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They broke the house rules, I’m a small time developer and it’s clearly stated in the terms and conditions.

And what happens if an in-app purchase gose wrong, they have bypassed Apple safety net for customers who are now at the mercy of that company.
 
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its not about forcing apple to be an open market its forcing them to not prevent anotyher store from popping up on devices that we paid for like that old addage you dont like it build your own well apple prevents you from building your own store

people that own apple products shoud be the ONLY say if they want another store on THEIR device it dosnt matter who built it the moment is sold its YOURS
Want your own store, then build your own phone simple!
 
The legal argument is not that they're sad they got banned under existing App Store guidelines. The argument is that the App Store guidelines and Apple's conduct surrounding the App Store are illegal under existing anti-trust law. That's what the courts will have to decide.

Except they are not. They may become if the government deems them illegal. But that has yet to happen. Also iOS isn't a monopoly, so anti-trust isn't going to cut it here either. They broke their agreement, thus Apple removed them. That's all, the end.
 
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What to say that hasn't already be said? Nothing.

Say what you want about Apple's policies, but Epic obviously baited Apple into pulling the app by knowingly violating the App Store rules, and had the video animated and lawsuit drawn up ahead of time.
 
Their argument that the user "saves 20%" may be true -- but Fortnite profits from the 10% margin that they would have paid to Apple. They can lose players and STILL come out ahead. Nevertheless -- I think this is just a PR move to rile up players for the "new season" to be released soon.
 
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The problem is not that the App Store has rules and limitations on what it will stock, the problem is Apple anti-competitively forbids alternatives to the App Store.

Exactly, Apple mafia-style monopoly and anti-competitive policy NEEDS TO END!
Apple should be entitled to a one time fee for people to buy-download an app.
But if you are selling a service, (like online tutoring), why should Apple be entitled to 30% of the business???
That is a complete mafia-style policy, especially when you consider that the only alternative is Google that also charge the same.

It is great that Epic is suing Apple, so they end this thir party developers complete nonsense rip-off.
 
It is complete nonsense. 30% is worse than the mafia. This despicable monopoly against third party developers needs to end. Go Epic!

Isn't there a cost to hosting all those apps, distributing them on the fastest data pipes, spending R&D to create better development tools as well as the marketing and all else needed to have a thriving installed base? Thats at least 15% they need to charge to recoup that. You also have to take account the obligatory Apple tax. Thats another 10%. And because you have a problem with it and all the other App ecosystems are lame, theres your extra 5%. I award Epic no points. And it deserves what it gets. They are free to make their own devices. The 30% is probably to discourage the biggest companies from creating entire businesses on Apples platform. Because the more of those that exist the more power they have over Apple to force them to go into directions they do not want to go towards. They already had that problem with microsoft and adobe, and you see how that turned out. By making money hand over fist on the iPad they reduce the income hit they could have if a huge enough player pulls out of their App store trying to strong arm Apple. That has happened in the past with the Mac and this time, if Apple will go through that again they will look at how much money they made from whoever does that and shrug and move on.
 
Obviously they knew this would happen, I wonder why they've done it, perhaps to make a point as to how much Apple takes from each transaction? Like Steam.

Bingo.

Epic made a big deal about Steam and basically stole some of their business by not 'double dipping' on Unreal engine licensees if they listed their games in the Epic Launcher Store. So basically developers cut out the middle man of Steam and pocket more of the profits. Which was a smart business move, because the engine costs 5% of revenues over $1 million and Valve took their usual store cut per-purchase, just like Apple does.
 
Looks like Epic just showed all the antitrust regulators that Apples app store policies harm the consumer with regard to pricing.

The fact that consumers pay more money for a product or service does not create a per se violation of antitrust law.

Educate yourself before posting.
 
that will be what the court has to decide. they are the worlds buggest company they decide wither your app will flourish or not by arbitrary rules
They are not the world biggest mobile OS Android is, so if you app flourish on android then apples App Store rules are irrelevant
 
App Store is over 10 years old, how can it now be in violation of anti-trust law?

Because it has acquired a key position in a multi-billion dollar marketplace. A startup that becomes a monopoly is still a monopoly even if it had humble roots.

Ultimately I can see both Apple and Google being ordered to provide access to their respective app stores on a cost plus basis (i.e. Apple's cost of the service provision plus a fair profit margin).

I think Apple (and Google) toughed it out at 30% for just a bit too long, this kind of challenge was bound to happen when such a large slice of revenue is going their way. If they had done, say, a sliding % scale so that the big players paid less, they might not have had a big player suing them and the little guys would never have dared.
 
Fornite is played by kids almost exclusively. Kids don't really care how much things cost and are easily influenced by their peers.
Most kids get their iPhones and iPads from their parents, Apple for years has built in parental controls into those devices, it is up to the parents to do some parenting and enable those controls on the devices before they give them to the kids to play with, these devices have been around long enough and there have been so many stories in the press over they years about kids running up bills on games that very few parents are unaware of the issue, also it is up to parents to bring up their kids in a way that the kids knows it is unaaceptable to borrow mom or dads credit cards to buy things they want. and btw you would be surpised how many 40 and 50 year olds play games like Fortnite.
 
Downloading is a one-time transaction. After the app is downloaded on the user's device, Apple doesn't provide much if any service to the app's users (save for the instant notifications maybe, but that is minuscule).

It's EPIC's game servers that do the heavy lifting server-wise and provide the actual gaming connectivity. So why should Apple take a cut of that, if they don't provide the actual gaming online server/service?

MaybeApple,should remove the free tier of apps, and make the minimum app purchase price £4.99?
 
I have nothing against EPIC, but they and a million other publishers have not earned my trust on handling payments. I just do not want to spend time learning their policies on renewals, approvals or claims.
No one would be forcing you to use the hypothetical iOS Epic Games Store. They just want a chance to compete.

Want your own store, then build your own phone simple!
Do I own my phone? Yes or no?
 
‪Now would be a good day for #PUBG to get promoted on the AppStore. 😏‬

‪EpicGames ambushed Apple with malicious intent. It was a clear setup to sue them. They had a 60 page lawsuit ready even before Apple took them down. This has nothing to do with customers. They want to keep that money, not pass it on to customers. ‬
 
they are when taking how much they make vs android iinto account. app store vs google play revene is what i mean. android has more physical devices but the app store makes more money for apple per device than google does per android device
 
Apple gave in to DHH whining/tweeting about HEY. Cue massive publicity and interest in mediocre mail service.
Other developers watched that drama and formulated their plans.

Every move is calculated.
 
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the problem isn’t that the App Store exists and takes 30%. The problem is that there is NO other way to get your app on an iOS device other than to go through the app those, and thus, pay 30%. It’s a expensive toll both with only one bridge into town...pay up or you can’t enter.

Can you imagine if Microsoft had done this for windows back in the 90s? All apps had to be sold through Microsoft and they took a cut? They would have been ripped to pieces by The courts AND developers. I’m honestly surprised that Apple has been able to get away with it for so long. Glad to see that someone has the balls to stand up to them.


How is it a problem if the consumer knows the limits of the product they buy?
It seems like developers want to take advantage of apples platform but don't want to pay for it.
 
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