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Apple Removes Beats Landing Page From Website Ahead of Tuesday's Launch Event [Update: Restored]
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Beats is a well known fashion brand, so for all the basketball players and hiphop artists, they can still affiliate themselves with Dre. It's doubtful that endorments and sponsorships will change over night
Certainly NOTHING like these:
or these:
beyerdynamic Amiron wireless: High-end Bluetooth® headphones with sound personalization
The music that moves you deeply can finally move with you: discover now the Amiron wireless with innovative sound personalization.north-america.beyerdynamic.com
MOMENTUM 3 Wireless | Sennheiser
The MOMENTUM Wireless offers modern design & custom noise reduction to suit your environment. Discover Sennheiser headphones now!en-us.sennheiser.com
I think he means ones with wires .... y'know where you aren't limited to Compressed / decoded / Re-compressed Audio.
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Let’s not jump to conclusions. A reworked web presence to incorporate all the audio products does not necessarily mean the Beats brand is being retired. It will be interesting to see how things evolve.
This just in, my sources are telling me that MacRumors will announce shortly that the Apple site is down ahead of tomorrow's event.
Are you saying that, while these are “Beyerdynamic or Sen’s.”, they’re NOT quality? I think that Beyerdynamic and Sennheiser might disagree.
Oh yeah! Of course! So clear after their billion dollar acquisition that was OBVIOUSLY the plan! 😂
Just because they are a decent brand doesn't mean they aren't limited by current bluetooth technology - I'm sure they are probably as good as they can be given those limitations.
* Edit I'll just add this in for kicks ...just on the basis that they are a whopping $700 they should fit well and not have bass issues (especially given their size!)
I'm quite sure that every headphone manufacturer thinks their cans are quality (at least publicly)
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It was more than worth it. It was profitable when purchased and Apple Music became a whole new revenue stream that prepared them for Apple TV+
I couldn’t disagree more. These are for listening, why else would they have ANC? These have nothing to do with “proper” headphones for studio use.
So, if you go to Apple.com right now, and click on the Music tab, there is then a Beats tab. That doesn't seem to have changed at all.
Methinks the rumors of Beats' death are greatly exaggerated.
Killing the brand doesn't make a lot of sense to me. Beats have a large brand following and seem to be popular with lots of non-Apple users as well as among Apple lovers. They are available through retailers who are not part of the Apple Authorized Resellers network. Essentially, the brand has a life of its own outside of the Apple bubble. Its existence didn't seem to hurt Apple's ability to introduce "competing" products - AirPods have done very nicely, and to date HomePod is in a very different price category than Beats Pill. Even when you add what Apple is rumored to be releasing soon, the Beats product lineup covers more categories and price points. So long as it's a profitable line of business I don't see it going away.
Methinks the rumors of Beats' death are greatly exaggerated.
Killing the brand doesn't make a lot of sense to me. Beats have a large brand following and seem to be popular with lots of non-Apple users as well as among Apple lovers. They are available through retailers who are not part of the Apple Authorized Resellers network. Essentially, the brand has a life of its own outside of the Apple bubble. Its existence didn't seem to hurt Apple's ability to introduce "competing" products - AirPods have done very nicely, and to date HomePod is in a very different price category than Beats Pill. Even when you add what Apple is rumored to be releasing soon, the Beats product lineup covers more categories and price points. So long as it's a profitable line of business I don't see it going away.
I agree it’s very profitable, I think that’s because they have a massive product line with price points ranging for everyone. But, I think the sound is adequate enough where Most consumers are not are complaining that they want ‘Sennheiser sound‘ from a product that cost considerably less. Beats is a massive monopoly, even I think if their quality does suffer in some areas, I generally think they have a good product line for the average consumer.
These measurements are nothing to write home about :
Headphones v1.5 - Graph Tool
www.rtings.com
Beyer and Sennheiser have produced great headphones, but they've also made plenty of duds and a lot of just alright ones.
Some wireless audio implementations can push distortion to inaudible levels, and most wired headphones are passive and a lot measure poorly in terms of FR, so the wired vs. wireless argument would benefit from a more subtle and case by case approach.
An entire article about the Beats by Dr. Cook landing page getting removed and then not.
Would be nice to have some new colors of the Powerbeats pro (WHITE).
Would be nice to have some new colors of the Powerbeats pro (WHITE).
A lot of Macrumors users were happy thinking they were dissolving the brand and that is hot news to them. They have been angry for years that Apple had the audacity to buy something from DR. Dre. I don't use Beats but can care less what brand Apple decides to buy.
Thanks for the info! This is what I was thinking, that there might be outdated ideas about audio quality of wireless headphones. I’m actually hoping that they release powered wireless. Since the OS knows when you’re playing audio versus when you’re playing a game, they could even stream higher quality when you’re engaged in passive entertainment (Watching video, playing music).
Wireless is always powered by definition, and it's its greatest asset. Passive headphones will struggle in the future compared with what can be done with "active" ones with advanced DSP. There isn't a passive pair of headphones on the market today that can reliably hit a FR target within 2 dBs or so. That can be done with active ones with good DSPs. Even better : the frequency response could be tailored to individuals' anatomy so that it corresponds to how these individuals would hear the same pair of speakers in a good listening room.
Regarding Wireless, I'm not sure people would be able to distinguish Apple's implementation of AAC over BT vs wired, but direct comparisons are very difficult as wired vs. wireless on the same pair of headphones frequently affects FR anyway as various components disengage when wired so...
One thing I'm wondering is : could Apple's U1 tech be used to transmit wireless audio ? If so what could the benefits be ? Near lossless wireless audio transmission with very low latency ?
Regarding Wireless, I'm not sure people would be able to distinguish Apple's implementation of AAC over BT vs wired, but direct comparisons are very difficult as wired vs. wireless on the same pair of headphones frequently affects FR anyway as various components disengage when wired so...
One thing I'm wondering is : could Apple's U1 tech be used to transmit wireless audio ? If so what could the benefits be ? Near lossless wireless audio transmission with very low latency ?
The point is did Apple need to purchase Beats at all to create Apple Music, or its own line of headphones? Why do people think it would have cost Apple more than $3 B to create a competitor to a Beats? Ridiculous argument.
Apple bought Beats because Dre is waaay cooler than Tim Apple.
Hmmm I wonder if the Hi in Hi, speed is for Hifi...
Apple has quietly removed the "Beats by Dre" webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.
As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple's website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.
Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats' support website from Apple's own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
Apple still sells Beats-branded products on the headphones and speakers section of its online store. However, earlier this month, Bloomberg reported that Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech. Apple did something similar in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch.
These moves all point to Apple readying itself for new product launches in the audio category. Rumors indicate Apple is working on several new audio products, including a smaller, lower-cost HomePod and high-end over-ear Apple-branded headphones that could be called "AirPods Studio," to be sold alongside the AirPods and AirPods Pro.
Both of these new products are expected to launch before the end of the year, and the removal of the third-party audio products from the online store suggests we could be seeing Apple's new audio devices soon, perhaps as soon as this week at Apple's "Hi, Speed" event on Tuesday, October 13, when it is also expected to announce the new iPhone 12 lineup.
Update: The Beats by Dre landing page has returned to the store section of Apple's website.
Article Link: Apple Removes Beats Landing Page From Website Ahead of Tuesday's Launch Event [Update: Restored]
Oh my. It would be amusing if they went the Mac Pro path and made a like $2000 pair of headphones.
What, you gasped? Then these aren't for you.
Apple knows there is a huge demand for color AirPods and has had the capability to produce them since ages ago. This proves that not only do they have the capability, but that they are choosing to not fill that demand on purpose. There are three possibilities for this move.
1. Cannibalising of Powerbeats.
2. Using white AirPods for mind-share.
3. Another leadership blunder.
Apple would like us to think it's 1 or 2 or both. In reality, it's 3.
1. Cannibalising of Powerbeats.
2. Using white AirPods for mind-share.
3. Another leadership blunder.
Apple would like us to think it's 1 or 2 or both. In reality, it's 3.
Actually, there has been a rumor of a “AirPods X” sporty in ear headphones for around $200. They were originally scheduled for this fall, but has since been pushed back to 2021.