I’m just trying to understand how far to take something. If some say it’s a good thing Apple removed Jones’s podcasts from its search directory then why aren’t these same people demanding Google adjust their algorithms so Jones doesn’t show up in searches? Why don’t they demand Twitter shadow ban him? Right now if I type Alex Jones in Twitter’s search his official Twitter account is the first thing that shows up.
Now we are talking!
Lets discuss the first issue - "how far to take something".
That statement is actually very deep. Capitalism has no ceiling. So a simple answer would be "as far as it can go". Limiting the actions of a private company is only done when it steps on the toes of government. See Facebook and Congress. We still have not seen what actions congress will take to
regulate (censor) Facebook and how it interfaces with election advertisements that are purchased on their platform.
Your second "some say it's a good thing Apple removed Jones' podcasts from it's search directory - why aren't these people demanding Google adjust their algorithms......Why don't they demand Twitter shadow ban him?
This is a lot easier question to answer.
What "some people" say is anecdotal. What moves the needle is the people with whom a company does business. This is no shot in the dark. Apple is a liberal company. With strong liberal agendas (ie: equality for all, LGBTQ, #metoo, equal pay, equal employment, minority equity etc. etc. etc.). Apple....correction...all companies have a simple goal. Sell more ****. It does not bode well if the goals of the company (sell more ****), does not align with the people who they are selling to (people who believe in the mission statement of Apple). So, in order for Apple to sell more ****....they align their mission statement with the people whom they sell more **** to...in order to sell more ****.
Twitter and Google have an entirely different business model. Banning Jones may not align with the goals of their company to selling more **** - where **** = advertisement. Or, the people whom Twitter/Google does business with may not care that Google aligns itself (business wise) with Alex Jones.
Competing stake holders are a part of the formula that moves the needle for these companies. To actually find out why a company decides to take a stand in either direction - most often than not - just look at how they make their money, or look at what makes them more money. A company is not in the business of losing money. That company won't be around for long.