I'm with you on this one. It still says "Google" in the search box after all. This is just clarifying the button's true purpose.God, everything isn't going to come down to Google vs. Apple, is it? I don't see this so much as a slam on Google but more of a UI issue. My yardstick for this kind of thing is my wife who is very intelligent but not into tech, and she has stumbled over that button not being labeled "search." I wouldn't be surprised to hear that others have complained about it not being clear.