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What would have happened if the 10-year Anniversary was ALL-ABOUT "10-bit Color" Capture & Display ???

Ponder that SIGNIFICANTLY missed opportunity by Cook & Schiller.

"Wide Color" Videos are ALSO NO WHERE to be seen in the AAPL Ecosystem.

Rec. 2100 is just around the corner, yet NO WHERE to be seen in the AAPL Ecosystem, apparently.

Swap out the Rec 2020 color space for Display P3, & AAPL could have been there when ??? ... how about March of 2016 !

If AAPL had been run since March 2016 by those with a proper technical background OR understanding, then AAPL wouldn't be in the position the company is now in.

Simply put, Cook & Schiller get an F- for Product Planning !

Schiller keeps his job ONLY because he provides protection for a Failed CEO.

You honestly believe this would have made any kind of difference? Ha. 99% of phone buyers have no idea what a ‘bit’ even is. They don’t care about the difference between 8-bit and 10-bit and they’d fall asleep if you tried to explain it to them. Tech types really need to realize they are in a very very tiny minority.
 
Unfortunately, it was dishonesty. The metric that mattered for throttling was stable voltage. When volatage wasn’t stable, Apple considered the battery to be a problem and implemented throttling to prevent a poorer user experience.

However, when customers went to Apple stores with poor performance on their devices (e.g., poor battery life, slow system performance, etc.), they were refused battery replacements because the only metric that mattered was capacity. So, Apple told customers that their issues had nothing to do with the battery when in many cases, they had everything to do with the battery. In other words, Apple recognized a degraded battery for throttling purposes but did not recognize a degraded battery for actual replacement purposes.

This highlighted the dishonesty - Apple had one metric for degrading performance and another metric for replacing batteries. This discrepancy happened to work quite well in their favor - a new phone.
I don't view this as dishonesty because the alleged motive, that is to sell phones, would impale apple if really made public and proven. Therefore I believe it was more miscommunication and/or some amount of ineptness. Apple is not THAT stupid. YMMV regarding your opinion of this.
 
The days of the iPhone selling itself must be over since the iPhone X, because that phone sold itself. The crazy lines were about not being able to preorder with many of the changes ahrendts made.
Yes you’re probably correct. I stood inline myself for the X. I was right behind an Apple employee that works right at the store we were waiting on.

What I really meant to say is that people are no longer enthused with new iPhone releases.
 
Yes you’re probably correct. I stood inline myself for the X. I was right behind an Apple employee that works right at the store we were waiting on.

What I really meant to say is that people are no longer enthused with new iPhone releases.
You don’t think that people aren’t enthused about new iPhone releases? I watch the mobile sector and like to see what is being released even though I don’t go on a spending spree, especially for Apple.

What the masses think about iPhones, I dont know, but I know after all of this time I like to know what apple is doing.
 
You don’t think that people aren’t enthused about new iPhone releases? I watch the mobile sector and like to see what is being released even though I don’t go on a spending spree, especially for Apple.

What the masses think about iPhones, I dont know, but I know after all of this time I like to know what apple is doing.
Many will always want to know myself included. Wanting the know is not the same as being enthusiastic about it. I could’ve preordered the X but I chose to get inline the morning of, because I was enthused. I doubt I’ll ever do it again.

I wanted to add that I’ve never been spammed like this by Apple before.
 
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Many will always want to know myself included. Wanting the know is not the same as being enthusiastic about it. I could’ve preordered the X but I chose to get inline the morning of, because I was enthused. I doubt I’ll ever do it again.

I wanted to add that I’ve never been spammed like this by Apple before.
Enthused is not the same as a buying consumer either. We can try to compartmentalize a buying consumer with some adjective, but for me I don’t preorder or stand online. My last three phones (5s, 6s, and max) were all bought in November.
 
except that car dealerships aren't virtue signaling how good they are for the environment. "Think different!" became "consume more!"

i hear you on the environmental concerns, but this is irrelevant in this case. Apple’s recycles all their phones and event built their new macbook air from recycled metals. Also, when your phone breaks, unless it’s the screen or battery, apple replaces your entire device anyway so getting a new phone or getting a refurbished one has the same impact on the environment.

Also, echoing most people’ ssentiments, this isn’t news.
 
The first iPhone with a 64-bit processor (iPhone 5S) came out in 2013. If you have taken good care of a phone that old you are probably still getting decent functionality out of it if you have replaced the battery every couple of years. The phones after the 5S, beginning with the 6/6+, really have the same basic design all the way through the 8/8+, with the exception of losing the phone jack after the 6S/6S+. I would argue that any phone from the 5S on, if properly cared for - and if not saturated due to storage limitations - is worth keeping. Time will tell.

I have the iPhone 5S 64 GB, the last at home, and I checked my original battery at the Apple Store in December - still in the high 80's. I call the rest of my household power users - they are always staring into them; the all have SE or 6S. The NFC edge. Only one battery bulged - replaced to function. Lost one 5S to lightning port (error 20011,2002, etc.).

I can't see how Apple can disable the 5S or 6 without writing very highly specific code and face lawsuits - they are all 64-bit chips.
 
Apple’s recycles all their phones and event built their new macbook air from recycled metals.
thats for their benefit. its cheaper for them to recycle the materials then pay for new materials especially when tariffs get involved.

Also, when your phone breaks, unless it’s the screen or battery, Apple replaces your entire device anyway so getting a new phone or getting a refurbished one has the same impact on the environment.

this example shows how Anti-Environment Apple is, not the opposite.

rather than doing or allowing 3rd parties to do board level repairs they replace entire parts or entire devices.

what's better for the environment, letting a tech replace a 5¢ capacitor on a logicboard or replacing the whole logicboard.

same with the stories where 3rd party repair places getting there parts seized by customs because Apple lies and claims people are counterfeiting them even when they are not.
why because Apple would rather you buy a new device or pay them to "fix" it.

yet once again when Apple "fixes" them they are once again replacing the whole screen, whereas these seized "counterfeits" are legit apple screens that some 3rd party refurbished and resold because that's the only way to get some of these proprietary parts.

TLDR: Apple pays lip service to environmental causes but only worry about the bottom line and if they really cared about the environment they would be pushing right to repair rather than trying to block it.
 
Enthused is not the same as a buying consumer either. We can try to compartmentalize a buying consumer with some adjective, but for me I don’t preorder or stand online. My last three phones (5s, 6s, and max) were all bought in November.
I suspect that most people who buy iPhones are in your category these days. I would never pre-order or stand in line for a new product that is only on the cusp of being released. First, it's a hassle to stand in line, and second, I prefer to let the new product prove itself over at least a few months to see professional reviews as well as get an idea of customer reactions to the product a few months down the line. That has often proven to be a wise decision the last 5 or 6 years with Apple, though more with their laptops then their phones. I particularly follow forums like this one to get a feel for overall customer satisfaction. If professional reviewers find problems with a product, and that appears to be corroborated with customer experience, it has a more than significant affect on my decision to purchase. That has mostly been what as caused me to avoid the new Apple laptops, that, and overall design issues with lack of ports. My leaving the Apple phone lines (since the 6S/6S+) is solely due to their design decisions: dropping of the phone jack and huge price increases, largely to justify infrared security features to transplant touch id and force one into purchase of wireless headphones for sound.
 
Exactly what Apple did Not do, with even one year old iPhones, when it got caught with its pants down with the battery "gate". The blame is not on the technicians - such an order comes from above, maybe even from the head. Hence the mistrust voiced here.

How many here replaced an iPhone because the lightning port failed, and the motherboard was condemned?
I replaced a 6 because performance was throttling and it would shut down with 30% battery. At the time Apple was NOT telling customers the truth about battery issues.

I love my 7+ I replaced it with but I am still pizzed Apple knew the phone needed a new battery but didn’t inform customers that the OS was purposely slowing the phone down and shutdowns were due to faulty battery calibration due to battery voltage problems. A new battery would have been a cheaper option.
 
I replaced a 6 because performance was throttling and it would shut down with 30% battery. At the time Apple was NOT telling customers the truth about battery issues.

I love my 7+ I replaced it with but I am still pizzed Apple knew the phone needed a new battery but didn’t inform customers that the OS was purposely slowing the phone down and shutdowns were due to faulty battery calibration due to battery voltage problems. A new battery would have been a cheaper option.

See, you do exist, and Apple did act willfully!

How many hundreds of millions of you are there?

This is where one sues Apple! Not this: macrumors apple-sued-over-not-letting-customers-disable-two-factor-authentication-after-two-weeks
 
I know a few people who work at an Apple store who haven't upgraded from their 7's or 8's due to the prices and little difference in performance. They also mention there are other staff members who use Samsung phones. These people get staff discount and still don't want the very latest Apple have to offer in the iphone space.

I think Apple need to start innovating with technology and rethink pricing if they want to keep capture the upcoming youth and tech heads. Otherwise their market is going to be middle aged and retired - middle class users, the kind of people I see buying up all them ipad pros whenever I'm instore.

Also the "refurbished" market seems to be really strong right now, at least in the UK. Them high (too damn high) prices for new is pushing people into this market.
 
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it's cute that you think Apple is willing to give you any trade in value for a broken screen iphone....

Actually in store, Apple does give you trade-in credit for a damaged screen iPhone. or you can repair it then trade it in for more money if the math works in your favor.

They also give you FULL trade-in value on iPhone 7 models that have the no service error, or failed audio systems
 
300vs 800 to 1000, pls. Explain the upgrade advantage in detail

For simplicity’s sake, let’s compare the pros vs cons of someone who opted to hold on to his iPhone 6 for 4 years vs someone who upgraded to the iPhone 7 or 8.

For one, he is not going to pay the full price for the upgrade, given he can trade in his older iphone to offset part of the price of the newer phone. And the longer you decide to hold on to your existing phone, the lower its resale value will be when you do finally device to trade it in.

Second, there is an opportunity cost in terms of missing functionality should you decide to stick with an older device. Now, the value of this will vary depending on how heavily you use your phone. Some might be fine holding on to an older iphone if they just use the basic features like texting and web browsing. For others, it could mean an extra year or two of having to put up with a worse experience due to lesser ram, a slower processor, or simply missing out on features such as Group FaceTime or wireless charging.

So the value of this ultimately depends on how much you value your time and the user experience.

Third, you know that there will come a time when your existing iphone will stop being supported anyways. You might be feeling pretty optimistic about your iPhone 6 after replacing the battery and upgrading to iOS 12. Upfront, spending $300 to replace the screen might seem like a better deal than $1000 on a new iPhone. But say iOS 13 drops support for the iPhone 5s and 6. You may end up deciding to finally upgrade anyways. Was that year of paying just so you could continue using your current older iphone for an added year vs simply switching to a newer, faster phone. Not to mention that whatever trade-in value you got for your device likely wouldn’t have covered the cost of repairs anyways.

So opting not to upgrade your device entails real costs, although the impact will vary from user to user.
 
Apple pushing out of warranty to upgrade is not quite the same as car salesman trying to sell someone a car at the dealership when the customers are there for service.
The equivalent case shall be the automaker pushed updates to the vehicle and reduces its performance in order to keep it running, then advises the salesman to push selling a new car.
 
Oh no! Apple tries to sell iPhones. I guess this writer has never stepped into a car dealership or ordinary mall retail store.
Not the same thing dude.

This would be like going to get the service center of the dealership for a fix to your car (I don't know what's typical... I'm on short term leases) and the mechanic comes out and suggests you just buy a new car.
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Actually in store, Apple does give you trade-in credit for a damaged screen iPhone. or you can repair it then trade it in for more money if the math works in your favor.

They also give you FULL trade-in value on iPhone 7 models that have the no service error, or failed audio systems
What does FULL trade-om value of an iPhone 7 equal? Like $250?
 
Nope a companies purpose is to make profit. Not max profit, just profit , that’s the definition of an company.

Newsflash: You profit by selling things. I know that’s a hard concept to grasp, but... that’s how it works.
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Not the same thing dude.

This would be like going to get the service center of the dealership for a fix to your car (I don't know what's typical... I'm on short term leases) and the mechanic comes out and suggests you just buy a new car.

Actually, the individuals who work the Genius Bar aren’t typically the same individuals who perform repairs on hardware. Yeah, some are, but not most. So with that in mind, throwing in a task of “trying to upsell a user whose phone is out of warranty” is on par with having a salesperson do the same thing. The “service center employees” of your metaphor don’t typically interact with customers.
 
The company tries to be environmentally friendly unless it cost actually money. In that case they obviously don’t care about our planet anymore. More e-waste is coming
 
They were promoting trade-ins. That way the stuff is recycled.
Reduce, reuse, recycle. The first step towards recycling is reducing, not trade your iPhone in .
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You're probably in that group that also says this:

"What Apple isn't selling new phones to people every 12 months? Oh no they're failing, no one wants Apple products anymore."
I don’t work for Apple nor do I own Apple stock so I don’t care how much or how little they sell.
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They don't ignore the negative effects of mining raw materials. They encourage you to return your iPhone to an Apple store to be recycled, and are aiming for a closed-loop supply chain.
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Seeing as you used to use a Windows Phone and appear to be all-in on the Microsoft ecosystem, I don't think Apple products are targeted at you. Also, you wanting a product is evidently not a sign of its success, quality, or mass appeal.
Again, the first step towards recycling is reduce. Reduce, reuse, recycle.
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Really stretched your brain on that one, bet it hurts. iPhone cycle recently went from three-years to four years, not every year. if you are having problems outside of warranty, repair or replace is always a choice, customer's choice, emphasis on choice. Apple is a leading firm in not mining new materials and emphasizes recycling/reuse (don't they have that cute disassembly robot?). Other firms also adopting apple's stricter guidelines and low use of toxics would be a better bang for your crusade
Do you work for Apple or own Apple stock? Why do you feel the need to try and insult the intelligence and personally attack those those who disagree with you?

Also, convenient if you to leave out the first step of recycling, which is reduce. Sure the average iPhone cycle might have increased but we all know Apple wishes it was 12 months. Their iPhone upgrade program is prime proof of that.
 
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i hear you on the environmental concerns, but this is irrelevant in this case. Apple’s recycles all their phones and event built their new macbook air from recycled metals. Also, when your phone breaks, unless it’s the screen or battery, apple replaces your entire device anyway so getting a new phone or getting a refurbished one has the same impact on the environment.

Also, echoing most people’ ssentiments, this isn’t news.

there is an extra parameter that is often forgotten in the total environmental impact equation: the impact that the job performed to earn the money to buy the phone. This will vary from job to job - but a well paying job in, say the oil and gas industry or a delivery driver with a normal car, or a clerk at an apple store. By reducing the frequency of upgrades/trade-ups: less need for earning more money in the modern rat-race: more sustainable (because almost all jobs eventually have an environmental burden associated with them). Welcome constructive criticism to my thought process there.
 
[doublepost=1549667646][/doublepost]It would be irresponsible for them not to do this. This is standard business practice. Nothing shady about it. Your device is broke, expensive to repair, might as well buy a new one. How is this worthy of an article?

It’s shady when your device died through no fault of your own and due a manufacturing issue that they did recognise for a three month window before bringing out the big broom.

Apple may have sacked John Browett long ago, but Apple’s retail stores feel more like Dixon’s these days thanks to his short tenure.

Still, they got me to upgrade so they won.
 
....
If AAPL had been run since March 2016 by those with a proper technical background OR understanding, then AAPL wouldn't be in the position the company is now in...
what position is the company in, after the second best quarter on record? They actually have to advertise and ask people if they are ready to upgrade?
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I know this, but to a person that does not understand how it works... their first thought is it’s in the cloud like everything else
Like the fingerprints?
 
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