Most people know that the 5c is not a new phone (apart from little improvements), it is just a repacked iPhone5. I don't think anyone expected it to outsell the 5s or create the same hype. Apple also never called it a budget phone, that was pure speculation by the media. It will be more profitable for Apple as there will be fewer people swapping it every other day because of a little scuff. It is good to see Apple experimenting with different ideas and materials.