This one hit me in the feels. My child lost her grandfather a year ago.
Still not buying another iPad, though.
Still not buying another iPad, though.
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Apple Releases 'The Surprise' Holiday Ad
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Read up on it here: https://www.history.com/news/the-war-of-words-behind-happy-holidays
People use to say "Happy Holidays" all the time when I was younger. Nobody got offended. People are too sensitive these days; likely because they forgot the meaning.
That is what capitalism is about. No matter if it’s a „massive corporation“ or a small business.
I used to wonder the same thing, but then I met my wife, and now I not only celebrate Christmas, but also Hannukah. Sure, our house has a Christmas tree and stockings, but we also make latkes and spin dreidels, so we do, in fact, celebrate "Happy Holidays."
In short, it's a silly thing to get bent out of shape over. "Happy Holidays" doesn't detract from Christmas; it simply extends the well-wishing to those who also celebrate other (or multiple) feasts (not to mention Thanksgiving and New Years).
There's a difference between not "offending" someone and being "considerate" of others. Sorry of that "offends" you
There's a difference between not "offending" someone and being "considerate" of others. Sorry of that "offends" you
In the case of saying "Happy Holidays" instead of "Merry Christmas" when the holiday is oh-so-obviously Christmas, it's a little ridiculous.
Consider for a moment if something like this this bothers you in any way, how others must feel by being excluded for forgotten or in some cases outright targeted as a minority by the majority. How it feels when they raise any concerns and are told they are being too sensitive. Clearly people in the majority feel sensitive over the use of the word holiday when they feel Christmas is more appropriate, so...
It's actually ummm family bred zombies, hence why the ad felt like a stunt.. Alabama might like it.
See two sisters one bro
Alabamaaaa
It’s not sensitive or inclusive to say “holiday” instead of Christmas when the only holiday being referenced is Christmas. It’s just irksome. The word “holiday” shouldn’t be used as a euphemism. And as a society, we shouldn’t feel the need to use a euphemism for something so wholesome as Christmas. It’s ridiculous.
It could’ve used better editing. The first ~50% did feel like “hey, we can magically solve our kids being nuisance by throwing a consumer product at them”. It was obvious some plot twist was coming, but it was too stretched out.
The final message isn’t bad, though.
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It’s only “Christmas” in the version of Christmas of the 20th century. It doesn’t have that much to do with Christianity, but rather with how western society these days largely celebrates the winter solstice. It might as well generally get called “holidays” for lack of a better word.
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Why is a book inherently better for kids than an iPad, especially when the message of the ad is that the kids used the iPad in part to make a little presentation?
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For the most part this ad made me angry. Angry at how the parents repeatedly shut their kids up by putting an iPad in front of them. Basically Apple is capitalizing on the "sit down and shut up" culture that has emerged with the advent of the iPad and smartphones. The fact that they are banking on kids magically using the iPad for creative and heart warning family projects is a brilliant marketing scheme. However, as a teacher, I can tell you the vast majority of parents and kids never get out of the "shut up and don't bother me" disengagement tactics that the iPad and phones provide.
Out of curiosity does anyone know what apps the kids would have used to create that video?
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I’m with you and fighting to teach students to create not just consume. It actually why I’m on here trying to figure out what software created that video. I hope it’s something that can be done on the iPad and not adobe after effects. Any ideas?
This ad came on in a cinema today. Don’t know about any of you, but I felt a rush of second-hand embarrassment when the grandpa opened the box to reveal... a PowerPoint presentation about his dead wife. There's a present he won’t be able to return for cash! (And this is coming from someone who quite liked the Misunderstood advert in 2013.) And given that I heard groans and awkward laughter when the Apple logo revealed itself at the end, I wasn’t the only one.
For reference, this was the audience for Little Women at a cinema in south London. Perhaps we Brits are a touch more cynical than the Americans (or better able to tell when the sentiment isn’t genuine), but I think it's safe to say the ad missed its mark with us.
Ah well, there's always next Christmas, when I'm sure they'll show us the touching story of a HomePod being used to ease the pain of someone's dog dying.
For reference, this was the audience for Little Women at a cinema in south London. Perhaps we Brits are a touch more cynical than the Americans (or better able to tell when the sentiment isn’t genuine), but I think it's safe to say the ad missed its mark with us.
Ah well, there's always next Christmas, when I'm sure they'll show us the touching story of a HomePod being used to ease the pain of someone's dog dying.
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