Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

[Bacillus]

Tim: After TouchPad and TouchScreen now we invented the TouchBar (essentially a step back in useability)
Phil: Like now we have LEDs in all sorts of colors/tastes we could have reinvented the Light Bulb (and killed it in the meantime)
Tim: Oopss...(spills coffee)
Yeah, that makes sense.

 

[AZREOSpecialist]

If Apple thinks the touch bar is comparable to innovations like the light bulb, the current Apple has no idea what innovation means.

 

[Bacillus]

How are the features on the touch bar not location specific?

Well, they're not location-specific as they follow the context of the front window - NOT the insertion point/cursor. Revolution seems to scramble lightbulbs but blocks thoughtful implementation...
How this half-baked gimmick gets overrated as a Great Moment in History, makes me merely pessimistic about Tim's pipeline (and Joni's state of mind, for that matter...)
Jubilo in Extremis, from The Beloved Ones that have arisen so much above humanity that they live in a spaceship.

 

[agarciatv]

I like this commercial a lot! Although I'm still not keen on a world filled with USB C dongles. If all of my gadgets had USB C or Apple traded me for USB C devices... then they're awesome!. But that's not likely. From microphones, printers, external drives, camcorders, SD cards, TVs... I'd rather have ports that work with these devices than dongles.

 

[mrda]

And yet no physical escape key. It's a shame, because I love my Retina 13" MBP, but it's time for an upgrade and Apple have decided that software developers won't be catered for.

This one fact will move me over to a PC laptop, because the escape key is essential for a software developer

(that and not having 32Gb RAM - local VM-based development is getting hungrier)

 

[I WAS the one]

ok, here is my 5 cents. This is so cheap and easy to push on everything that you will see the touch bar on the new keyboards and imacs soon. then they will sell the touch bar by it self so you can use it anywhere. you mark my words

 

[44267547]

Ideas to come....I know....Fake ummmmm

Obviously you ran out of idea's when making this post.

 

[Rayleigh]

this suite very well with current apple situation

 

[Applelistication]

This advertisement looks like it was done before here already, have a look at this.
I dont think their current marketing team is very original.

Apple today uploaded a new MacBook Pro ad to its YouTube channel, showcasing the machine's Touch Bar and comparing it to major inventions throughout time.

Called "Bulbs," the ad features hundreds of exploding lightbulbs alongside brief glimpses of world-changing innovations, starting with fire and running through tilling, blacksmithing, trains, flight, the telephone, the typewriter, toilet paper, the microwave, the television, the freezer, cameras, computers, robotics, and space flight before finishing with a glimpse of the new MacBook Pro.

The ad ends with the lines "Ideas push the world forward" and "Introducing a tool for all the ideas to come" as a MacBook Pro with Touch Bar is displayed. In line with the rest of the ad, an image of a lightbulb is briefly shown on the MacBook Pro's screen before being exploded and unexploded via a quick gesture on the Touch Bar.

Introduced in October, the new MacBook Pro with Touch Bar began arriving in the hands of customers earlier this week and is now available for purchase in some Apple retail stores.

The new MacBook Pro features the first major redesign to the MacBook Pro in four years. It includes a new Touch Bar, Skylake processors, a thinner, smaller body, a larger trackpad, a new keyboard, and more.

Article Link: Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar

 

[jkruehne]

Because the bulbs represent ideas. Ideas that come from the mind. All of the bulbs being blown up is supposed to be a metaphor for our minds being blown.
"Here's our new Touch Bar MacBook Pro ... *sploosh* *mind blown*"
Gotta be one of the more silly ads I've seen in quite some time.

sure, I've got this – but it is (visually) still destroying things…
– should better enlighten a line of bulbs as a "creative domino effect" …

 

[mi7chy]

Exploding bulbs represent exploding iPhones? Now we know why Apple pushed out an iOS update to turn it off at around 40%.

http://www.phonearena.com/news/Apple-iPhone-6s-explodes-after-charging_id89087

 

[niploteksi]

I'm missing the point about the light bulbs... symbolism about how environmentally sound the soldered component equals the smashing of light bulbs?

 

[falainber]

I did not have a chance to try the TB yet. However after watching this commercial my impression is that the thing is rather unnatural. For example, why would anyone use TB for selecting an emoji? Very inconvenient. The much better UI is to show emoji selection on the main screen in a matrix form. This way one can see way more emojis at once thus making selection much easier and faster. SO, yes, it's a different way of doing things but it looks to me like it's a less efficient one.