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Apple Releases Three More Mac Versus PC Ads
- Thread starter Texas04
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AtHomeBoy_2000
macrumors 6502a
So, you think they are behind the Real Mac people?
It is pretty obvious what the target audience is, and for them this adds fit perfectly.
It is pretty obvious what the target audience is, and for them this adds fit perfectly.
djerati said:
fun stuff - how about HL2 on high settings on a mini or MB?😡
trial software - umm isnt there a trial version of office?😕
trial software - umm isnt there a trial version of office?😕
nagromme
macrumors G5
HL2 wasn't one of the examples in the ad, but... how about HL2 on ANY bottom-end computer?MB Buyer? said:
The example in the ad wasn't that all trial software is bad, but rather that the Mac has full versions of apps that do the "fun" things mentioned. iLife. Now compare to what comes with a Dell 🙂 Limited versions of apps, hoping you will pay for a full version, are often what comes with a PC to do what iLife does (or fail in the attempt).MB Buyer? said:
first impressions
I have some background in advertising, having produced some commercials a few years ago for a bank...
Touche: This dialogue is a mess. Will take the average viewer too much thinking to figure it out. What are we selling? Language lessons?
Out of the box: OK. Brings up the idea of simplicity and makes PC look... dumb
work V Home: Best one of the bunch. Makes Mac look more interesting, and friendlier than the other two ads.
I have some background in advertising, having produced some commercials a few years ago for a bank...
Touche: This dialogue is a mess. Will take the average viewer too much thinking to figure it out. What are we selling? Language lessons?
Out of the box: OK. Brings up the idea of simplicity and makes PC look... dumb
work V Home: Best one of the bunch. Makes Mac look more interesting, and friendlier than the other two ads.
AvSRoCkCO1067
macrumors 65816
I'm sad that they put them back on Apple's homepage 🙁
...not only because they're annoying, but because that basically implies no big new cool exciting product announcements tomorrow 🙁, as they'll want to keep the ads up on the home page for at least a week.
...not only because they're annoying, but because that basically implies no big new cool exciting product announcements tomorrow 🙁, as they'll want to keep the ads up on the home page for at least a week.
nagromme said:
MB's are NOT bottom end computers, just bottom of the range mac portables. There are laptops that cost 1/3 the price of a MB with the amount of RAM people here advocate as being "required" because of Rosetta.
If apple want to claim they have the "fun" computers, they should be able to play FPS
more thoughts
The first 10 seconds of Touche hit the mark. Then it gets derailed in fairly confusing gibberjabber. I'm afraid the PC guy's confusion will mirror a non-sophisticated computer user's confusion...
It is interesting that for a company not supporting windows, we sure are touting our ability to use it. Makes me think that Leopard will be very windows friendly... "you can get a mac and still run all your windows stuff." The ending does not rely on the ability to actually run windows, only that you can run your windows 'stuff.' I'm probably reading to much into this.. but will OS 10.whatever run windows programs?
The first 10 seconds of Touche hit the mark. Then it gets derailed in fairly confusing gibberjabber. I'm afraid the PC guy's confusion will mirror a non-sophisticated computer user's confusion...
It is interesting that for a company not supporting windows, we sure are touting our ability to use it. Makes me think that Leopard will be very windows friendly... "you can get a mac and still run all your windows stuff." The ending does not rely on the ability to actually run windows, only that you can run your windows 'stuff.' I'm probably reading to much into this.. but will OS 10.whatever run windows programs?
jackc
macrumors 65816
EricNau said:
That's what I was thinking, and it's not just business workers, college students need to know that you can do spreadsheets as well. Of course, the mentions of Windows and Office are meant to take care of that, but you have to put yourself in the mindset of the unconverted (I can remember my conversion a few years ago). It will take a lot of effort to put these compatibility concerns to rest. The overall impression might be: Macs are great for photos, music, video etc.
andrewface
macrumors 6502
BlueRevolution
macrumors 603
I'm afraid they've all rather gone downhill. If I wasn't already in on the whole Mac thing I'd take one look at them and go whoa Apple is getting desperate, then trundle off to Dell.
Let me present a script to summarize all the ads to date:
Mac: Hi, I'm a Mac.
PC: And I'm a PC.
Mac: PC, bend over.
PC: OK, I'm used to it. (bends over)
Mac: (spends the remainder of the ad paddling PC)
Shot of iMac/MacBook.
Let me present a script to summarize all the ads to date:
Mac: Hi, I'm a Mac.
PC: And I'm a PC.
Mac: PC, bend over.
PC: OK, I'm used to it. (bends over)
Mac: (spends the remainder of the ad paddling PC)
Shot of iMac/MacBook.
deputy_doofy
macrumors 65816
I happen to agree. It may confuse some, but the beginning of the ad is basically a knock-out punch, explaining that it can run both OS 10 and Windows.treblah said:
I opine:
Better than not advertising
It's predictable sarcasm (yes, like the Office, but not quite as good)
The touche one was completely lost on me..can someone explain it?
The music doesn't scream cool like the iPod ads do (it's more like a lullaby sound)
I like the Mac guy with his hair longer, he's hot
I agree it's very agressive and unusual for apple to advertise beta software as they were so unsure themselves as to what their approach to windows would be not that long ago...i think it confuses the choice of why you would want a mac if it runs windows anyway
And, if you're getting say, a Power Mac G5, your components will come in different boxes..so I don't get their point, or rather I get it, but it can be debated the way they present it
Better than not advertising
It's predictable sarcasm (yes, like the Office, but not quite as good)
The touche one was completely lost on me..can someone explain it?
The music doesn't scream cool like the iPod ads do (it's more like a lullaby sound)
I like the Mac guy with his hair longer, he's hot
I agree it's very agressive and unusual for apple to advertise beta software as they were so unsure themselves as to what their approach to windows would be not that long ago...i think it confuses the choice of why you would want a mac if it runs windows anyway
And, if you're getting say, a Power Mac G5, your components will come in different boxes..so I don't get their point, or rather I get it, but it can be debated the way they present it
I love macs and all but those new TV ads is exactly what I hate about "Apple culture." It's extremely pretentious.
swingerofbirch said:
The ad explains itself, doesn't it? The PC guy misuses the word
"touché" and the Macintosh guy explains it to him, then the PC
guy misuses it again.
I think it's clear that this ad is targeting people who feel they're
more intelligent than most. It's a good technique, because I've
recently read that something like 70+ percent of people will
proclaim themselves to be better than average in just about
any activity that you poll them on. 🙂
tmornini said:
Sounds right.
Something similar happens when people vote.
They vote for politics that will help them in the future, not right away.
Which means many people with little $ vote like middle class, because they see themselves there sooner or later.