Apple Releases 'The Surprise' Holiday Ad

[MacRumors]

Apple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube.

The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. The family arrives at their grandfather's house, who is still mourning the loss of his wife. The girls spend time with their grandfather and find old family photos, eventually putting together a slideshow of family memories and presenting it as a holiday gift to their grandfather.

The ad is designed to show off some of the capabilities of the iPad, such as creating and displaying a photo slideshow.It features the song "Married Life" by Michael Giacchino, which was used in well-known Disney Pixar film "Up."

"Sometimes, the best gifts can come from the most unexpected places," reads the tagline, with Apple linking to the iPad section of its website.

Many of Apple's holiday ads have won awards and accolades in the past. Last year's video was an animated spot featuring music from 16-year-old songwriter Billie Eilish, while in 2017, Apple did an ad featuring a woman dancing through a snowy city.

Article Link: Apple Releases 'The Surprise' Holiday Ad

 

[fmcshan]

I love Apple's Holiday ads! They're so thought out and beautifully made.

 

[ceriess]

Wouldn't be the holidays without being reminded of death.

 

[Unity451]

They should title the ad... How to create Zombies.

 

[zinacef]

This brought tears to my eyes. Life is so short which is why we should cherish every single moment we have with our loved ones. Apple nailed it yet again for the holidays.
Happy Holidays Everyone!

 

[exmophie]

The surprise for your loved ones is finding out you buy from Apple at nearly full price on Black Friday.

 

[aaronhead14]

I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.

 

[Hym tix]

Gahh!! All the feels.

Slightly awkward coming from a massive corporation intent on making boatloads of revenue over the holidays, but oh well.

 

[IPPlanMan]

Wow. This hits me right in the feels. Damn.

 

[Hym tix]

Meanwhile, poor gramps has no memories of his grandkids this Christmas because they were busy staring at the glowing screen. Worth it!

 

[RevTEG]

When an Apple commercial makes you cry...

 

[coolfactor]

I'm disappointed in myself. My first thought was that the message was "just give a screen to your kids to shut them up", but the real message here is the heart within the girls to give something real to their grandpa. And how they gave that gift first before asking for their own. So while we live in a crazy screen-addicted world, this ad reminds us that people still have heart, and can navigate around the distractions to what matters most. The iPad was a creative platform upon which they crafted their gift. That works for me!

Now if only all kids were like that. 🤣

 

[djcerla]

Simple, realistic and beautiful.

 

[kevinacote]

I haven't cried like that since the ending of Red Dead Redemption 2.

 

[coolfactor]

Meanwhile, next door, the grandma is still trying to get the cheap Android tablet to work. She throws it across the room in frustration and Christmas is ruined forever!

 

[jweinraub]

I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.

I was wondering the same thing. Especially when it is the family saying to other family members. Who the heck says "Happy holidays Grandpa!" when there is a "holiday" tree and such all around the living room!

 

[mujtaba.mir]

I am not crying, you’re crying.

 

[BODYBUILDERPAUL]

Ok, basic ad but woooooo, those two kids were proper horrible brats. I'd be very upset if my children where like that.

Shame that they had to entertain themselves constantly with an iPad.

 

[oneMadRssn]

Totally unrealistic. There is no way two kids would share a single iPad like that - they couldn't each be logged in separately to their various social media profiles or game profiles or whatever. They would each have their own iPad because iPad doesn't have any multi-user support.

 

[cambookpro]

Seems very similar to 2013's 'Misunderstood' to me (and not quite as good): https://www.macrumors.com/2013/12/16/apple-launches-new-holiday-themed-iphone-5s-commercial/

 

[Duncan-UK]

I understand the whole “happy holidays” thing when the goal is to cover all your bases and be considerate of all the holidays that different people/cultures are celebrating.

What I don’t understand is when people (and marketing campaigns) say “holiday” in place of “Christmas” when the only holiday being referenced is Christmas. It’s not considerate or inclusive, it’s just stupid. The “holiday” in this commercial is so obviously Christmas, and doesn’t resemble any other holiday. So why on earth don’t they just say “Christmas”? It’s irksome. Just say it! Geez.

absolutely! I remember playing a game with a fellow Brit when we worked in Amsterdam to get our American boss to say “Christmas”. She started wittering on about “the holidays” and couldn’t understand why we were talking about plans for June or July. Eventually she said Christmas through very gritted teeth. Our next project was to get her to say toilet as opposed to restroom or bathroom...

the joys of the English language...

 

[creepyTowel]

Agree about the brats. The parents' attitude to the technology, however, put me in mind of an old album by The Tubes...

 

[mthe1718]

Brilliant ad, the agency that wrote this for them did a wonderful job. And I think parents who use an iPad sparingly will agree that long trips and unfamiliar stay-overs are when the iPad can keep you and the kids sane.

 

[CooKieMoNs7eR]

Who's cutting up onions in here?

 

[thisisnotmyname]

how about "surprising" me with Mac Pro BTO prices? :-D