Apple Releases Three More Mac Versus PC Ads

[Some_Big_Spoon]

As soon as I hit "Reply" I knew someone would say that 🙂

You know what I meant though. 😛

I guess you didn't happen to notice that they show Macs at the end of the ad then. 😉

P.S. Holy crappy YouTube captures, Batman!

 

[BornAgainMac]

I am wondering why they are not putting it on their website

Because the quality is really bad compared to the others. Apple really messed up with encoding those videos. 🙄

 

[X5-452]

😱 The way Apple markets itself is to the dumb end user - try advertising more intelligently for a change! Not everything has to be simple to the point of "Mr. Professor's" Learn how to use a Computer E-mercials...

Real Mac people are generally more technology savvy than the average end user and dont need these really generic commercials...

Go back to 1983, much better promotions at that time.

Yes, but why would they air commercials aimed at "Real Mac people"? They already have those people as customers. The point of commercials is to get people to try your product and to get new customers, or in this case, Windows users (aka the "dumb end user").

 

[toughboy]

Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone.

You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire.

nahh.. I like them..

But even if I didnt like them, isnt it better than nothing? 😉

 

[BornAgainMac]

Mac Myth on Price

I can see Apple having a Mac / PC on a price war on TV. Apple needs to show people that Macs are not expensive for what you get. Sell the customer on the benefits for the first few months.

Seems they have hit on some good points:
1) No viruses
2) No frequent freezes or reboots required (Targets the Win95/98 crowd)
3) Runs Office
4) Brags about ease of use
5) Software included like iLife
6) Working with new hardware
7) References (WSJ review)
8) Runs Windows too
9) Not boring

 

[tangerineyum]

i like them enough, for the people who dont like them. i think u expect too much. a couple 30 second spots isnt gonna make them suddenly decide they have to have mac. the idea is simply to introduce them to something new and different, pique their interest and plant the seed. and it does that quite well.

 

[paulcmartens]

A friend of mine has them posted, they are downloadable and good quality.

Go Here

 

[Core Trio]

I feel like dedicating a commerical to BETA software (boot camp) is a bad idea.

 

[nagromme]

All ads irritate me, these definitely included.

And yet somehow, some ads work for some people. Weird. My dislike for them is irrelevant since I'm not the target. Nor is anyone who is already interested in Macs enough to register with a rumor site.

Hopefully these will appeal to some of the vast masses who use Windows "just because" and have never thought about it any further than that. There are quite a few people like that.

 

[Leoff]

You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire.

Please show me the last time you really saw Windows showcased, or even seen clearly, on any ad for Microsoft, Gateway, Dell, or any other computer.

Hell, please show me a Microsoft Windows ad for that fact.

 

[DXoverDY]

Because the quality is really bad compared to the others. Apple really messed up with encoding those videos. 🙄

Those weren't encoded by Apple .... sheesh.

Edit: let me clarify. There's nothing stopping them from putting nice high res videos up like they have. I'm guessing it's more of a "We'll get to it soon." kind of thing. Those were "flash" videos. The YouTube ones are from a video camera looking at a tv it looked like. etc etc.

 

[Ryan5505]

Flame me if you want, but these ads are not only lame, but ineffective. For some reason Steve-O seems to think that Macs can get by on the cool factor alone.

You want to sell the things? Show the OS, show the apps. Until then, you're setting money on fire.

Placing OSX on a TV screen, are you serious. I love my powerbook, but if you placed screen shots or video for only 30 seconds would it really impress anyone or be able to show the true power of OSX, no. It would not send a clear message of what OSX is or how powerful it is in only 30 seconds, but I understand your complant, but it just would not work. I wish they would actually show more of the computers rather then a 3 second image at the end.

I agree the MAC ads need to focus on other things rather then how cool they are or how they can make a web site or look at pictures. I really wish they would go into the business world, I am a CPA and Financial adviser and its very hard to find software that I can trust for a mac, bootcamp may be my next option to operate windows software, something I did not want to do.

 

[charlestrippy]

did anyone else notice at the end it says "view all ads"? or am i just seeing things?

 

[ih8pc]

Macs are cheaper

A good thing is to show the price of a macbook & a similar dell. Many people think that Macs are so damn expensive & think that dell's and all those other pieces of crap are cheaper but in reality they cost 1000 USD less

 

[reyesmac]

These are great

The new ads are getting better and better. The last time I remember Apple making commercials that actually talked about what a product could do was for the original imacs.

 

[Macmaniac]

Pretty good, the whole out of the box ad worked well. I liked the ad that referenced bootcamp, good idea, still run windows but own a Mac. That is a great incentive.

Oh and Microsoft has run a lot of ads, but they never show the OS, they are all about Microsoft helping u achieve things. The ads showed people, then a chalk overlay of what could be. Little kids, with astronaut costumes.

 

[EricNau]

These ads are great, but I'm afraid Apple is focusing too much on the everyday home user, and not businesses (and in the process showing why PCs are better for business). So far there is the commercial that says "PCs are better for spreadsheets" and now they have one stating "PCs can do time-sheets, spreadsheets and pie charts."

 

[iPC]

new ads suck, and when i say knew... i mean all of them with these two guys in them. just because you are selling machines with intel chips doesn't mean you have to spew ads for the lowest common denominator. it is not like you can buy a mac in a wal-mart... 😡

 

[amac4me]

These ads are great, but I'm afraid Apple is focusing too much on the everyday home user, and not businesses (and in the process showing why PCs are better for business). So far there is the commercial that says "PCs are better for spreadsheets" and now they have one stating "PCs can do time-sheets, spreadsheets and pie charts."

Apple is focusing on the consumer sector right now because that is the segment of the market that can be easily penetrated. Once Apple makes further in-roads with consumers, they will begin to add more focus to the business sector.

Remember, Apple must satisfy Wall Street. Wall Street views Apple as a growth company and as far as the Mac is concerned, investors are concentrating on unit sales. The best way for Apple to meet (hopefully exceed) those demands is to concentrate on selling computers to consumers.

 

[jaysmith]

These ads are great, but I'm afraid Apple is focusing too much on the everyday home user, and not businesses (and in the process showing why PCs are better for business). So far there is the commercial that says "PCs are better for spreadsheets" and now they have one stating "PCs can do time-sheets, spreadsheets and pie charts."

wasn't there a commercial about running office on mac? that would tell anyone that macs are just as good at spreadsheets and charts. the main point they're trying to put out is that macs are on a much higher level, and doing spreadsheets isn't enough of an issue to wory about. i think these ads are effective.

 

[balamw]

did anyone else notice at the end it says "view all ads"? or am i just seeing things?

Just takes you to http://www.apple.com/getamac/ads/ on the Flash versions. The new ads aren't there (yet).

B

 

[EricNau]

Apple is focusing on the consumer sector right now because that is the segment of the market that can be easily penetrated. Once Apple makes further in-roads with consumers, they will begin to add more focus to the business sector.

Remember, Apple must satisfy Wall Street. Wall Street views Apple as a growth company and as far as the Mac is concerned, investors are concentrating on unit sales. The best way for Apple to meet (hopefully exceed) those demands is to concentrate on selling computers to consumers.

I agree, but I just feel Apple has made a few comments that gives the impression that Macs aren't good for businesses. They could still target the average consumer without badmouthing themselves in the business area.
...I don't know, maybe I'm the only one who feels this way. 😱

wasn't there a commercial about running office on mac? that would tell anyone that macs are just as good at spreadsheets and charts. the main point they're trying to put out is that macs are on a much higher level, and doing spreadsheets isn't enough of an issue to wory about. i think these ads are effective.

There was, but right after that the gist of the conversation went:

Mac: You should see what this guy can do with a spreadsheet.
PC: Thanks
Mac: Ya, and he knows I'm better at life stuff...

Giving the impression that the PC user is better with spreadsheets (IMO).

 

[7on]

These ads are great, but I'm afraid Apple is focusing too much on the everyday home user, and not businesses (and in the process showing why PCs are better for business). So far there is the commercial that says "PCs are better for spreadsheets" and now they have one stating "PCs can do time-sheets, spreadsheets and pie charts."

meh, Do you honestly think IT people sit in front of their TV waiting for a commercial about some new computer to justify their next mass purchase? Businesses hire people to buy their technical machines. Only way Apple is going to get the business is when staff start requesting Macs at work.

 

[jaxstate]

These are worse than the first batch. These are some of the most lame ads I've ever seen. But that's my .02. It probably works for some people.

 

[balamw]

Only way Apple is going to get the business is when staff start requesting Macs at work.

Amen! They need to start by getting the message to the masses, getting more Macs in schools again and then the kids tell their parents, their parents tell their IT guys, etc.. etc...

(BTW, the kindergarten my son's going to in the fall is all iMac. 😀)

B