Apple Releases New 'Photos & Videos' iPhone Ad in Ongoing Campaign

[BvizioN]

Takes photo on 8GB iPhone 5C.

"If it's not an iPhone, it's not an iPhone."

That could happen on my 64gb iPhone 6 and quite possible on the 128gb version too. It all depends on how much stuff you pack in your phone. If 8GB is not good for you then be smart and don't buy it.

 

[swingerofbirch]

Apple's ads are in general excellent, as is this one. There is a reason Apple is so successful, but the Apple haters will come up with stuff to tell us all why they are such a bad company. The reason that some people just love to hate and bash Apple, and who knows who else, totally escapes me. It's not a good or constructive hobby to have.

I've been using Apple products since 1982. I find it's mostly those who were loyal to Apple in the late 90s and wanted to help support them any way we could are the most critical today. I've seen Apple at its best and worst, and its best and worst do not correspond to sales and stock prices unfortunately. Chiat Day was a huge partner of Apple's and worked directly with Steve Jobs in some of Apple's best ads. I can't speak for anyone else, but I don't hate Apple. I think they've been headed down a few wrong paths, and not just since Jobs died--it started a couple of years before that, maybe as his influence was waning and lead developers like Bertrand Serlet were leaving.

 

[SgtPepper12]

that (blurry background/ loss of details) is not a problem with the iphone6 camera.. it's the physical laws of optics which cause it.. focal point/ focal length/ aperture/ and perspective (vantage point)..

basically, the closer the lens is to a subject, and the lower the light (larger aperture), longer the focal length... the greater the phenomenon will occur.

with your dslr, you'll experience this 'problem' even more.. it has a larger sensor and needs longer focal length for a similar photo as the iphone will.

It's obviously not about the background. Look at the foreground, it has the exact same typical artifacts from noise removal. Pop up Photoshop (or whatever) and play around with the noise removal filters. You'll recognize the oil-painting-like artifacts immediately. It's a very common problem with modern digital cameras, you can hardly get a camera that does not process the image right away (even higher end DSLR do that nowadays by default). I'd always prefer the noisier original, as that at least gives me the chance to correct it myself manually if I wanted to.

Also, all iPhones have fixed aperture.

 

[bchreng]

Pictures taken on my 6+ look great. It snaps them quicker and they look way nicer than the ones of my old S4 ever did. After playing around with an S6 at Best Buy, I till prefer my iPhone. While the pictures may not be as detailed, the camera app loads quickly and snaps consistently good photos with very little fuss.

 

[Porco]

The iPhone makes it
easy for everyone to
shoot videos, unfort-
unately it's a lot har-
der to convince them
that shooting those
videos in portrait ori-
entation is not usuall-
y appropriate or desi-
rable for lots of other
people watching the-
m back.

 

[MacFather]

Deleted.

 

[Keirasplace]

Because if you have a Samsung, the image quality is better.
http://www.phonearena.com/news/Sams...hone-6-in-our-blind-camera-comparison_id70614
http://www.phonearena.com/news/Gala...ts-a-Canon-DSLR-and-the-iPhone-6-Plus_id66093

right... Phone arena, the absolute pinacle of pro camera reviews.
The Dpreview still has 6 rated high without the crazy over the topness....
The 6 has a great camera compared to all other Samsung phones; on video and quick shots, the Iphone still beats it though (because it has more dedicated chip to processing).

Also, only an blind idiot wouldn't know the difference between a DSLR and a smart phone, no matter what smart phone it is unless the photo itself makes it so that it didn't matter, or taylored to the idiosyncrasies of the cameras.

 

[Keirasplace]

I would recommend the iPhone, but not for the camera. My dad has a Nexus 5 that took far better pictures than the iPhone 5ses (however you write out multiple iPhone 5s) we have now. If I were to guess why, it was the optical image stabilization.n The Nexus 5 seemed to perform better in darker rooms as well. I've just come to accept that any picture I take indoors with my iPhone will be most likely be blurry. Some of the outdoor ones I've taken are good. But there are several occasions I've regretted not using my Canon S110 over the iPhone. For me, there is still a world of difference in the picture quality between a stand-alone camera and a phone camera. And to me the leaps in phone image quality are not that huge. My LG Dare didn't take fantastic photos, but the quality of those pictures, even at 3.2 MP, is closer to the iPhone than the iPhone is to Canon S110.

Maybe the iPhone 6s Plus with its optical image stabilization is better, but that's too big for my taste for a phone.

That's not what an actual site that reviews Pro cameras says, like Dpreview (or even DXO), the Iphone has a very quick low light focus, so not sure how it could be blurry. Especially since the Nexus doesn'T have a bigger sensor, has less processing dedicated to the camera and doesn't have a faster lens.

What I found out is that some people have A LOT of trouble taking stable pictures with smart phones in not ideal situations. Thin phones are harder to stabilize than chunkier ones for most people. When I look at them, they move A LOT; more than they think. Even stabilisation can't help them in low light.

I usually get much more stable shots than them with a smart phone or a DSLR.

If you want to see absolute baseline performance, you stick the smart phones on a tripod on shoot away in various lights. Otherwise, it is pointless anecdotes.

 

[Richardgm]

These ads are so uninspiring.

 

[justinhu8]

right... Phone arena, the absolute pinacle of pro camera reviews.
The Dpreview still has 6 rated high without the crazy over the topness....
The 6 has a great camera compared to all other Samsung phones; on video and quick shots, the Iphone still beats it though (because it has more dedicated chip to processing).

Also, only an blind idiot wouldn't know the difference between a DSLR and a smart phone, no matter what smart phone it is unless the photo itself makes it so that it didn't matter, or taylored to the idiosyncrasies of the cameras.

It was blind polls with the photos side by side. What matters is how the pictures look to the consumer with a naked eye, and Samsung looks better than Apple in that respect.

 

[Duel]

It was blind polls with the photos side by side. What matters is how the pictures look to the consumer with a naked eye, and Samsung looks better than Apple in that respect.

It's matter of taste, both cameras are great. Some prefer oversatured colours, some natural looking photos. Natural real colour photos doesn't allways catch your eyes, oversatured more colourful photo might look better for many, that's why apple did that before, luckily with new iPhones they are doing the natural look style instead making it to look "too good"

 

[TC03]

I am puzzled by the arbitrary use of articles. Quote: "Everyday, millions of amazing photos and videos are shot with iPhone. That because the iPhone makes it easy." Why no 'the' in the first sentence?

 

[Tech198]

makes it easy huh ? What, u can't find the auto-focus ?

 

[zombierunner]

I don't like the iPhone ads to be honest .. they are childish. They need to be as cool as the product is. Something similar to the 1st Macbook Pro Retina ad. Now that was cool. Or even the imac retine ad with the full bloom

 

[2457282]

The iPhone 6 camera is what pushed me to finally get a DSLR. I experienced the excessive noise reduction as detailed in this thread

The iPhone 6 quality looks amazing when viewed on the phone screen, but when you start working with the file on a 24" display or even a 15" rMBP screen, you realize how the little details (fur, grass, leaves) are lost.

The same happened to me. But the biggest reason was the depth. I could not get the same quality or level of depth out of the iPhone and had to go to a dslr. Still love the iPhone camera and it is better than all the point and shoots I used to own (it been a few years) and for every day impromptu situations it really is the best. For the dslr, it requires a little planning but in the end that planning can deliver sone amazing results.

Finally, I have to say that I am not fond of the tag line.

 

[Tycho24]

Takes photo on 8GB iPhone 5C.

"If it's not an iPhone, it's not an iPhone."

lol, I know right??
Because ALL of the "free on contract" Android phones come with at LEAST 32gb... catch up Apple!

/snark

 

[Four oF NINE]

This is a solid ad, I'm looking forward to see what they do with the iPhone 6S

 

[darcyf]

*taps video*

Oh this looks good.

Nice track.

Wow cool shots.

Clever effect there.

That owl!

Hey I really like this --

"If it's not an iPhone it's not a" --

OH MY GOD SHUT UP YOU RUINED IT!!

 

[SgtPepper12]

Because if you have a Samsung, the image quality is better.
http://www.phonearena.com/news/Sams...hone-6-in-our-blind-camera-comparison_id70614
http://www.phonearena.com/news/Gala...ts-a-Canon-DSLR-and-the-iPhone-6-Plus_id66093

The iPhone6 has more natural colors and dynamics. The Samsung S6 pushes the contrast too much so that it actually under-/overexposes quite often (in consequence losing all information there) when it doesn't seem inevitable to me. That seems to me a typical flashy Samsung setup. However, it's absolutely undebatable that the S6's camera is better, and it's not a close call. In some pictures it has twice the effective resolution of the iPhone's camera. The 6's photos look like molten in places. Really shows how Apple messed up the noise reduction algorithm completely. Makes me wonder why people voted for the iPhone 6 at all.

 

[lederermc]

If it's not an iPhone 64 Gb or more, it's not an iPhone.

I used to routinely maxed out my memory on my (64GB) iPhone. After getting match I don't try to load all my music anymore. I now have 22GB free. Next iPhone I only needs to be 32GB so I'll save $100 - more than enough for the $25/yr cost of match.

 

[gijoeinla]

These ads are so uninspiring.

Oh ok. Do you even *get* the point of these ads or are you just posting for the sake of it? My bet is the latter.

What ad on a device *inspires* you ? Name one so we all get what we are missing from Apples competitors...

This ad rocks. It clearly highlights iPhones cameras which have lead the industry in terms of use especially via social media.

Do your research.

 

[odedia]

This is by far the worst Apple slogan ever... "If it's not X, it's not X". Really! I think even those Apple Genius commercials from a few years back were better than this

 

[odedia]

Takes photo on 8GB iPhone 5C.

"If it's not an iPhone, it's not an iPhone."

To be fair, iCloud Photo Libray does try to solve that. 12$ a year gets you additional 20gb of photo storage.

 

[Keirasplace]

The iPhone6 has more natural colors and dynamics. The Samsung S6 pushes the contrast too much so that it actually under-/overexposes quite often (in consequence losing all information there) when it doesn't seem inevitable to me. That seems to me a typical flashy Samsung setup. However, it's absolutely undebatable that the S6's camera is better, and it's not a close call. In some pictures it has twice the effective resolution of the iPhone's camera. The 6's photos look like molten in places. Really shows how Apple messed up the noise reduction algorithm completely. Makes me wonder why people voted for the iPhone 6 at all.

The fact you indicate resolution as a proof its better in a smart phone format means you don't know what you're talking about, especially in low light. In good outside light, the S6 camera is unmistakably better if you have time to set up the shot, but the time to focus (and shot to shot) is generally slower (especially in low light) than the Iphone 6 cameras. This also helps a lot in shooting good video (its still rated the best for video).

Considering how smart phone cameras are used (not a vacation cameras, most people still own a good camera for that), this snapshot/video capability of the Iphone 6 is crucial.

By your measure, the Canon G16 at 12MP must really suck compared to the S6... A hint, it does not.

 

[Keirasplace]

It was blind polls with the photos side by side. What matters is how the pictures look to the consumer with a naked eye, and Samsung looks better than Apple in that respect.

Blind internet polls on a crap site... Equals "consumers"... Got that.
The problem is that you evacuate the fact that what you take, and how you take it, makes a great difference too.

A quick setup (say kids moving around all over the place, or suddenly doing something fantastic) shot taken inside/or in bad light outside won't turn up so good for the S6 because of slower focus, that's a fact and that's how most smart phone photos are taken.

If you have a lot of time to set up the shot and people are able to keep their camera stable (not a given and quite hard to do in low light..., most can't), the S6 that came out after the Iphone 6 wins, I don't dispute that.

Look at Dpreview for actually a pretty good review of current smart phones, it rates S6 as having the best maximum picture quality, but this is not the case in many usage conditions and certainly not for video.

BTW, Androites were claiming "superiority" for all previous Samsung cameras when it wasn't true at all. The S6 is the first Samsung camera which is truly competitive with the Iphone cameras.