Apple Retains Top Spot as World's Most Valuable Brand in Latest Interbrand Rankings

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 9, 2014.

  1. MacRumors macrumors bot

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    Apple has retained its top spot as the world's most valuable company in the latest rankings from consulting firm Interbrand, reports The New York Times. With its top spot in the rankings, Apple also bested fellow technology companies Google, IBM, Microsoft, and Samsung, which came in 2nd, 4th, 5th, and 7th place, respectively.

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    In last year's survey, Apple overtook Coca-Cola as the most valuable brand in the world after the beverage corporation spent 13 years in the top spot. Apple was valued at $118.9 billion in this year's survey, up $20.6 billion from its $98.3 billion valuation in 2013.

    Apple launched the larger 4.7-inch and 5.5-inch iPhone 6 last month, with both devices selling a record-breaking ten million units during their first three days on sale. The company also announced its highly-anticipated Apple Watch wearable device in September, which will come in multiple screen sizes and collections when it launches next year. Apple is expected to unveil new iPads, a 27-inch iMac with Retina Display and perhaps a new Mac Mini at an event next Thursday, October 16.

    Article Link: Apple Retains Top Spot as World's Most Valuable Brand in Latest Interbrand Rankings
     
  2. jji7skyline macrumors 6502

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  3. appleguy123 macrumors 604

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    I never really realized how understated and elegant Apple's logo was until looking at this grid.
     
  4. tigertazz macrumors 6502

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  5. iMcLovin macrumors 68000

    iMcLovin

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    IBM above microsoft?!? I can only imagine IBM have any brand value in the corporate section, consumers dont care about that name anymore, I would think.
    And number 6 in that list I dont even know what is...? :D
     
  6. Tankmaze macrumors 68000

    Tankmaze

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    Nah.. I think the best logo on this list is the no 7, it looks unapologetically generic :p
     
  7. thekeyring macrumors 68040

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    Yet somehow that unknown brand is above Samsung?!
     
  8. JackieTreehorn macrumors 6502

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    That unknown brand probably designs their own stuff, so yeah - in that respect, they should be above Korean copycats Samsung.
     
  9. Kevsta26, Oct 9, 2014
    Last edited: Oct 9, 2014

    Kevsta26 macrumors 6502a

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    Are you guys actually being serious or do you not know that "unknown brand" is General Electric? They make a majority of the light bulbs, appliances, etc. in people's homes, plus things like plane engines and wind turbines. Big money.
     
  10. H2SO4 macrumors 601

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    What he really means is………Take your wallet, and whatever is in it and replace it with something Apple.
     
  11. AlecZ macrumors 65816

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    Because some people still say "IBM-compatible computers" when they mean Windows? :p Just kidding, probably corporate.
     
  12. Menopause macrumors 6502a

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  13. Lancer macrumors 68020

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    Coca-Cola 3rd, not bad for a soft drinks company :)
     
  14. betterbegood macrumors regular

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    So young, so naive :rolleyes:
     
  15. Jsameds macrumors 68040

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    Argh IBM's logo really needs a refresh.

    It's based on the technical limitations of hardware, photocopiers to be exact - not exactly something a hardware company should have in their logo IMO.

    That aside, it's damn ugly too!
     
  16. FieldingMellish Suspended

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    Apple now transformed into the march in lockstep to the drumbeat foe as depicted in Steve's famous 1984 ad seen once on television during the Super Bowl.
     
  17. Keirasplace macrumors 601

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    It is Iconic and since its not used much in retail, doesn't need to be very cute ;-).
     
  18. polterbyte macrumors 6502

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  19. tmanto02 macrumors 65816

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    I think they are serious....little do they know that all of their expensive Apple equipment that was probably bought through store finance is funded by the company they know nothing about.
     
  20. identity macrumors 6502

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    The failing of American education and common sense on full display. That's why.
     
  21. RockSpider macrumors 6502a

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    Oh goodie, my iPad Air just started running a bit faster.
     
  22. Steve121178 macrumors 601

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    Do you realise how big IBM are? Clearly not.
     
  23. goobot macrumors 603

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    LMAO to the people who don't know who general electric is.
     
  24. fluchtpunkt, Oct 9, 2014
    Last edited: Oct 9, 2014

    fluchtpunkt macrumors member

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    In the US.

    Not sure how it's in other parts of the world, but here in Germany GE is definitely not a consumer brand.

    They sell a bunch of industry solutions, like turbines that turn gas/water/wind into energy, pumps for pumped-storage hydroelectric power stations, massive transformers and stuff like this. But I haven't seen any light bulbs or appliances made by GE. In my country GE is pretty much a business-2-business company.
     
  25. steve-p macrumors 68000

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    This is a world brand survey, not a US one, and most people here have probably never even heard of General Electric.
     

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