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Apple Releases Three More Mac Versus PC Ads
- Thread starter Texas04
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They're on Apple's website
Looks to me like the new ads are up on Apple's Website
http://www.apple.com/getamac
EDIT: AHHH... jimsowden, you beat me to it!
Looks to me like the new ads are up on Apple's Website
http://www.apple.com/getamac
EDIT: AHHH... jimsowden, you beat me to it!
jimsowden said:
Also, only the original ads are in the initial list you see. You need to scroll the video list to the second group to see the new ones.
However, having informed people of this, there will still be people saying "where are they? I don't see them."
umm out of the box....no downloads? excuse me?
Seems to be me every new mac I hook up involves software updates as well...
Seems to be me every new mac I hook up involves software updates as well...
I was going to respond to this, but I figured it was pointless.
I'd be interested to see the ROI numbers on these ads. The switch ads seem to not have worked, so I maybe we'll see the stats on these in the next 6 months or so.
I'd be interested to see the ROI numbers on these ads. The switch ads seem to not have worked, so I maybe we'll see the stats on these in the next 6 months or so.
Leoff said:
Just because you request them doesn't mean you'll get them. Business weenies (you know, the financial geniuses that run companies into the ground on a daily basis) only see initial cost. That's it. Just what it costs to buy the things. Support, maintenance, all these things are thought of as separate, or not factored in at all. $500 for a PC, $1200 for a Mac, that's all they see.
Add to that all of the software they've either bought or custom built that only runs on Windows or Linux, and the extra person/people they'd have to hire to support the macs, the new software they'd have to build and buy, and the IT weasels that know if there were Macs their numbers would be thinned due to the exponentially lower support needed.
Asking for them is good, but can we fix the other stuff?
Add to that all of the software they've either bought or custom built that only runs on Windows or Linux, and the extra person/people they'd have to hire to support the macs, the new software they'd have to build and buy, and the IT weasels that know if there were Macs their numbers would be thinned due to the exponentially lower support needed.
Asking for them is good, but can we fix the other stuff?
7on said:
I'm glad Apple keeps rolling out these AD's. I'm really sick of all my friends buying new PC's running that same old Windows Xp OS. I really want them to switch so I don't have to fix their stupid ass computer because of a driver problem or a virus/spyware.
I don't even care what their ad is about, as long as it gets the message across that Mac's are more reliable than PC's...
I don't even care what their ad is about, as long as it gets the message across that Mac's are more reliable than PC's...
Some_Big_Spoon said:
that isn't correct. the switch ads have not gained apple market share... well not much and neither will these, but their sales are on pace with if not slightly ahead of the industry at large.
market share is such voodoo science spouted by pundits and analysts who don't understand the context of those numbers. dell, hp, lenova, gateway, etc... all score huge contracts with businesses that contribute to their overall sales and make it difficult for apple to compete in the numbers game.
a better way to look at mac market share is track browser usage. again it's not ideal, but i find it gives a much more accurate look at "real" users and not just corporate drones. safari market share has risen almost 1% in the last year from 2.? to 3.?.
also you have to consider raw numbers. 10 years ago our 2% share was worth about 20 million mac users, today the 2% share is probably closer to 40 million mac users.
--
as for these ads they're aiming at a specific market the market that doesn't really care about features, they're more interested in style, cool and trendy. we're basically at a point with hardware where the chips are too powerful for all but gamers and professionals, the antimac bias still exists, but for the trendy, affluent consumer macs are more appealing than ever.
these commercials are high concept and aimed at the same people who look at infiniti, scion, mini type cars where the car is at best a background element to the concept. it works for the target market... which by the way when you consider that more than half the country makes less than $35,000 a year apple's products really aren't aimed at more than 50% of americans. so their 2% is more like 5-10% of their target market.
The number of people out there with High Definition TV's are growing every day. Apple needs to make HD commercials for national broadcast. They could then effectively show the beauty of the Mac OS. Maybe they could also work into the commercial that the Mac not only displays wide screen HD natively, but that there are also consumer level (stretch) HD video camera's out there that can be edited on the Mac out of the box.
jbcaro
jbcaro
I think Apple is just prepping the market with these ads, I imagine (or I would hope) there will be a more extensive advertising push when 10.5 comes out, that will Focus more on the OS. As of now however... I think these ads are pretty decent. I like this second wave of ads better... some of the first ones were just kinda lame.
jbcaro said:
No, you just can't show the clarity of a Mac's display on a television. Nobody cares how it looks, they care about what it can do, and if it really is a better alternative than windows. I doubt they'd focus on such a specific topic, remember this is a television commercial, I doubt America wants to hear that you can edit HD video on a Mac, the majority of those people don't even know what HD video is. It has to be straight to the point.
Just saw the box one. I loved the end when he said 'the rest of me is in some other box' - memories from my old gateways/dells and their multitude of giant boxes I guess
True, but business purchasers need to be approached in a different way. This will do more to help non-techie consumer sales than it will to convince IT buyers that Macs can't do spreadsheets, etc.--and IT buyers know better anyway.EricNau said:
So don't update the OS on the PC, or on the Mac, and do your comparison about what you can dodornoforpyros said:
The Mac still has iLife and excellent trouble-free support for common hardware that can still choke a PC.A campaign to shake people out of mindless habit, in a realm they don't even understand (Windows vs. Mac) is not something that bears huge fruit overnight. (Neither, for that matter, does the iPod Halo effect.) These things will enter people's thinking when they buy their next computer, or maybe the one after that. For some people that time is "now," and I'm sure there will be sales spike now between these ads and the MacBooks. But for most people the time is "later." No need to persuade people to throw out the PC they just bought.Some_Big_Spoon said:
The first set was great but this set... hilarious! I actually laughed out loud at all of them, especially the "Out of the Box" one. It was so awesome how the Mac just jumped out of the box. LOL!
Brilliant, Apple. Very well done!
Brilliant, Apple. Very well done!
Put me down in the "meh" camp.
The 'Out of the Box' ad is pretty good but the other two spend too much time on pointless 'clever' banter (like spending 20 seconds on what 'touche' means) that neither entertains nor informs.
Also, I'm not sure these ads make strong enough associations with Macs. Obviously, all of us here on Macrumors know what they're about. But I'm not sure when an average Joe watches these ads, they go "Aha, computers!" These are good for a light chuckle, but I'm not sure they plant enough of a seed for people to go out and look up more information about Macs.
The 'Out of the Box' ad is pretty good but the other two spend too much time on pointless 'clever' banter (like spending 20 seconds on what 'touche' means) that neither entertains nor informs.
Also, I'm not sure these ads make strong enough associations with Macs. Obviously, all of us here on Macrumors know what they're about. But I'm not sure when an average Joe watches these ads, they go "Aha, computers!" These are good for a light chuckle, but I'm not sure they plant enough of a seed for people to go out and look up more information about Macs.
http://news.com.com/Sonys+Blu-ray+notebook+arriving+next+week/2100-1041_3-6082914.html?tag=nefd.top
here is the add too. on CNET, they were showing it
here is the add too. on CNET, they were showing it
FF_productions said:
I never said that you could show the 'clarity' on a TV. I said effectively show the beauty of the OS. This encompasses not only how it looks but also show the viewing public how well everything is integrated, how well the apps work together. Granted no broadcast with its mpeg2 or mpeg4 compression is going to show the full resolution that the Mac can display but 4 time the resolution is still 4 times the resolution. It would still be a very pretty picture.
As for the type of ad, my suggestion was just one of several that could be made. People shoot video. People want to view that video. The Mac makes it very easy to edit it so that you can remove that embarrasing bit when uncle george drops his draws at a family picnic. Then you can send a dvd to grandma. Just a thought on one of several that could be done. It can even be done with the current PC guy, Mac guy characters. Need to edit video, PC guy doesn't have firewire input, no decent installed edit app, interface sucks, etc. Mac guy plugs in camera, captures video, edits, burns dvd and mails grandma a copy or just emails her one to watch on her Mac.
I would venture to say that a lot more people than you think know what HD is. I see people buying the sets all the time. My cable company broadcasts 16HD channels. We have 6 OTA HD channels. Anyway, in any marketing arena you have to tell the consumer what they want. You have to show them things that they can do to make them want to buy a Mac. Consumer level video editing is just one of those things.
Just my thoughs,
jbcaro
paulcmartens said:
Thanks for the link, those are good quality and load fast
the ones on the apple site don't work as well for me for some reason... I get the audio twice I like the ads. I also really like the microsoft ads that show the kids in a classroom dreaming about what they would do someday and future business people looking at nothing and seeing something great. I always wished there would be an apple logo at the end of those commercials instead of microsoft.
I think you hit the nail on the head.nagromme said:
Low resolution TV is terrible for showing any detail.
30 second ads have a very limited time to accomplish their goal.
As you said, the Apple stores and Apple.com are the best places to see the details. The commercials aim to get folks interested to the point they visit these places to check out the latest offerings.
The original commercials were good. These new ones seem better.
True, but I'm afraid the average business worker might see these ads and think; "I need a computer that's good for both home and business, but it looks like Macs aren't good for spreadsheets, so I'll stick with Windows." ...or something along those lines.nagromme said: