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I asked Siri how to play those two songs she had no clue I asked for variations of guitar chords tabs songs she was useless notice they don't show Siri finding the music for the boy either false advertisement for ole Siri apple
 
Has anyone tried doing any of the promo on their iphones? Most don't work for me.

"How do I play london calling". "B minor 9". "Call me rock god". Any of you guys get it to work?
 
Mapping...

Too bad the mapping experience on Apple is so sub-standard now.
Nice of the ad to not display lag, and not show the uncomfortable feeling of pulling out your phone and then talking to it in a social environment.

Apart from those pointers I like the way he could ask "How wide is the grand canyon?"
 
I asked Siri how to play those two songs she had no clue I asked for variations of guitar chords tabs songs she was useless notice they don't show Siri finding the music for the boy either false advertisement for ole Siri apple

Worked for me, make sure you ask the same way the dude in the commercials asks: "How do I play a B minor 9th". Siri brings up the same screen you see in the ad. If it doesn't work for you then Siri probably figures you aren't capable of playing it! :)
 

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I liked Road Trip better of the two, but great ads. Apple's iPhone/iPad ads are all about the emotional connection, as others have said. They're inspirational, human, and appeal to people who aren't nerds. Talking about specs and having hot chicks battle big CG robots and never actually showing the device being used does not appeal to ordinary consumers, just the nerds. I'm not putting down nerds, I am one myself, but advertising to nerds exclusively is not going to get you a huge amount of market share, or loyal customers for life.

You get somebody hooked with a military dad seeing his newborn baby halfway across the world in real-time video chat, or a little girl asking her new best friend Siri what a weasel looks like, and the gigahertz or RAMs inside the thing don't matter one bit, they'll be your customer for life.
 
Cheesey.
'Where are we?' ...fail
'How big is the grand canyon?'

How about get off the phone and enjoy your trip. GRRR. Advertising stinks.
 
I think I get it now.

Amazon Director: Show the phone a few times, but really just compare yourself to the competition and show why, even though the competitor has a better device, the consumer should go to your device. Use lots of irrelevant dialog in an exotic location like a beach.

Samsung Director: Insult the owners of the competitors device and make them question their purchase, show the phone a few times. Glee style dance routine.

Google Director: LOTS of flashing lights. Lots of cool music. A CG mockup of the phone but NOT the phone itself. The phone should be turned off. The user speaking into the device is shown in an elaborate visualization of sound waves. Lots of explosions at the end with aliens yelling 'droid'.

Apple Director: Show real life examples based on the phone the whole time. Appeal to the end user.

I totally agree with you :)
 
Weak

Weak and being samsunged daily. That does NOT make me feel good to say, but somebody at Apple better get into a commercials 101 class and get back to the cool spots and catchy bits. These soft and gooey approaches are giving me gas.
 
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