Apple Remains World's Most Valuable Brand Per Latest Interbrand Rankings

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Apple has retained the number one spot in Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.


Since last year's ranking, Apple has grown in brand value a total of 43 percent, earning it one of Interbrand's "Top Riser" designations. Overall, the company increased from $118.9 billion last year to $170.3 billion in this year's survey, up a total of about $51.4 billion in brand valuation from 2014 to 2015. Other companies like Amazon and Facebook, which saw increased growth in 2015, also earned a "Top Riser" spot.

A handful of big launches helped make Apple's 2015 a notable one, including the Apple Watch's release in April and the announcement and launch of the iPhone 6s and iPhone 6s Plus just a few weeks ago in September. In their opening weekend alone, the new iPhones sold a record-breaking thirteen million units, beating out last year's ten million units for the iPhone 6 and iPhone 6 Plus. The company also announced the iPad Pro, all-new Apple TV, and a handful of new Apple Watch features and bands at its "Hey Siri" event on September 9.

Article Link: Apple Remains World's Most Valuable Brand Per Latest Interbrand Rankings
 

Lennholm

macrumors 65816
Sep 4, 2010
1,001
210
Innovative tech companies going up while companies that unethically create unhealthy products are going down, I like it! I'm just going to believe that BMW's climb is because of the i3 :p
 
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tevion5

macrumors 68000
Jul 12, 2011
1,832
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Ireland
It's awesome to see so many American companies on the list! People can say what they want about the current state of America but we've churned out some awesome stuff.
I always say if the real world was a game of Civilization, America is winning culture victory.
 

jpgr15

macrumors 6502a
Apr 28, 2015
528
992
McDonalds and Coca Cola are only going down from here. The world is changing fast and unless those two adapt, they will be left behind.
 

ThunderSkunk

macrumors 68030
Dec 31, 2007
2,998
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Milwaukee Area
The low quality mark of nearly all of these companies products within their respective industries is telling. Even the internet still hasn't provided people with the ability to make educated purchasing choices.
 

69Mustang

macrumors 604
Jan 7, 2014
7,462
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In between a rock and a hard place
Who are the 5,6, 7 and 8?
IBM, Toyota, Samsung, and GE.

Unrelated to your post: It seems a lot of people are confusing what this list is. Brand value has nothing to do with healthy food (McDonalds) or drink (Coke). This is more about brand recognition and how it enhances the company. There are a number of alcoholic beverage companies and fast food companies on the list.
 

HenryDJP

Suspended
Nov 25, 2012
5,084
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United States
McDonald's and Coca Cola? LOL
I guess you're laughing because it would appear those two companies should be on the top of the list since they've been out longer than most of us here have been alive?

I'd say with more vegans surfacing the planet and more ways to create tasty healthy foods and beverages it might be the reason Micky Dees and Coke are not at the top of the food chain.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
8,853
4,643
They only have 3 food chains on the list:

McDonalds (number 9, worth just under $40 B), Starbucks (number 67, worth just over $6.2 B), and KFC (number 75, just worth just over $5.6 B).

Seems like a really weird collection of food companies. I personally love KFC, but it seems like they're always completely empty... it seems like Burger King or Wendy's would have a more valuable brand than them, and yet they don't even make the list (the lowest valued brand on the list is Lenovo, at $4.1 B).

Maybe it's because I'm in the US... is KFC more successful internationally and Burger King less so?

Also, it's weird that they categorize IBM as Business Services rather than Technology. Yes... it's technology for businesses, but that's still technology. Seems no different than Adobe... Adobe doesn't make consumer products - they make software for professionals. Same deal with IBM.

Also, I'd like to know how much they consider Tesla's brand to be worth. I would guess probably not much, given it seems to me most people have still never heard of Tesla. So many car people who I would expect to know about Tesla plain don't... Tesla seems to be much better known amongst techies than car people.
 
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ENduro

macrumors regular
Sep 10, 2008
129
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Detroit, MI
They only have 3 food chains on the list:

McDonalds (number 9, worth just under $40 B), Starbucks (number 67, worth just over $6.2 B), and KFC (number 75, just worth just over $5.6 B).

Seems like a really weird collection of food companies. I personally love KFC, but it seems like they're always completely empty... it seems like Burger King or Wendy's would have a more valuable brand than them, and yet they don't even make the list (the lowest valued brand on the list is Lenovo, at $4.1 B).

Maybe it's because I'm in the US... is KFC more successful internationally and Burger King less so?

Also, it's weird that they categorize IBM as Business Services rather than Technology. Yes... it's technology for businesses, but that's still technology. Seems no different than Adobe... Adobe doesn't make consumer products - they make software for professionals. Same deal with IBM.
KFC is definitely big overseas. Especially China where it's bigger than McDonald's. It also seems that when you see a story on a nation that just opens it's doors to western business KFC seems to be the first one in. Doesn't hurt that Anthony Bourdain listed it as one of his guilty pleasures either.
 
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Risco

macrumors 68000
Jul 22, 2010
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They make good quality products with great experience and service. Yes they cost more but in their case you get what you pay for.
 
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