anything based upon an advert showing what it can do. Only to be told. Oh well if you wish to do THAT, as in the video, you will need to buy "Additional Equipment"

If would not be as bad if Apple had the guts to show what "Additional Equipment" and "Apps" you have to buy, to create these shots at the beginning and be honest and up front about it, rather than 1.5 seconds at the very bottom of the screen right at the end, hoping no-one will notice.

Even said so here: http://www.gizmodo.co.uk/2014/02/it-took-more-than-just-iphones-to-shoot-apples-new-ad/

You guys are thinking about this way too much. . . . How is it misleading or a lie? In which way did Apple imply "You can just pick up your iPhone and without any additional equipment you TOO can have commercial like quality?" Please show me where. I'll wait. . .

No, I'm sure it was talking about the equipment used. It was obvious that this wasn't just some dude out in the field with an iPhone shooting footage. This was just like any other professional video shoot, with all the usual crew, support gear, lighting, etc.

Yes except the CAMERA was a PHONE, Not the typical things professional use, at all. Regardless of what additional equipment was used (because you know Apple is still a Billion Dollar company) the fact is the camera used to get the shoots were from a phone.

I think that's one of the main points. It's possible to get this quality, with just the phone (as well as a Mac) AND any other equipment YOU may need to get YOUR type of scene.

 

[69Mustang]

I see your point in how each does its job. I just prefer to have a way of interpreting what i watched or heard my own way. The microsoft ad has dialog that kinda of makes you be told what to see what they are doing. Im not saying that the microsoft ad is in any way bad, it was great in its own way.

And i agree with you that sometimes words are needed, I enjoyed the way the clips were and what you can make of it i guess.


But to each their own.

I guess we both agree. That MS video is actually a compilation of several separate vids. The original vids are much better viewed individually. Although I gotta warn ya, they need the words

 

[aristotle]

I'm not trying to be impartial. I liked the MS commercial a little better. Because, like I said in the bit you quoted, I'm finding these recent Apple commercials to be a little too heavy handed.

I can't explain exactly what it is I don't like about it, and Apple's certainly not the only one who's guilty of this new trend of overly dramatic advertisements. Anytime I see a commercial with people staring intensely at the camera and/or doing something like taking pictures on the top of Mount Everest while an unseen narrator says something like "...and we are the ones who will change the world", I just...I dunno. I find something about them obnoxious.

Maybe I'm being too cynical, I dunno. But whatever it is about these commercials I don't like, the MS commercial didn't have quite as much of that je ne sais pas, and I liked it a little better because of it.

Wow. Fascinating. So you find commercials that make no mention of competing products and instead showcase the merits of their devices in use by people heavy handed but you had no problem with the series of Windows Surface ads which misrepresented the capabilities of both the surface products and the iPad?

I just want to get clarification about this. Which department do you work at in Redmond?

Sorry but you have a perverse idea of what obnoxious means. I find the "I just want you to be free" tagline song in the windows surface ads obnoxious.

Just to clarify, I spend the vast majority of my time daily in windows working with Visual Studio 2010 and Microsoft SQL Server Management studio so I am by no means a stranger to windows.

 

[Bob Sanders]

I#m sure many people do amazing things with Samsung Products.

People around the world using Samsung Monitors.

People with Apple branded computers all running on Samsung hardware running OSX

I love my rMBP now that the LG screen with IR was replaced by a Samsung screen.

 

[Renzatic]

Wow. Fascinating. So you find commercials that make no mention of competing products and instead showcase the merits of their devices in use by people heavy handed but you had no problem with the series of Windows Surface ads which misrepresented the capabilities of both then surface products and the iPad?

It's not what it's about. It's how it's presented.

Here's the best way I can think to put it. Apple is, no doubt, far better at advertising itself than MS is. Microsoft will, on occasion, come out with something great, but when they fail, they very quickly come across as the nerdy kid who's trying too hard to be cool. They get an A for effort, but the end result was kinda pathetic. See the Zune and Surface Snap commercials for a good example of what I'm talking about.

But when Apple hits the wrong note, they don't come across as the genuinely cool kids of the computer industry. They come across as self important and smarmy. Like they're a multibillion dollar corporation trying to sell us all on the idea that they're The Crazy Ones who Think Different, rather than just elegantly presenting themselves with what they do, and letting us come to that conclusion on our own.

And that's the way I feel about this and the Your Verse commercials. They're a little too cloying for my tastes.

Your opinion may vary. This is mine.

And how do you know I didn't have any problem with the Surface ads? You're assuming a lot based on very little, aren't you?

I just want to get clarification about this. Which department do you work at in Redmond?

I work for Samsung, not MS.

Just to clarify, I spend the vast majority of my time daily in windows working with Visual Studio 2010 and Microsoft SQL Server Management studio so I am by no means a stranger to windows.

Good for you.

 

[xmichaelp]

Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.

You're delusional.

 

[inkswamp]

Macrumors is a global website and should use international standards in their stories.

The US ruins slashes for everybody, now they also want to ruin dots.

Lighten up, Francis.

 

[Rampant.A.I.]

Huh??

He means to say "I'm unaware that Office Mac, OpenOffice, and Apple's iWork exist, and am unaware Numbers and Pages now save to the cloud and are editable on iOS devices, and refuse to believe any I compatibility issues between document formatting are intentionally designed in by Microsoft. And besides: I just really like trolling, man".

Meanwhile, in the real world, there are those of us who work IT jobs at Windows-only work environments, convert and edit spreadsheets in Numbers over lunch, and email the finished spreadsheet back to ourselves, on a Windows 7 PC.

But hey: You don't even think that's possible, so it must not be.

----------

The narrator has ALS and used an eye tracking program on a Surface to "speak". Without the dialog, the entire point of Microsoft technology being used to help improve lives would have been rendered moot. Sometimes words count. Sometimes you need a little bit more than a soundtrack.

Apple didn't do a better job. They did a job using the tools they thought would best convey their message. As did Microsoft, although with a completely different message. Right tool for the right job.

http://www.itbusiness.ca/news/former-microsoft-vp-accuses-company-of-stifling-innovation/1240

"Efforts to build a tablet PC in 2001 were also tripped up by a VP who refused to modify Office apps so they would work with the tablet.

The tablet group was eventually eliminated despite support from top management and hundreds of millions in development funding.

Brass must have been wincing as Apple unveiled the iPad tablet last week, and it is entirely justified that he be angry that technologies he tried to develop at Microsoft became the product of another company a few years later."

^ Trumpeting they "tablet innovation" they frantically scrambled to release after the iPad popularized tablets, and still not getting it right with the 8.1 tablet interface? Google "windows live tile error," see how many results come up.

And then on top of it, claiming to be "innovators" by creating a closed ecosystem by buying out, running into the ground, and otherwise crushing innovation that doesn't fit their business plan for assimilating technology they later claim credit for?

Seems like you haven't been paying attention for a decade or more.

 

[Rossatron]

i was kinda skeptical, but last night i took a video of a friend's wedding using my 5S, and man-oh-man, the quality was awesome!

also, i envy the kids they showed, having all that technology in a classroom. when i was at their age all we had were some old IBMs with 5,1/4 disk drives.

 

[TerribleToll]

Seriously ???

Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that.

You have got to be kidding. I guess you are talking about Word Processing using MSW on a PC. MSW is simply the most poorly maintained piece of programming that is so widely used. It is a hotchpotch of different versions, incomplete user interfaces and stuffed full of bugs. Try writing a decent sized thesis on it with active indexing and referencing. It is a nightmare.

The demise of the PC will be down to one company and no, they are not going to be superceded by Apple Macs. In a small amount of time our mobile devices will be all that most of us will need - then we can concentrate on the material (yes, the 'real' work) and not have to fiddle about with the stupid software.

Fortress PC is dead!

 

[NewbieCanada]

I'd like to do the same thing with the internet. I'd go back to the 50's or so, and tell everyone that in the future, we'll have this network that spans the entire globe, connecting people in ways never thought possible, and gives everyone immediate access to the entire body of art, science, and religion right from the comforts of their own homes.

Similarly, my grandmother went to the 1939 World's Fair in New York and was interviewed on camera at the television demo. She said she thought it would have great educational uses.

----------

Yes except the CAMERA was a PHONE, Not the typical things professional use, at all. Regardless of what additional equipment was used (because you know Apple is still a Billion Dollar company) the fact is the camera used to get the shoots were from a phone.

Indeed, when a movie says at the end "Filmed in Panavision" I understand that in addition to the Panavision cameras and lenses, tripods, lights, dollies, steadicams and all kinds of other gear was used.

 

[joshdammit]

Not to shabby...

However, that guy zooming along with his mac on his lap like its gonna fall any second.... Its a precise machine..

Get a hard cover case for heavens sake...


He probably should of stuck with a PC laptop,, at they these are designed for that purpose. The tough-book comes to mind...

But this IS an Apple add... We don't wish to show "other" laptop which make more sense in the industry now do we....

We have to give credit, where credit it due, instead to being a reality...


Personally, I often wonder about these people... are they really a PC user, but Apple just said. "Here's a Mac, use it for our ad"

i wonder.......seriously, cos some of the tough industry's, on the road stuff, i seriously think you would need something better and more rugged.

Boy, I bet you're a blast to watch movies with.