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Amazing how people here are completely disconnected with reality.

Apple has a successful music streaming service that needs to be pushed, and Carpool Karaoke is a good product that will serve this very purpose well. This is exacly what Apple should be doing.

Mac comments are completely off topic.
 
Wow so this is their grand content plan to take on Netflix? Planet of the Apps and an extended version of a late night skit. What the hell apple it would be funny if it was not so sad

It's what happens when you let Eddie Soprano be your coolness/zeitgeist barometer.
 
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Anything that puts James Corden behind a paywall so I don't have to watch or listen to him is progress to me.

If we could only fix the fact he is on every other advert in the UK everything would be sorted.
 
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Is it just me, or do some of them seem to be riding in self-driving cars? Where are the steering wheels? Some shots seem to roomy to be the middle row.
Yup! Apple is testing their new self-driving before releasing to the public. As far as I'm concern those people signed an NDA. No one will know until Apple will officially release this product. Great observation mate!
 
There lies the problem, according to rumours engineers hardware/software have been pulled from the Mac line to iOS. And given apple's ability to fund resourcing , something is not right.

All this TV crap and Tim playing politician / celebrity is a deflection for what I suspect is Tim being a greedy greedy CEO, selling us old hardware to maximise profits. One company that can afford to get new stuff out is apple, they choose not to. Simple fact is they have run out of ideas, are just copying the markert now and focusing on profit. Suits the current execs who are all getting close to retirement and will leave will record $$$$. Trying to bring back innovation is the next CEOs / Teams problem, happened with Microsoft.
"According to rumors..." Good grief. If Apple didn't care about the Mac they wouldn't have introduced the touchbar Mac. They would have updated the existing model with new chips and been done with it. Also if Apple didn't care about the Mac they wouldn't be updating macOS every year! Sheesh people.
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Amazing how people here are completely disconnected with reality.

Apple has a successful music streaming service that needs to be pushed, and Carpool Karaoke is a good product that will serve this very purpose well. This is exacly what Apple should be doing.

Mac comments are completely off topic.
Every thread ends up with either a rant about the Mac, Tim Cook or both. It's like this place is filled with bots spewing out the same pablum every time a new article is posted.
 
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What's Will Smith doing on the show? Actors always trying to cross over into music..

Edit- If he's bored with acting maybe he should try something new and get into rap
Eh, not sure if sarcasm, or you're too young to realize that Will Smith has tried his hand at music.
 
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The fact that many here appear to be more than willing to actually watch this crap that Apple is about to unleash is sad. It's like Stockholm Syndrome writ large, seriously. Tim Cook's Apple will ignore it's core customer base (sorry, what USED to be it's core customer base) by displaying disdain for anything but iDevices and "services" and waste it's time and resources on this garbage, and you absolutely love them for it. You are utter prisoners and you do not seem to mind at all. Enjoy your Apple-branded future, whatever it may be.
 
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I am extremely bothered by Apple's change of direction. It used to be making technology seamless to improve people's lives. Now its "We go where we make more money". Maybe just like back when Apple stood up for corporate IBM, some new company will be born to stand up against corporate Apple. So that 2017 will not be 2017.

That being said, the ad looks stupid and cheesy, but when you are looking for viewers thats exactly that content you want to make. Don't believe me? Go look up the most viewed videos on YouTube.
 
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In my opinion, James Corden is what makes Carpool Karaoke a success. Moving away from Corden in Apple's Carpool Karaoke series could be a mistake.
 
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No, but Tim is refocusing his vision of what Apple is altogether. There hasn't been an update to the Mac Pro in FOUR YEARS. They shouldn't be throwing money at dumb things like this until they've released updates to the core product line.

Silly, stupid, ignorant Tim. Share price $132, cash in bank $246B.

Ok, now that I have mocked the obvious, I agree with you and other people pissed at the lack of upgrades to the Pro.

Apple HAS to refocus, it is what good CEOs do. But he needs to address the small (yes, it is small) percentage of users (Mac Pro, Macbook Pro) who feel left behind and ignored.

I say let him refocus but also work harder to regain the trust of power users rather than just letting us move on to another platform for our work.

The one thing I hope Apple does remember is that the power users were the very first evangalists that made the iPhone and iPad possible. Without us clinging to our belief that Apple is a kick ass company, Steve Jobs would have never been able to resurrect the company and Tim would have nothing to build on.

So let's all try to be more specific about where Tim is making mistakes, lets stop calling everything he does stupid and a fail. Clearly it is not.
 
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Time for a new name? :apple:Music doesn't really work if you're going to start to do TV as well.
 
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Wow so this is their grand content plan to take on Netflix? Planet of the Apps and an extended version of a late night skit. What the hell apple it would be funny if it was not so sad
This is in the Apple Music plan. Stand by for the aggregated content plan. No, Apple is never going up against Netflix/Hulu. You're following fake news.
 
On a related note I've just given Apple Music another try, I haven't touched it since using the free trial and going straight back to Spotify. Amazed to find its still an absolute mess. Do Apple not actually bother testing software these days?

Look at this drag arrow that is begging for Notification Centre to be dragged in everytime you try to touch it! I've been using the App for ten minutes and its already happened five times. Spotify put that control on the right hand side so that it doesnt interfere with Notification centre. How can Apple get that so wrong on their own OS? Incredible.


nnPhex5.jpg
 
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On a related note I've just given Apple Music another try, I haven't touched it since using the free trial and going straight back to Spotify. Amazed to find its still an absolute mess. Do Apple not actually bother testing software these days?

Look at this drag arrow that is begging for Notification Centre to be dragged in everytime you try to touch it! I've been using the App for ten minutes and its already happened five times. Spotify put that control on the right hand side so that it doesnt interfere with Notification centre. How can Apple get that so wrong on their own OS? Incredible.


nnPhex5.jpg

The entire redesign hurts my eyes. So ugly - both cosmetically and functionally. Same for for iOS 10 in general. Those candy bubbles everywhere, horrendous.
 
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