Bigger isn't always better. At this rate, throw a Qualcomm chip into an iPad Mini and call it a day.
While the iPhone has had impressive hardware improvements, it's stretching out developed tech by creating more variations of the same product.
I believe Jobs' biggest contribution to Apple wasn't the iPod or the iMac or the iPhone, it was Jobs' business model. By cutting production of lackluster products, Apple was able to focus on quality, not quantity. In fact, Steve Jobs' "Four Quadrants" in 1997 is so well regarded, among the first search results is a Harvard Business School article from 2012 by Walter Isaacson, "
The Real Leadership Lessons of Steve Jobs"
It's rather ironic that Apple cut their successful and stellar desktop products such as their three CCFL LCD Cinema Displays to 1 iMac LED LCD panel, "thinned" and lightened a desktop system by removing technology many still require and adding back mobile parts for some models, and left their most expensive power system sit untouched for over three years. Yet, we have last years iPhone 5 in new colorful poly shells, a $499 "iPad Air" next to a 2011 $399 iPad 2, with more sizes on the horizon.
Arguably, Apple needs the new Mac Pro to be a success or it may cut it after all. Further iOS device fragmentation while taking focus off proper and timely desktop systems has some weary without Steve Jobs, Apple may get lost in iOS "Candy Land".
I remember when Apple used to have a 3-tier system as well. It's a shame they cut it down to two in the interest of "focus". I feel that there is really no reason for them
not to go back to it; they're products are focused enough. The issue now is scaling. A three tier approach like they used to have provides a broader spectrum of products that target more customers.
To me, it seems like they're doing it backwards: at the height of their popularity (and financial success), they're
still cutting down. Back in the day this would make sense, as Apple was still building momentum.
But I feel this is the time to
expand, not by providing new/different/wildly-left-field products, but to extend the choices of current products by scaling them up (iPhone +, MBP17) and down (21" TB display). They are
ceding these categories now, because it's clear there is a market for them, and Apple is wildly popular now-much more so than ever before.
I would love for them to have the following lineup:
-iPhone mini (3.5"), iPhone (4"), iPhone + (5")--kill the pointless 5c type
-iPad mini, iPad Air, iPad Pro (13")
-11" MBA, 13" MBA, 15" MBA (would be nice with the hi-res screen on the defunct CMBP, but even the standard screen would work)
-13" MBPr, 15" MBPr, 17" MBPr,
-21" TB Display, 27" TB Display, 30+" TB Display (4K?)
-21" iMac, 27" iMac, 30+" iMac(4K?)
-good, better, best Mac Pro (start with 1 graphics card model vs 2)
As they've said before, if you are to cannibalize sales, it's best to cannibalize from yourself than to cede to the other guys..