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Apr 12, 2001
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Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube.

The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still mourning the loss of his wife. The girls spend time with their grandfather and find old family photos, eventually putting together a slideshow of family memories and presenting it as a holiday gift to their grandfather.



The ad is designed to show off some of the capabilities of the iPad, such as creating and displaying a photo slideshow.It features the song "Married Life" by Michael Giacchino, which was used in well-known Disney Pixar film "Up."

"Sometimes, the best gifts can come from the most unexpected places," reads the tagline, with Apple linking to the iPad section of its website.

Many of Apple's holiday ads have won awards and accolades in the past. Last year's video was an animated spot featuring music from 16-year-old songwriter Billie Eilish, while in 2017, Apple did an ad featuring a woman dancing through a snowy city.

Article Link: Apple Releases 'The Surprise' Holiday Ad
 
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Unity451

macrumors 6502a
Aug 29, 2011
623
2,711
California
They should title the ad... How to create Zombies.
1574702629027.png
 

aaronhead14

macrumors 65816
Mar 9, 2009
1,149
5,152
I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.
 
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coolfactor

macrumors 603
Jul 29, 2002
5,163
5,575
Vancouver, BC
I'm disappointed in myself. My first thought was that the message was "just give a screen to your kids to shut them up", but the real message here is the heart within the girls to give something real to their grandpa. And how they gave that gift first before asking for their own. So while we live in a crazy screen-addicted world, this ad reminds us that people still have heart, and can navigate around the distractions to what matters most. The iPad was a creative platform upon which they crafted their gift. That works for me!

Now if only all kids were like that. ?
 

jweinraub

macrumors 6502
Jun 26, 2007
344
188
Sol III
I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.
I was wondering the same thing. Especially when it is the family saying to other family members. Who the heck says "Happy holidays Grandpa!" when there is a "holiday" tree and such all around the living room!
 

Duncan-UK

macrumors 6502
Sep 17, 2006
396
642
I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.

absolutely! I remember playing a game with a fellow Brit when we worked in Amsterdam to get our American boss to say “Christmas”. She started wittering on about “the holidays” and couldn’t understand why we were talking about plans for June or July. Eventually she said Christmas through very gritted teeth. Our next project was to get her to say toilet as opposed to restroom or bathroom...

the joys of the English language...
 

creepyTowel

macrumors member
Apr 29, 2016
31
52
Agree about the brats. The parents' attitude to the technology, however, put me in mind of an old album by The Tubes...
 

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