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macrumors bot
Original poster
Apr 12, 2001
54,622
16,779



iphone_5c_store_hero-250x280.jpg
Apple is reportedly cutting iPhone 5c production in half from 300,000 units to 150,000 units per day, according to claims by C Technology [Google Translate], which leaked a number of photos of the iPhone 5s and iPhone 5c ahead of their launches last month. As highlighted by Unwired View, gray market pricing for iPhone 5c units has also been falling as availability has remained solid.
The official price of iPhone 5c in China is 4448 Yuan ($726). But there is a thriving grey market over there, with iPhones bought in the U.S, Europe and Hong-Kong, illegally smuggled into the country. With real people taking real risks with their real money, this market is very sensitive to the real demand for any gadget, and very quick to adjust prices accordingly.

Care to guess the current price of unofficial iPhone 5c in China? 3000 to 3300 Yuan ($489-539), according to checks done multiple by local tech sites, and a quick review of offers on China's main online marketplace - Taobao. That's a drop of 30% below the official price. And, according to some sources, you can now sometimes find iPhone 5c as cheaply as 2600 Yuan.
The iPhone 5c has been available in much greater supplies than the iPhone 5s, which continues to be difficult to find and for which gray market prices in China remain high. There has, however, been some dispute about how much of the plentiful iPhone 5c supplies might be due to weak demand and how much is a result of Apple simply having been able to ramp up production sufficiently to meet early demand.

While a decrease in iPhone 5c production would be a signal that Apple has plentiful supplies in its distribution channels, it is not necessarily an indication that the company significantly overestimated demand for the device, which retails for just $100 less than than the iPhone 5s. Apple no doubt ramped up production leading up to the iPhone 5c launch in order to meet pre-order and launch-day demand while also shipping a significant number of units into its distribution channels to stock retail locations for sales in the following weeks. Apple was unable to make a similar production ramp for the iPhone 5s, reportedly due to fingerprint sensor shortages, leading to very tight supplies that continue to be an issue three weeks after launch.

Apple will certainly be adjusting its iPhone 5c production orders to meet customer demand as it did by immediately boosting gold iPhone 5s production, but it is unclear whether the currently alleged iPhone 5c production changes have been part of Apple's strategy all along or if they are a response to weaker than expected demand.

Article Link: Apple Reportedly Cutting iPhone 5c Production as Chinese Gray Market Prices Drop
 

Jimrod

macrumors 65816
Jun 24, 2010
1,199
659
Make a black one and double your sales by targeting guys as well as teen girls...
 

WardC

macrumors 68030
Oct 17, 2007
2,726
213
Fort Worth, TX
Is "gray market" just really a euphemistic term for "black market"??

AKA Apple "UN"authorized Retailers!
 
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kas23

macrumors 603
Oct 28, 2007
5,628
288
This has been a rare failure by Apple. I can't see why they didn't see this coming. They need to come off their high horse.
 

cptdavep

macrumors newbie
Dec 15, 2008
11
0
I don't know who in their right mind would by a 5C when it's only $100 cheaper than a 5S. Given the difference in performance/features the 5C is really poor value.
 

ashmorel

macrumors member
Jun 12, 2012
31
0
Hong Kong
Where is that guy now who said I didn't know what I was talking about with regards to the Chinese market for the 5C.........
 

mdridwan

macrumors newbie
Oct 2, 2013
12
0
I don't get why anyone would buy this cheap-looking expensive phone when the 5s is just $100 more. Seriously, if you can afford 5c then you can afford the 5s. 5s is sooo much better.
 

neoelectronaut

macrumors 68040
Dec 3, 2003
3,351
2,008
New Orleans, LA
The troll responses in this thread are going to reach ridiculous levels.:rolleyes:

I don't get why anyone would buy this cheap-looking expensive phone when the 5s is just $100 more. Seriously, if you can afford 5c then you can afford the 5s. 5s is sooo much better.

I'll field this one.

1) I enjoy the colored back of the phone. It brings a splash of color to a line of products that has been dull for so long.

2) The rounded polycarbonate back of the phone is more pleasant to look at and hold as compared to the cold, industrial looking and feeling 5s.

3) I saved $100 by going with the 5c. That money allowed me to purchase Applecare+ for my phone.

4) I'm not the shallow sort of individual that cares what other people think about the phone I use. I mean, really? Grow up, people. If you think my phone is "cheap-looking" I don't really care. Whatever makes you feel superior, man.
 

TXCherokee

macrumors 6502
Aug 24, 2012
338
180
Still selling a ton....

So cutting back to 150,000 per day is only 4.5 million per month. At $550 each that means revenue per quarter on this one item is only about $7.4 billion.

Yeah, that sucks. :rolleyes:
 

bacaramac

macrumors 65816
Dec 29, 2007
1,420
83
I don't know who in their right mind would by a 5C when it's only $100 cheaper than a 5S. Given the difference in performance/features the 5C is really poor value.

What are you talking about. Aside from the switch to plastic, it's the same thing as the 5. I actually think plastic was the right approach, it feels really nice in the hand and to me is better at hiding damage as compared to the 5/5s. I love my 5s, but my girl wants to get rid of her 5 for a 5c.
 

Nightarchaon

macrumors 65816
Sep 1, 2010
1,393
29
Proof that people don't want a still way to expensive "Cheap" iPhone,

they want a cheap-'ER' iPhone period !.

Apple should have just released the 5s, but cut the price by $150-$200, more phones in people hands, more profits via the extras and iTunes store app purchases.

The "c" is still to expensive to be considered a "Cheap" phone, and its not that big a jump to a "s".

Now, had apple got the "c" out there at the $350 mark "off the shelf" sim free, or free with a 12 month contract... i could have seen myself picking up a "c" as a refresh if the price was around that $350 sim free, so when my contract renews i get the 6 for free, but in the meantime i get a new phone for the year.
 

tomhut

macrumors member
Sep 7, 2004
79
5
London
This has been a rare failure by Apple. I can't see why they didn't see this coming. They need to come off their high horse.

Failure? Firstly this is just a rumour. Secondly if it is true they are still producing just under 5 million 5c's a month. We also have no idea about the production ramp, this could well have been part of the plan all along.
 

QCassidy352

macrumors G4
Mar 20, 2003
11,764
5,367
Bay Area
I don't know who in their right mind would by a 5C when it's only $100 cheaper than a 5S. Given the difference in performance/features the 5C is really poor value.

The 4s continued to sell very well last year after the 5 was released. The 4 sold well after the 4s. Reasonable to think the 5c, a new model with some slight improvements over the 5, would sell well at the "previous-year's-model" price point.
 

TXCherokee

macrumors 6502
Aug 24, 2012
338
180
I don't know who in their right mind would by a 5C when it's only $100 cheaper than a 5S. Given the difference in performance/features the 5C is really poor value.

Well actually.....https://www.macrumors.com/2013/10/0...icing-to-45-on-contract-through-the-holidays/

And for those on contract, $155 can be a lot of money.

And remember, some people out there are buying more than one at a time for family, and/or they are upgrading from a IP4.

So the IP5c is a huge improvement and a much less expensive option.
 

neoelectronaut

macrumors 68040
Dec 3, 2003
3,351
2,008
New Orleans, LA
Proof that people don't want a still way to expensive "Cheap" iPhone,

they want a cheap-'ER' iPhone period !.

...

The "c" is still to expensive to be considered a "Cheap" phone, and its not that big a jump to a "s".

...



I'm confused why so many responses in this thread keep referring to the iPhone 5c as a "cheap" phone. Apple has never said anything of the kind, nor have they marketed that way. Where are you guys getting this from?
 

posthaste

macrumors newbie
Jan 10, 2008
9
0
So is this gray market smuggling the reason I still haven't received my unlocked iPhone 5S (gold, 64GB, factory unlocked)?

Because the chinese hordes are scooping them all up and flying back to China to sell at a profit?

I ordered back on Sept. 22 from the Apple Store, and, at this rate, I don't expect to receive it until November.

Next year I'll fly to Hong Kong to purchase my next phone.
 

Rogifan

macrumors Core
Nov 14, 2011
22,833
28,903
Apple hasn't even announced its quarterly results and people are already declaring it a failure based on rumors from the Far East. Because those rumors are always so accurate. :rolleyes:

Btw, what ever happened with that front page WSJ report at the beginning of the year that Apple was cutting iPhone 5 production by some ridiculous percent. This stuff gets reported all the time yet never gets fact checked because its impossible to do so.
 

TXCherokee

macrumors 6502
Aug 24, 2012
338
180
I'm confused why so many responses in this thread keep referring to the iPhone 5c as a "cheap" phone. Apple has never said anything of the kind, nor have they marketed that way. Where are you guys getting this from?

Their own misguided expectations.
 
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