Become a MacRumors Supporter for $25/year with no ads, private forums, and more!
  • Did you order new AirTags? We've opened a dedicated AirTags forum.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
52,421
14,129



Apple posted two new iPhone 4S television ads to its YouTube account this evening, "Road Trip" and "Rock God". Both ads showcase the various ways to use the iPhone 4S's Siri functionality to find directions, locate a restaurant, or send text messages.

There have been several other iPhone 4S ads previously. In December, Apple released an iPhone 4S ad featuring Santa Claus using his iPhone 4S to check the weather and his "schedule" as he delivered toys around the world. In October, just after the iPhone 4S went on sale, Apple aired an ad called "Assistant" which also featured Siri extensively.

Article Link: Apple Releases Two New iPhone 4S Ads: "Road Trip" and "Rock God"
 

Hildron101010

macrumors member
Oct 25, 2010
69
11
Good Ads

Interesting, I actually saw these before MacRumors posted about them. That rarely happens. But anyway, great ads. Apple's good with that sort of thing.
 
Comment

ArtOfWarfare

macrumors G3
Nov 26, 2007
9,127
5,094
Wait, you can ask Siri to refer to you in a special way, but you can't have her hm, IDK, CREATE A CONTACT?

Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.
 
Comment

alksion

macrumors 68000
Sep 10, 2010
1,708
111
Orange County CA
Well I can understand that this is the best selling feature, but I often forget I even have Siri on my phone.

It is cool though when I do remember.
 
Comment

Dwalls90

Contributor
Feb 5, 2009
5,045
3,223
Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.

While I would normally agree, I think people need to understand that Christmas really isn't religious to most of the (American) population anymore as much as it has become a National commercialistic holiday.
 
Comment

Prof.

macrumors 601
Aug 17, 2007
4,994
962
Chicago
Well I can understand that this is the best selling feature, but I often forget I even have Siri on my phone.

It is cool though when I do remember.
Siri is one of Apple's rare creations that you don't actually need. I hardly use Siri anymore. Mostly because it rarely understands what I tell it.
 
Comment

Menopause

macrumors 6502a
Feb 26, 2011
659
1,805
Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.

You think too much. You ought to get a (simpler) life. :)
 
Comment

jakesteramma

macrumors member
Oct 10, 2007
32
0
I like how these commercials emphasize what Apple's products do. I hope Apple stays away from commercials that bash competitor's products. I don't like negative advertising. :D
 
Comment

Eddyisgreat

macrumors 601
Oct 24, 2007
4,851
1
I think I get it now.

Amazon Director: Show the phone a few times, but really just compare yourself to the competition and show why, even though the competitor has a better device, the consumer should go to your device. Use lots of irrelevant dialog in an exotic location like a beach.

Samsung Director: Insult the owners of the competitors device and make them question their purchase, show the phone a few times. Glee style dance routine.

Google Director: LOTS of flashing lights. Lots of cool music. A CG mockup of the phone but NOT the phone itself. The phone should be turned off. The user speaking into the device is shown in an elaborate visualization of sound waves. Lots of explosions at the end with aliens yelling 'droid'.

Apple Director: Show real life examples based on the phone the whole time. Appeal to the end user.
 
Comment

hobo.hopkins

macrumors 6502a
Jul 30, 2008
568
0
These make an emotional connection to the product, so no bashing of other products (or more importantly customers who possess those other products) needed to be made. Very nice.
 
Comment

godknows

macrumors newbie
Apr 5, 2010
29
0
These make an emotional connection to the product, so no bashing of other products (or more importantly customers who possess those other products) needed to be made. Very nice.

That's why I never liked the "I'm a Mac" ads. I like philosophical ones like Think Different and This is what we believe.
 
Comment

vrDrew

macrumors 65816
Jan 31, 2010
1,376
13,408
Midlife, Midwest
These make an emotional connection to the product.

There's a scene at the end of the first episode of Mad Men where Don Draper explains what advertising is all about.

"Advertising is based on one thing: Happiness. And you know what happiness is? ... ts a billboard on the side of the road that screams: "Whatever you're doing - its OK. You are OK..."


And that is what much of Apple's advertising is about. Its saying that no matter if you are a kid dreaming of being a rock star; or a dad trying to stay in touch with his kid; or someone who just wants to know something about the stars - you are OK. The hook, of course, is that Apple not only understands this, they show how their phones and computers enable what it is you are trying to do.

Apple's advertising doesn't dwell on features, or clock speeds, or RAM, or even pure features. Not that these aren't important. But they don't need to show up in their TV commercials.

By way of contrast, what do Samsung's "make fun of the people outside the Apple Store" commercials say: "You are an obnoxious jerk"?
 
Comment

Nielsenius

macrumors 6502a
Apr 16, 2011
565
0
Virginia
Does anyone who has an iPhone 4S even use Siri any more?
Yeah, I use it. To be honest, it's only useful in the car or if you're blind (I'm not blind). Until this thing becomes similar to one of those Star Trek computers, it's easier to do things manually (most of the time).
 
Comment

motoleo

macrumors 6502a
Jan 27, 2012
904
1
Road trip had beautiful locations, but all I could look at was how pretty that iPhone was.
 
Comment

stukick

macrumors regular
Sep 20, 2000
151
17
Hey Apple, enough of the useless Siri garbage. What else can the phone do?
 
Comment

Thunderhawks

Suspended
Feb 17, 2009
4,057
2,118
Wait, you can ask Siri to refer to you in a special way, but you can't have her hm, IDK, CREATE A CONTACT?

Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.

Yes, when GOD created men , she made a mistake!
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.