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Uh, no. Any for-profit business, especially public ones, have to cut costs wherever possible to maximize profits. That’s a fact.

iPhones already have great cameras. In fact, I don’t know a single person who wishes they were better. Besides, anyone serious about photography uses a real camera, not a cellphone.

As I mentioned, if anything, Apple should invest in creating their own improved displays.

I'm one of the iPhone photographers who would love to see more dynamic range and less noise. And I'm a serious photographer with a strong portfolio who uses an iPhone, along with my Canon, Sony, Fuji, and Arca Swiss 4x5 cameras. Ditto with around a hundred or so other photographer friends in the San Francisco Bay Area. Are you a serious photographer? Have any work to show?

"Uh, no. Any for-profit business, especially public ones, have to cut costs wherever possible to maximize profits. That’s a fact."

Uh, no... it's more about giving photographers who use iPhones a much better camera. That Apple will save some money on the sensor goes along for the ride.
 
Wonder if this is why the main image sensor has stayed the same since the 14 Pro, and there's no indication the 17 Pro will change that -_-
 
This forum can take any news about Apple at all, and spin it into a negative. I’m just waiting for the reason this is a sign of Apple’s impending demise…

This is some news I will follow with interest. A camera with more dynamic range would be fantastic! I’ll be interested to see how it develops, and whether it makes it into future iPhones.
 
Uh, no. Any for-profit business, especially public ones, have to cut costs wherever possible to maximize profits. That’s a fact.
Somewhat true but
1. how does that prove that’s Apple’s motivation in this case, much less their only motivation as you implied?
2. if all companies do it, then why would you call out/criticize Apple (or any one company)?
 
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This forum can take any news about Apple at all, and spin it into a negative. I’m just waiting for the reason this is a sign of Apple’s impending demise…

This is some news I will follow with interest. A camera with more dynamic range would be fantastic! I’ll be interested to see how it develops, and whether it makes it into future iPhones.

Yes on the above.

Apple manufactures and sells around 600,000 iPhones per day (on the average) every day of the year.

I would *guess* perhaps at least 5% to 10% more iPhones would be sold per day to people who take mobile phone photography seriously, and would be delighted with greater dynamic range and much less noise. And as a result would either upgrade earlier, or, switch from a competitor phone, to get that greatly improved image quality. *If* true, that would be an extra 30,000 to 60,000 additional iPhones sold per day, or an extra 11 to 22 million iPhones per year.

Clearly the above is pure speculation. OTOH, I could see that happening.
 
Somewhat true but
1. how does that prove that’s Apple’s motivation in this case, much less their only motivation as you implied?
2. if all companies do it, then why would you call out/criticize Apple (or any one company)?
1. They may indeed have motivations to increase the quality of the cameras. But, not if it costs them more. If it does, we will be charged more.
2. This is an Apple forum. But, I’d happily call out any company.
 
1. They may indeed have motivations to increase the quality of the cameras. But, not if it costs them more. If it does, we will be charged more.
2. This is an Apple forum. But, I’d happily call out any company.

Should cost less (outside of one-time R&D costs, which is an overhead expense).
 
Hmm people be assuming it's an iPhone feature.

Seems to me the place this matters most is for the passthrough cameras in Apple Vision products.

Since it's a new technology, Apple tends to start off in smaller product markets to ramp up manufacturing and supply chains. So I could see this being a first in an Apple vision Product and then later making it to iPhone.
Insightful, my friend.
 
1. They may indeed have motivations to increase the quality of the cameras. But, not if it costs them more. If it does, we will be charged more.
2. This is an Apple forum. But, I’d happily call out any company.
1. I’d probably agree
2. That’s not what I mean. If all companies try to save money and make money, which everybody knows, then what is the point of calling it out for any one company? The statement “company X (Apple in this case) wants to spend less money and make more money” doesn’t serve any purpose. It’s like saying “this water is wet”.
 
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iPhones already have great cameras. In fact, I don’t know a single person who wishes they were better. Besides, anyone serious about photography uses a real camera, not a cellphone.

I use a real camera. I also use an iPhone. Depends on the situation.

I think a more accurate quote would be “Anyone serious about photo or video wouldn’t use a Samsung or Pixel”.


Launch their own camera and go up against the likes of Canon and Nikon.

Would love to see a serious attempt at it

I don’t think Apple will do this. I just don’t see Apple making a camera and then a bunch of lenses to go with it.
 
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Apple is moving forward with plans to bring a new type of image sensor with dynamic range levels approaching that of the human eye to future iPhones, according to a Weibo leaker.

iphone-16-pro-rear-cameras.jpg

Last month, Apple filed a patent titled "Image Sensor With Stacked Pixels Having High Dynamic Range And Low Noise." It described an advanced sensor architecture that combines stacked silicon, multiple levels of light capture, and on-chip noise suppression mechanisms to reach up to 20 stops of dynamic range.

For comparison, the dynamic range of the human eye is estimated to be around 20 to 30 stops, depending on how the pupil adjusts and how light is processed over time. Most smartphone cameras today capture between 10 and 13 stops. If Apple's proposed sensor reaches its potential, it would not only surpass current iPhones but also outperform many professional cinema cameras, such as the ARRI ALEXA 35.

The patent outlined a stacked sensor design made up of two layers. The top layer, called the sensor die, contains the parts that capture light. The layer underneath, the logic die, handles processing, including noise reduction and exposure control.

One of the most important parts of the sensor design is a system called a Lateral Overflow Integration Capacitor (LOFIC). This allows each pixel in the sensor to store different amounts of light depending on how bright the scene is, all in the same image. With this, the sensor can handle extremely wide lighting differences, such as a person standing in front of a bright window, without losing detail in the shadows or highlights.

Another part of the design focuses on reducing image noise and grain. Each pixel has its own built-in memory circuit that measures and cancels out heat-related electronic noise in real time. This is done on the chip itself, before the image is saved or edited by software.

According to the Weibo leaker known as "Fixed Focus Digital," the project is more than merely a patent filing at Apple. The company has reportedly already developed the sensor and could now be testing it in developmental hardware, suggesting that there are plans to bring it to a consumer device in the future.

Currently, Apple uses sensors made by Sony across the iPhone lineup. Those sensors also use a two-layer design, but Apple's proposed version includes several original features and takes up less space. Crucially, Apple transitioning to its own sensors would give it complete control over the image pipeline and follow similar moves away from using hardware from companies like Intel and Qualcomm in favor of its own custom technology.

Article Link: Apple Reportedly Developing Its Own Custom Image Sensor for iPhone
If they can manage to do this, they would be the main supplier of sensors to all camera companies since no camera company has a sensor like this.
 
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Have Apple’s competitors never delayed or cancelled announced products? Do you follow them as closely as you do Apple?

And what announced product has Apple cancelled besides AirPower?
I’m sure Apple competitors occasionally do the same thing, and nobody ever took some of their patent filing notes yet materialised in an actual product that can be bought and tested as a proof of their ability to innovate.
patents don’t prove anything. They don’t do it for Apple and they don’t do it for others. The main difference is that the other companies in the last few years have actually released innovative products, while Apple has just re-released the same products with just minor tweaks (the most memorable changes in the last couple of iPhone iterations where changing the mute switch with a button and after some time the addition of another button. Such innovation 🤣).
 
They should be making their own displays. You know, the part that really matters?

Apple spent ~8 years working with a small facility (in SEA iirc) to develop a microLED (not mini) production pipeline. It's not well reported on, was mostly a secret. It was shut down a year or two ago as the yields weren't good enough even for something small like the Apple Watch screen, and it was too expensive.

I'm hoping they re-start that project; there's been a few breakthroughs recently that might solve it.

Refs:
 
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From the original article:
"Currently, Apple uses sensors made by Sony across the iPhone lineup. Those sensors also use a two-layer design, but Apple's proposed version includes several original features and takes up less space."

hmmm...

Wondering if Apple's sensor tech could evenutally find its way "back" into the larger sensors used in digital cameras...?
 
From the original article:
"Currently, Apple uses sensors made by Sony across the iPhone lineup. Those sensors also use a two-layer design, but Apple's proposed version includes several original features and takes up less space."

hmmm...

Wondering if Apple's sensor tech could evenutally find its way "back" into the larger sensors used in digital cameras...?

I would think so. I don't think Apple would want to get in the image sensor business supplying sensors to digital camera manufacturers.

But I suspect their patent is strong enough where they could license the tech to companies that make image sensors (with Apple collecting royalties). Maybe even Sony.
 
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I use a real camera. I also use an iPhone. Depends on the situation.

I think a more accurate quote would be “Anyone serious about photo or video wouldn’t use a Samsung or Pixel”.




I don’t think Apple will do this. I just don’t see Apple making a camera and then a bunch of lenses to go with it.
No I doubt they will - would love the added competition but Tim wants us wearing headsets in our houses not wandering outside with a camera!
 
From the original article:
"Currently, Apple uses sensors made by Sony across the iPhone lineup. Those sensors also use a two-layer design, but Apple's proposed version includes several original features and takes up less space."

hmmm...

Wondering if Apple's sensor tech could evenutally find its way "back" into the larger sensors used in digital cameras...?

I would think so. I don't think Apple would want to get in the image sensor business supplying sensors to digital camera manufacturers.

But I suspect their patent is strong enough where they could license the tech to companies that make image sensors (with Apple collecting royalties). Maybe even Sony.
You don't think Sony is working on sensors with high dynamic range?

Sony LYT-828 has 17 stop dynamic range

Sony ISX038 has 21 stops dynamic range
 
You don't think Sony is working on sensors with high dynamic range?

Sony LYT-828 has 17 stop dynamic range

Sony ISX038 has 21 stops dynamic range

That's why I said: "Maybe even Sony."

There's more to it than just dynamic range.
 
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