I am so thoroughly disgusted with Apple right now that they wasted time on frivolous stuff like emojis and yet didn't have time to fix their STILL broken file browsing. Really having a serious debate with myself whether Apple is worth continuing to support. They don't seem to have rational priorities for OS X anymore.
Apple still remains my first and only choice when it comes to productivity machines for myself and my business. I don't ever see that changing. Of course, the larger picture includes a Windows machine for testing, several older Macs, and one CentOS server, and 20+ Ubuntu Linux servers. So I've got a broad expanse of operating systems upon which to base my evaluation.
My feeling is that Apple needs to improve its communication channels with end users. Sending in feedback via the official Feedback forms feels like a black hole. I've done that for years, and yet never seen any response and hardly any of my feedback has ever been addressed. It's very frustrating not feeling like my voice counts. I keep my comments clean and polite, and yet continue to read reports of users sending emails directly to Tim Cook and getting responses. Why am I bothering to use the official forms if that doesn't seem to get anybody's attention?
I know that Apple operates on a different wavelength than many of us like. They are slower with some things, but each year deliver a wave of new technologies. I wish the updates were more steady and incremental throughout the year. Finder improvements, Mail improvements, etc. Not just bug fixes, but actual improvements and new features. That model would prevent them from making the "big splash" every year, though.
They are a business, they call the shots, but I wish they would realize how their decisions affect us, the "little guys", that rely on their machines day-to-day.