Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
As a human I can fly, travel at 200mph and swim to the bottom of the ocean using additional equipment.

200mph? That’s it? Use some imagination. With the right additional equipment, you can move a lost faster than that. ;)
 
I wish I could go back in time 20 or 25 years and show myself this ad. I love it.

We goddamn live in THE FUTURE! :D
 
Saw this during the Super Bowl and thought it was emotionless and pointless. Seems like they tried to do a heart touching "Apple" like commercial and it comes off weak and pointless.

Looked like another poor attempt by MS to look like Apple.

I actually thought it was the slightly better one of the two. Recent Apple commercials have had this air of pomposity about them that's starting to get kinda hard to tolerate.

----------

We goddamn live in THE FUTURE! :D

We don't live in the future until Mattel starts producing hoverboards that actually work.
 
It really puts what amazing things people use their Macs, iPhone & iPads for in to perspective .

Simply mind-blowing.

Corny or not but it makes me proud to have been using a purely Apple line-up, old & new, for years.
 
200mph? That’s it? Use some imagination. With the right additional equipment, you can move a lost faster than that. ;)

I know, I know....

I could of said 2000mph or even way way faster "using additional equipment"

Fact is, it's a lie and misleading.

If you take a video, and that video is to promote how great your device can take a video, then you should be using that device alone, and not "Additional Equipment"

How misleading would it be for someone to buy a camera, a computer, a car or anything based upon an advert showing what it can do. Only to be told. Oh well if you wish to do THAT, as in the video, you will need to buy "Additional Equipment"

If would not be as bad if Apple had the guts to show what "Additional Equipment" and "Apps" you have to buy, to create these shots at the beginning and be honest and up front about it, rather than 1.5 seconds at the very bottom of the screen right at the end, hoping no-one will notice.

Even said so here: http://www.gizmodo.co.uk/2014/02/it-took-more-than-just-iphones-to-shoot-apples-new-ad/
 
Personally, I often wonder about these people... are they really a PC user, but Apple just said. "Here's a Mac, use it for our ad"

I can definitely vouch for the Mac shown briefly being used at a particle collider. Macs are very popular in scientific research settings, especially in physics and astronomy. The combination of having Unix, and very dependable OS and hardware makes for a pretty compelling package.
 
Sort of true ....

I mean, good technology and innovation stands on its own, no matter what brand.

But that said? Apple became so well loved because they went "above and beyond" what most of its competition offered. When the first iPod was released, there really wasn't anything like it. Sure, you had MP3 players, but they were generally software based applications you ran on your PC. Nobody elegantly put one into a pocket sized stand-alone device with a rechargeable battery pack, and coupled it with software designed just to organize which music selections and playlists you wanted to load onto it, AND created an online music store to legally purchase content to load right onto it.

When the first iPhone was released, it redefined what people expected from a cellphone. (You can bicker all you want about the whole multi-touch touchscreen thing being done first by someone other than Apple, but that's beside the point. Apple rolled it into a device that was widely adopted and loved by the masses.)

And certainly, the original Apple // and //e were HUGE in bringing the concept of a home computer to the masses. Again, they weren't the only game in town -- but they got in on the ground floor with a product that they wisely pushed for adoption in schools, so a whole generation learned computing using it.

(Oddly enough, if there's one thing Apple is known for that I *don't* give them quite so much credit for, it's the original Macintosh. In hindsight, I think it was more important for what it eventually became than what it was. Truthfully, it divided Apple Computer down the middle when Jobs first came up with it -- because the Apple // series was still going strong at that time, and it tried to cut that whole group out of the picture. I remember using one back in those days, and realizing it really was more of a "mixed bag" of good and not-so-good. The lack of a color display was a big negative, especially when the much older Apple // series already had that capability. The hardware hackers largely felt shunned by it, too, since it lacked expansion slots and even felt physically more "closed". (You had to obtain a special, extra long tool just to open the screws that held its case shut.)

But when I try to step back and look at the "big picture", I still find myself putting Apple on a short list of companies that truly moved technology forward, multiple times, rather than just reselling the "status quo" to people at a perhaps lower price, or with some incremental improvement.



Actually, almost all other companies can claim the same.

While we here truly love and enjoy our Macs and Apple products, we can't throwaway our perspective simply because it makes us feel better, or puts a warm feeling in our hearts.

Most technology benefits the world at large, whether a bunch of first world brats drinking $5 coffees love the brand or not.

In the end, it's all about what the end user does with the product.

Yes, a lot of people can do a lot of things with Apple products, but that doesn't just count out every other company out there simply because of personal preference.
 
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that. :)
Does this even merit a response? Well, since in weak ...

I get plenty of real work done on a MacBook Pro. Not every professional needs powerful word processing. I get what I need done using Google Docs (collaboration), Pages, and audio apps (I'm an audio engineer). Most of the word processing I do is on my iPhone. Get over yourself and Windows. That ship has sailed for more pros than you'd like to admit.
 
When the first iPod was released, there really wasn't anything like it. Sure, you had MP3 players, but they were generally software based applications you ran on your PC. Nobody elegantly put one into a pocket sized stand-alone device with a rechargeable battery pack, and coupled it with software designed just to organize which music selections and playlists you wanted to load onto it, AND created an online music store to legally purchase content to load right onto it.

The latter is true, but the former isn't. This is what the first MP3 player looked like.

The iPod became a big hit not because no one had ever seen an MP3 player before, but because of the deadly combination of excellent marketing, Apple style, and the iTunes store.
 
Wonder why it didn't get played. Maybe they saw the Microsoft ad and didn't want to be compared (MSFT released it early.) Maybe they had an agreement that the game had to be at a certain condition by the 2-minute warning (not a boring blowout).

After all the discussion about this in the past few days, and seeing everything that went into that website and ad, it sure seems odd it was just online. What's another $4 million to play it for the Super Bowl? Hopefully it will air on TV in the next few days anyways.
 
Paper is the future of content consumption the same way Poke was the Snapchat killer. Keep trying Facebook.
 
Actually, almost all other companies can claim the same.

While we here truly love and enjoy our Macs and Apple products, we can't throwaway our perspective simply because it makes us feel better, or puts a warm feeling in our hearts.

Most technology benefits the world at large, whether a bunch of first world brats drinking $5 coffees love the brand or not.

In the end, it's all about what the end user does with the product.

Yes, a lot of people can do a lot of things with Apple products, but that doesn't just count out every other company out there simply because of personal preference.

Who's that a pic of in your avatar?
 
I think they mean 24.1.14

If they had said 1/24/14, ok

MacRumors is a US website and uses the US way to do the date. And not hard for us in the rest of the world to work out the right order of the numbers.
 
Funny no one has mentioned right at the very end, at the bottom of the screen for about 1.5 seconds they sneaked in the text:

"Additional Apps and Equipment used for some scenes"

As a human I can fly, travel at 200mph and swim to the bottom of the ocean using additional equipment.

I think that disclaimer is talking about the subjects being filmed, not the equipment used to film it. For instance, you can run a supercollider without additional gear.
 
I wish I could go back in time 20 or 25 years and show myself this ad. I love it.

We goddamn live in THE FUTURE! :D

I wish *I* could go back in time and show you the ad.

Because after you saw it I'd tell you, "but mainly they're used for wanking to internet porn." :p:D
 
Saw this during the Super Bowl and thought it was emotionless and pointless. Seems like they tried to do a heart touching "Apple" like commercial and it comes off weak and pointless.

Looked like another poor attempt by MS to look like Apple.

It's a compilation video. All of the segments have full "episodes" that express the emotion that you seem to be looking for. Sometimes when you scratch beneath the surface (intended) you see more than you initially thought.

Neither commercial was great, both were nice.

Take of the rose colored glasses. Microsoft, just like Apple, is highlighting the human side of technology to sell stuff. There's nothing altruistic about either. It's marketing. There is no higher meaning to it.
 
Apple x Microsoft

The difference between the ads was that in Apple's ad we see people using the technology to create while in Microsoft's version we see people just using technology. Big, big difference.

In Star Trek I was always impressed not with their technology itself but that they were not limited by their technology. If they could figure out how to do a thing they were able to adapt their technology to make it happen. They were only limited by the limits of their intellect.

Microsoft's ad is for users here on Earth. Apple's ad is for people that dream of the stars.
 
Apple's commercial is nice to watch, but Microsoft's commercial makes a much stronger, more human statement.

In your opinion. Didn't do anything for me. If I didn't know it was from Microsoft I probably would have guessed it was an IBM spot.
 
Commercial shot with iPhone?

Well, the only worse thing would be a commercial shot with iPad. Mac deserves better than that. Unfortunately these days it's all about iPhone at Apple. This commercial might be about Mac but it was targeted towards iPhone customers.
 
MacRumors is a US website and uses the US way to do the date. And not hard for us in the rest of the world to work out the right order of the numbers.

Macrumors is a global website and should use international standards in their stories.

The US ruins slashes for everybody, now they also want to ruin dots.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.