Apple Reportedly Moving Ahead With Ads in Maps App

[MacRumors]

Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.

In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.

The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.

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Article Link: Apple Reportedly Moving Ahead With Ads in Maps App

 

[mihighil]

Paying premium prices and still getting ads, amazing!

 

[DMG35]

Clearly there is never enough money for Apple. They are moving more and more to the Google model every year.

 

[1Peace]

And services will gain another revenue bump.

 

[dumastudetto]

Paying premium prices and still getting ads, amazing!

Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.

 

[locoboi187]

Literal Steve Jobs rolling right now

 

[appledos]

Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.

 

[AlexESP]

If that’s the case, I’m reportedly moving away from Apple Maps.

 

[serpico007]

If the ads become annoying, I'll switch to an open source map service. There are a few out there that are good enough.

 

[Ceecephous]

I've deleted this app years ago. I doubt they managed to get ahead of GMaps/Waze here in EU.

 

[froot1988]

steve said in one of the keynotes that apple builds products and software they use themselves and they dont like ads "so lets dont have ads".

 

[aries81]

"This search result is brought to you by..."

 

[Selena Agna]

Tim "The Living Spreadsheet" Apple and his Service Revenue Band with their newest hit ...

 

[DMG35]

Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.

When they start innovating again let me know.

 

[mainemini]

******tification Why Everything Suddenly Got Worse and What to Do About It Cory Doctorow (Author)

 

[spillled typos]

all the better reason to stay on 18 forever

 

[themachugger]

It's maddening to type the actual name of the App or company that you specifically want only to have to scroll down and hope the one you need is obvious. If Maps does this crap, I'll find an alternative.

 

[lanomds1]

Poor apple, they have so little money already….

 

[boswald]

This is sad. I really hope they reconsider.

 

[scrapesleon]

they just the same as every other company wait till they start putting ads in Apple Music and Apple TV

 

[WaltCD]

Paying premium prices and still getting ads, amazing!

I'm pretty sure the number of people who use Apple Maps versus Google Maps or even Waze is very low.


And what premium? iPhones cost the same as similar Samsung phones.

 

[iMac The Knife]

I'm getting Ad'ed out. I honestly don't understand how these ads make money. Whenever I see any sort of pop-up ad or an ad anywhere where I don't want to see one (which is almost everywhere), I just get pissed at the company the ad is for. I don't buy anything from these types of ads. Do people really see adds in apps and actually buy whatever they are peddling? If so, that is sad. Don't do that, and we will eventually see less of them.

 

[citysnaps]

OMG… planet Earth just tilted an extra 40 degrees in response. Run for the hills, tsunamis are coming!

 

[Sheepish-Lord]

Apple Maps has to be careful with their ad implementation since they don't have a leg up on anything after that. Their Yelp integration is awful/outdated and Google has vastly more data at their fingertips. Additionally, for car integration Google Maps now shows up in my HUD on the new iOS 26 where it use to only be Apple. If Apple includes ads then I'm left wondering why I don't switch to Google which is literally better at everything else including public transit.

Maybe sharing ETA with people???

 

[Apple Mac Daz]

Google Maps or Waze then