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this all just shows how bad it is not to be able to sideload applications, and depend of a single source of installation.

YOU think this is bad. Most people don’t give a damn.

If you want to do all that, go Android and live with a platform that we constantly hear is subject to a plethora of bad apps.

Or, stay with Apple’s walled garden and remove worry and concern.
 
The fact that Epic was concerned about its margins by adjusting pricing for IAP items and did this on purpose to provoke a fight totally invalidates their argument.

This is a fun one because both companies make a ton of money, so who will the MR readers call greedy?

I’ll budge a little. If Apple really is forced to allow alternative billing, force them to route it through Apple Pay. They won’t get their 30% which some devs find hopelessly unaffordable (that’s BS, they don’t want to pay, funny how money works when it’s owed to someone else).

I trust developers less than Apple given the shady stuff like copying clipboard data under the radar. Route their transactions through Apple Pay so they can’t try to pull a fast one. I can already see it...”App on Apple’s App Store suffers data breach exposing CC info, etc.” They’ll pin that on Apple too.

There’s a good reason why payments are handled in one place. Apple has fraud protection like no other.
i can be fine with through apple pay but the choice needs to be there. if there is a breech come on there will be one it just means the company needs to do better.
 
Oh, noes! Apple removed Fortnite and that's just terrible. Oh, wait. I don't have Fortnite on any of my devices, so why should I care. I guess those who want to play Fortnite will have to buy another smartphone or jailbreak their iPhones. Tough luck. It will be interesting to see how Apple handles game-streaming renegades. So Apple is being put out of business by a couple of developers who don't agree with the Apple house rules. Wow! Apple is almost a $2T company and they're being beaten down by a few developers. That's lame. I wonder why developers put their games on the Apple App Store when they know the rules. They should just avoid Apple and only put their games on the Google Play Store where anything is allowed.

I'm glad I have my Sony Playstations to use for games. I'll be buying a PS5 when it comes out and that will be good enough. I don't know if Fortnite runs on it, but I won't be playing that game, anyway.
 
You want to sell in Apple's store for their platform you must play by Apple's rules. There are a ton of alternatives. Apple has less than 20% market share. No one has the right to sell on Apple's platforms. What if Apple banned all third party apps? It's their right to do it if they wanted to. They own the platform.
 
And how are devs paying exactly? Epic would sell it to you for $7.99 directly or $9.99 via Apple. THEY ARE CHARGING YOU FOR APPLE'S CUT.

So exactly how is Epic paying Apple? YOU ARE. I mean buhjesus, buh da poor devs!!!

I can't get it for $8 in the app. That's the point. It just got pulled. Apple doesn't let me buy it through Epic. Apparently that's only allowed if I'm buying a cheeseburger or pizza.
 
In terms of the Apps removal, I’d say Apple have acted fairly - as it breaks the rules which all other devs are expected to follow. Not removing it, just fuels the fire surrounding the claims Apple favours some developers over others because of the pull their content has.

On the flip side, you do have to question if the 30% 1 size fits all fee is fair now, considering the size and scale of the App Store. Would a sliding scale be better these days? Or something like the PayPal/Stripe charging models, with a fixed $0.50 plus 5%... per transaction or similar, but then that could push up prices on the low end...
 
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You want to sell in Apple's store for their platform you must play by Apple's rules. There are a ton of alternatives. Apple has less than 20% market share. No one has the right to sell on Apple's platforms. What if Apple banned all third party apps? It's their right to do it if they wanted to. They own the platform.
if we own the devices it dosnt matter we should be able to decided to use apples platform or not
 
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That's how it works. The devs pay (which you pay a small piece to Apple) or the users full pay. YOU pay regardless.

If Apple makes $0 on the App store who do you think will eat those costs? The USERS in device cost; it will be built in next to marketing and R&D. Cmon now.

You want to pay $50 more for your next device or the buck or 2 extra for an IAP?
In 2008 when Steve Jobs announced the App Store he said Apple didn’t intend for it to make money. So it seems the original goal for the App Store was for it to be break even.
 
In terms of the Apps removal, I’d say Apple have acted fairly - as it breaks the rules which all other devs are expected to follow. Not removing it, just fuels the fire surrounding the claims Apple favours some developers over others because of the pull their content has.

On the flip side, you do have to question if the 30% 1 size fits all fee is fair now, considering the size and scale of the App Store. Would a sliding scale be better these days? Or something like the PayPal/Stripe charging models, with a fixed $0.50 plus 5%... per transaction or similar, but then that could push up prices on the low end...

they pick and choose where to enforce thats the problem.
 
But the line here is this is best for the consumer. So how is a $7.99 shirt pack (or whatever the visual pack is) the best thing to the consumer? Why not $3.99, and make it affordable to the customer end price after the 30%?

Point being Apple isnt the tipping scale to affordable or not; that extra $2. Epic is praying on children and teens to buy overpriced IAPs. They arent saints here. And how easier than input your CC info here on our site linked in our game; no parental controls!!!
How is Epic preying on people, if a consumer enters into a transaction willingly to buy those items. The only harm done is the consumers having to pay more for those items via the app store than they would pay if they could buy directly from the maker. How are they overpriced if the consumer is willing to pay that price, by your logic every item for sale anywhere is overpriced if you decide they are, but another person may decice that that price is worth it and buy accordingly. As for your comments about children and teens, Apple have built in parental controls into IOS for quite a while now, it is up to the parents to do something as radical as parenting to set these controls up, after all it is the parents who mostly buy these devices for their kids, and its up to parents to parent properly so their kid doesnt think it is ok to borrow mom or dads credit card to buy things. Devices like iPhones and iPads have been around long enough and there has been so many stories in the press in the past about kids running up huge bills on games that parents these days should be aware of the pitfalls of letting their kids buy what they want.
 
i can be fine with through apple pay but the choice needs to be there. if there is a breech come on there will be one it just means the company needs to do better.
That’s not how the media and politics work. It will be immediately pinned on Apple. I can already see the MR comments.
 
On my Mac I rarely buy anything from the Mac App Store, I go straight to the developers website, yet the security of macOS isn’t compromised. Not sure why it can’t be the same for iOS.

A part of it is the lucraisation of it. MacOS has a small market share which means the potential is lower. IOS has a much much higher market share meaning a more lucrative target. It's partly why Windows gets a lot of malware and why Linux, MacOS, etc, gets much less (as mentioned before someone comes down my throat, I said partly).
 
I would have made the option to purchase vbucks available on PC and then it’ll just just show up to the same account your iPhone. There, a loophole. No lawsuit needed
If you're referring to taking away the option to purchase V-bucks using IAP and requiring users to purchase them via the web or other platforms, they can't do that. Apple only allows that workaround for "reader" apps, which includes categories in which Apple itself is directly competing such as video streaming and cloud file storage, but not games. If Epic did this, Apple would block Fortnite app updates (except bug fixes) unless and until they offered IAP.

So, if they'd be breaking the rules anyway, might as well go all out.
 
If I've got this right, Epic said you can pay £9.99 if you go through the App Store, or you can pay Epic £7.99 directly.



Okay, but both Apple and Epic have to pay a payment processor to actually collect that money.



So let's say the cost of processing a payment is £0.99 (for simplicity's sake). Apple send 70% of that £9.99 to Epic so Epic get £7.00, and Apple pays for the payment processing out of their cut:

Epic's costs are £7.00 - £0.99 = £6.00

Apple's are £9.99 - £7.00 - £0.99 = £2.00



Right, so Epic are arguing that Apple is charging them £2.00 more for a transaction that goes through the App Store. They seem to think that that is just Apple profiteering.



That £2.00 pays for the development and testing of Xcode, the App Store itself, and iOS. It pays for the Apple staff who write up the editorials about new games and apps. It pays for the advertising and continued investment in new features that developers can make use of.

Apple spent time and money creating an SDK and infrastructure for the App Store. They could've left the iPhone with web apps and Epic wouldn't have made a penny.


If Epic are saying that Apple's costs are immaterial, then perhaps Epic would like to charge just the cost of processing the payment, and forego their £7.00? Right, so we're down to £0.99 to Epic (who now have no way of funding the development of the game because that £0.99 was the cost of processing the payment); and £1.29 to Apple (who get 30p to fund their work).



How about Epic make their game totally free? No one has to pay any money to a payment processor, so neither Epic nor Apple are paid for any of their work.



It's business. Things cost money. Epic are well aware of that, and they seem to have been quite happy to do their business on the App Store for years under the same terms.



Perhaps Apple should just say, "Okay, if no one wants to pay for the improvements they keep expecting, then we aren't going to pay for them anymore." Maybe they should leave the App Store as it is for a year? No new features in Xcode. No improvements to the Developer portal or iTunes Connect, no bug fixes, no one to review any apps so new apps and upgrades aren't approved. Then, when Epic's games don't work on the next version of iOS because those features weren't added to Xcode or the public SDK and Epic can't make use of them, Epic can maybe apologise and understand why they have to pay for the service they're using? (This is the Scorched Earth policy.)



Or, maybe if I want to pay for Epic's game, they should pay me a little money since I'm the one who paid upfront for the device upon which I'll be playing it?
 
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