From what I've heard in China...
Yes, parallel imports have always been a problem with mules hauling not just iPhones, but everything from baby powder to toilet paper, into China from HK and the US.
What I've heard in the case of the 5c, however, is the way that purchase contracts have been setup. Due to the lower than expected demand, vendors in China are forced to buy 5c's along with 5s's. For example - a vendor wants to buy eight 5s's, but he also has to buy two 5c's in accordance to the agreement. Because 5s demand is so high, all vendors want to carry them but they become locked in to all these 5c's. So to unload them, vendors sell at a lower price which still keep them profitable given the 5s margins.
I don't think Apple saw this coming. It highlights the fact that even though Apple says China is a very important market, Apple still has much to learn.
Yes, parallel imports have always been a problem with mules hauling not just iPhones, but everything from baby powder to toilet paper, into China from HK and the US.
What I've heard in the case of the 5c, however, is the way that purchase contracts have been setup. Due to the lower than expected demand, vendors in China are forced to buy 5c's along with 5s's. For example - a vendor wants to buy eight 5s's, but he also has to buy two 5c's in accordance to the agreement. Because 5s demand is so high, all vendors want to carry them but they become locked in to all these 5c's. So to unload them, vendors sell at a lower price which still keep them profitable given the 5s margins.
I don't think Apple saw this coming. It highlights the fact that even though Apple says China is a very important market, Apple still has much to learn.