that's a bit broad of a statement. the samsung is incredible with sharpness and detail, but that's about it. by the links you shared the iphone trumps it in color accuracy and dynamic range. the samsung is consistently blown out, dull, and has a harsh digital look. true, you can't really zoom in to a photo taken on the iphone without encountering a lot of blur and lack of detail, but outside of that it's a wonderful camera for a phone.
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Apple Releases New 'Photos & Videos' iPhone Ad in Ongoing Campaign
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I bet Apple will have some great ads showing what the new 12MP camera can do, including 4K video. The 5MP FaceTime camera will probably get some attention as well.