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Apple Removes 'Google' Branding from iPhone 4 Safari
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I'm going with it's just to provide more consistency in the UI.
Google has become accepted as a verb these days however, who has ever said 'I'll just Yahoo this'? I assume not many so now changing to read what the function is rather than changing the button on a per provider basis means a more consistent UI.
Google has become accepted as a verb these days however, who has ever said 'I'll just Yahoo this'? I assume not many so now changing to read what the function is rather than changing the button on a per provider basis means a more consistent UI.
Wirelessly posted (Opera/9.50 (Nintendo DSi; Opera/507; U; en-US))
Me too.
bobertoq said:Am I the only one who had to look at the pictures for five minutes before not realizing the differences between the two?
Me too.
OK, I've just googled (searched) "ilounge apple removes google from safari"
This one pretty much explains it more.
http://37prime.wordpress.com/2010/04/10/ilounge-and-macrumors-have-jumped-into-conclusions/
Apple also removes "Yahoo!" from Safari.
Both "Yahoo!" and "Google" are replaced with the word "Search" in Safari button.
Can we flag this as non-news?
This one pretty much explains it more.
http://37prime.wordpress.com/2010/04/10/ilounge-and-macrumors-have-jumped-into-conclusions/
Apple also removes "Yahoo!" from Safari.
Both "Yahoo!" and "Google" are replaced with the word "Search" in Safari button.
Can we flag this as non-news?
I know that but Push Gmail on other platforms (webOS/Android) is separate from Exchange Activesync
Here's what happens (on OS 4)...
- When you first open the browser, the name of the search engine provider (Google or Yahoo!) is in pale grey text in the search box.
- When you tap the search box, the button says Search regardless of provider.
I cannot vouch for OS 3 - I don't remember from using it, and I only have one iPhone in the house at the moment. That being said, having that button labeled Search makes sense from a user perspective and a brand perspective. As much as we may use them as such, Google and Yahoo! are not verbs.
Are you kidding? A story with Apple, Google and iPhone in the title. Search engine gold.
Extinguish
For one, I'd be happy to see Apple remove Google completely. Sure, Google has a great search engine, but from day one, they've produced nothing but hideous software. I mean, just look at their logo for heaven's sake. And in this society, aesthetics are very important.
So get rid of Google Maps and Google's Search Engine. Good riddance I say.
There was also speculation that Apple might create its own search engine. Hmm...
For one, I'd be happy to see Apple remove Google completely. Sure, Google has a great search engine, but from day one, they've produced nothing but hideous software. I mean, just look at their logo for heaven's sake. And in this society, aesthetics are very important.
So get rid of Google Maps and Google's Search Engine. Good riddance I say.
There was also speculation that Apple might create its own search engine. Hmm...
Apple bought....
Just an FYI, Apple bought a mapping service company in Oct 09....
http://news.cnet.com/8301-13579_3-10364988-37.html
Just an FYI, Apple bought a mapping service company in Oct 09....
http://news.cnet.com/8301-13579_3-10364988-37.html
Here's an interesting article:
http://ezinearticles.com/?Is-Apple-Creating-a-Search-Engine-For-the-iPad-and-iPhone?&id=4062066
Really makes you think about the possibilities.
http://ezinearticles.com/?Is-Apple-Creating-a-Search-Engine-For-the-iPad-and-iPhone?&id=4062066
Really makes you think about the possibilities.
De-Branding or Brandmark Protection?
I think this action may be misinterpreted. The use of the word "google" as a verb is a generic meaning for search is one of the causes of a possible loss of brand! When your name brand becomes a synonym for an action of searching, you risk the loss of that trademark. I think it is more likely that Apple was asked to replace "Google" with "Google Search", and instead simplified it to just say "Search"....
http://en.wikipedia.org/wiki/Genericized_trademark
"Avoiding genericide
Trademark owners will naturally seek to maximize the popularity of their marks. However, generic use of a trademark presents an inherent risk to the effective enforcement of trademark rights and may ultimately lead to genericide.
Trademark owners may take various steps to reduce the risk of genericide, including educating businesses and consumers on appropriate trademark use, avoiding use of their marks in a generic manner, and systematically and effectively enforcing their trademark rights. If a trademark is associated with a new invention, the trademark owner may also consider developing a generic term for the product to be used in descriptive contexts, to avoid inappropriate use of the "house" mark. Such a term is called a generic descriptor, and is frequently used immediately after the trademark to provide a description of the product or service. For example, "Kleenex tissues" ("facial tissues" being the generic descriptor) or "Velcro Brand fasteners" for Velcro brand name hook-and-loop fasteners.
Another common practice amongst trademark owners is to follow their trademark with the word brand to help define the word as a trademark. Johnson & Johnson changed the lyrics of their Band-Aid television commercial jingle from, "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" to "I am stuck on Band-Aid brand, 'cause Band-Aid's stuck on me." Google has gone to lengths to prevent this process, discouraging publications from using the term 'googling' in reference to web-searches. In spite of this, in 2006, google was defined in the Oxford English Dictionary[8] and the Merriam Webster Collegiate Dictionary[9] as a verb meaning "to use the Google search engine to obtain information on the Internet".
Where a trademark is used generically, a trademark owner may need to take special proactive measures to retain exclusive rights to the trademark. Xerox corporation was able to generally prevent the genericide of its core trademark[citation needed] through an extensive public relations campaign advising consumers to "photocopy" instead of "xerox" documents."
I think this action may be misinterpreted. The use of the word "google" as a verb is a generic meaning for search is one of the causes of a possible loss of brand! When your name brand becomes a synonym for an action of searching, you risk the loss of that trademark. I think it is more likely that Apple was asked to replace "Google" with "Google Search", and instead simplified it to just say "Search"....
http://en.wikipedia.org/wiki/Genericized_trademark
"Avoiding genericide
Trademark owners will naturally seek to maximize the popularity of their marks. However, generic use of a trademark presents an inherent risk to the effective enforcement of trademark rights and may ultimately lead to genericide.
Trademark owners may take various steps to reduce the risk of genericide, including educating businesses and consumers on appropriate trademark use, avoiding use of their marks in a generic manner, and systematically and effectively enforcing their trademark rights. If a trademark is associated with a new invention, the trademark owner may also consider developing a generic term for the product to be used in descriptive contexts, to avoid inappropriate use of the "house" mark. Such a term is called a generic descriptor, and is frequently used immediately after the trademark to provide a description of the product or service. For example, "Kleenex tissues" ("facial tissues" being the generic descriptor) or "Velcro Brand fasteners" for Velcro brand name hook-and-loop fasteners.
Another common practice amongst trademark owners is to follow their trademark with the word brand to help define the word as a trademark. Johnson & Johnson changed the lyrics of their Band-Aid television commercial jingle from, "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" to "I am stuck on Band-Aid brand, 'cause Band-Aid's stuck on me." Google has gone to lengths to prevent this process, discouraging publications from using the term 'googling' in reference to web-searches. In spite of this, in 2006, google was defined in the Oxford English Dictionary[8] and the Merriam Webster Collegiate Dictionary[9] as a verb meaning "to use the Google search engine to obtain information on the Internet".
Where a trademark is used generically, a trademark owner may need to take special proactive measures to retain exclusive rights to the trademark. Xerox corporation was able to generally prevent the genericide of its core trademark[citation needed] through an extensive public relations campaign advising consumers to "photocopy" instead of "xerox" documents."
For ****'s Sake Steve grow up i don't want some wank Microsoft Search Engine... Google is the best... and for crying out loud no wonder Flash is wank because you won't support Adobe... and Flash-iPhone games would have been legendary
Actually, the difference between is that the left says "Search" and the right says "Google"
You sure?
http://en.wikipedia.org/wiki/Bing_(search_engine)
On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search.[7]
Yup, google actually wanted people to stop using the word google in this way a long time ago.
http://www.bigmouthmedia.com/live/articles/verb-wars-google-not-winning.asp/4329/
http://en.wikipedia.org/wiki/Google_(verb)
Perhaps this is Apple helping Google out.
Are you serious?!!?
Apple has an APP .... errr buyout for that...
Link1: http://gigaom.com/2008/05/21/placebase/
Link2: http://www.businessweek.com/technology/ByteOfTheApple/blog/archives/2009/10/apple_quietly_a.html
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_3 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7E18 Safari/528.16)
Apple recognizes the value in search staying simple. You type in what you want and the result should be what you want in the first few results. Google can only improve accuracy, but not really add a bunch of features without complicating it. Microsoft has had some time to play catchup. Google is a bit like a sitting duck in search. You don't even have to make a choice in the search bar. Just search.
Even maps is Apple's own layer on Google search. They could even replace that, if things get heated.
Apple recognizes the value in search staying simple. You type in what you want and the result should be what you want in the first few results. Google can only improve accuracy, but not really add a bunch of features without complicating it. Microsoft has had some time to play catchup. Google is a bit like a sitting duck in search. You don't even have to make a choice in the search bar. Just search.
Even maps is Apple's own layer on Google search. They could even replace that, if things get heated.
Wow, lots of discussion for a non-event! Google still appears all over the iPhone, including for search. Its been removed from one place where it didnt make total sense: a UI button that always does Search but doesnt always do Google. Seems like a reasonable (and trivial) UI tweak.
So Google is now found in the iPhone UI in 15 places instead of 16... earthshaking
So Google is now found in the iPhone UI in 15 places instead of 16... earthshaking