Hoorah, a cheaper Retina iMac ... with worse specs. Just like the cheaper Mac Mini, and the cheaper non-Retina iMac. That's definitely in line with Apple's pursuit for perfection.
"In creating these great products we focus on enriching peoples livesa higher cause for the product. These are the macro things that drive the company."
"You know, we want to really enrich peoples lives at the end of the day, not just make money. Making money might be a byproduct, but its not our North Star."
"A great product doesnt mean an expensive product. It means a fair price
We think about the product and making a great product that we want to use. When we can do that and achieve another price point, thats great."
Yeah, these whole lower-cost, worse-spec alternatives are frankly getting ridiculous. Consumers who don't know better are going to buy these, on the assumption -- no, the lie -- that 'Apple makes the decisions for the consumer', that 'we don't ship junk', that 'every product is carefully crafted for the best user experience'.
Let's see how great that experience is with stuttering animations on an underpowered graphics card, or expensive machines that still have standard HDDs rather than Fusion/SSDs.
It's such a bitter irony that the more money companies make, and the more money they have to potentially expand their lineup and make the bottom benchmark absolutely incredible (pure SSD for instance), they seem to do moves like this which smack to me as only thinking of profits. The consumer will not get experiences or a computer performance synonymous with a £1000 machine. Fact.
The greedy get greedier.