Hollywood doesn't want you to own content anymore. That has been a very conscious decision on their part. DVDs are absolutely going away.
If you die you cannot legally bequeath your iTunes purchased music to your kids. You do not own that music.
The goal is for you to buy a version an own it only for a time on specific devices. Apple lacks power to insist on giving you more rights. If apple doesn't agree to the movie and music companies' terms, Google will quickly agree.
When you buy digital content you don't have the same ownership and rights you did buying a CD or a DVD.
Excuse me if my saying the truth makes me a troll. Cue calling me a troll in 5, 4, 3, 2....