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Apple Reportedly Plans to Cut Price of iPhone XR in Japan Due to Poor Sales and Restart iPhone X Production

I'm an Apple enthusiast and I can say this does not surprise me at all. I've had the iPhone X and now the iPhone XS Max. Both are very good phones, but would I do it again? NO! We have to stop the Apple mantra, "In the Apple ecosystem." I've used that excuse, but it's ONLY an overpriced SMARTPHONE! There are too many competitors offering lower prices. Ya, there may be some imperfections with Android products, but to what extent are we willing to pay? We are to blame as consumers. We want form over function (i.e. a two-sided glass mobile phone) and then we have to buy a case to protect it from a drop?!? I wonder if the iCar will be made of glass? Not complaining or ranting. I love Apple products, but there are other options and I think people know this.
 
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I suspect this is what Apple might and can do for its fall 2019 lineup:

- Drop the XR and replace it with the iPhone X back in production at $650 and 128 GBs. This will get many users wanting the new technology and better screen at a better price point. You can still have an up sell with what will be an A13 iPhone at $999 price point.

- Drop the iPhone 7 completely and replace it with the iPhone 8 at $450, $550 for the Plus, both standard with 128 GBs.

- Drop the price of the 2019 flag ship iPhone A13 successor to 850, with the maxed out configuration going up to $1,100. That means, an iPhone 11 Plus with 512 GBs of RAM for 1100 dollars. Absorb some of the cost. It’s better you have users buying them thaN end up with stock no one wants to buy.

- Up iCloud free storage to 15 GBs standard.

- Have a significant trade in program. Have an iPhone 6s or 7 or even 8, get up to $300 off the new phone.
 
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It all comes to one point: VALUE FOR MONEY

it’s been too long Apple doesn’t offer this to it’s customers anymore.
 
HJM.NL said:
They’re both correct. Apple overplayed it’s hand by increasing their prices and the cheapest XR is too expensive in comparison the competition has to offer. To be fair, name one product from Apple you think is fairly priced :rolleyes:
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I didn't mean anything contrary to what you're saying.
I am in agreement.
 
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HJM.NL said:
They’re both correct. Apple overplayed it’s hand by increasing their prices and the cheapest XR is too expensive in comparison the competition has to offer. To be fair, name one product from Apple you think is fairly priced :rolleyes:
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Can it be that I am slowly considering my iPhone X to be overpriced ?
 
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TComm said:
Apple is making products for the 1%.
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So, over 1 billion people is 1% of 7 billion? That must be American math. The word is actually mathematics though, commonly abbreviated to maths. There is no such thing as math.
I too though are incensed at the rapid acceleration of pricing of Apple products and reduction in post purchase upgrade options, but when the options are android and windows, I guess they have the market cornered in security and usability.
 
tromboneaholic said:
For example, my dad is happily using his five-year-old iPhone running the current version of iOS 12.
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Be a good son and upgrade his phone to something with at least 2GB DRAM or more like the 6s or se because 1GB is a laggy horrible app reload experience.
 
ikramerica said:
I’ve recommended iPhone 8 to people who ask me what to buy. And my wife and I put in the $29 battery upgrade to make our phones like new.

I don’t want Face ID, ever. So probably my last iPhone.
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Honestly the $29.00 battery upgrade really screw apple over....That little 14 years old did a number on :apple:....IF it wasnt for him, I expect alot more people wouldve upgrade from their 6 and 6 plus.
 
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Mr. Dee said:
- Drop the XR and replace it with the iPhone X back in production at $650 and 128 GBs. This will get many users wanting the new technology and better screen at a better price point. You can still have an up sell with what will be an A13 iPhone at $999 price point.
Click to expand...

Drop $350 in one calendar year? I want whatever you’re smoking lol.

The only way Apple is going to return back to the magical $650 price point is if they release a smaller form factor XR next year, which I’m all for. If they do that, I’ll replace my current XR in a heartbeat!
 
Falhófnir said:
It will be interesting to see, and of course with the numbers no longer being confirmed, speculation will be very intense.

Having said that, what we do know is iPhone volumes have been flat for years, it probably wouldn't take too much to nudge them into reverse...


A more immediately pertinent question than might first be imagined - can we seriously expect iPhones starting at $1,200 if there's even a whisper of sub-par sales at $1,000? I don't see any remaining scope for further price rises (without damaging volumes) as of now - they're really straining every sinew to justify $1k. At least I see it that way until the glacial force of inflation has eaten away at the value of $1,000 over months and years...
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Tick most of the following:
o Business models, held for a decade will cease
o Stock quotes will evaporate
o Stock will tumble
o CEO will vehemently try to regain control
o A restart will be inevitable
 
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Bacillus said:
Can it be that I am slowly considering my iPhone X to be overpriced ?
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Depends... if you think you got value for your money and you’re happy with it... I would say NO

... but if you compare phones with specs, storage, camera’s, build quality and screens: I would definitely say YES
 
The_Joker13 said:
This is where I’m at. In the past the Apple tax was reasonable for the quality of the product. As a long time user of apple products and someone that loves the OS ecosystem I find myself looking at other options outside of apple more and more. I’m going to wait and see how things play out over the next year, but I may be jumping ship if prices don’t come back down to earth. I’ve always been a day one iPhone upgrade guy, but i’m Holding on to my X for at least another year.
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I didn’t upgrade this year, and just about everyone in my personal life was taken back, saying “What?? YOU didn’t get the new iPhone!?”

Yeah, when the AppleTax gets to the point where even the Apple nerds who love the latest and greatest don’t even want to upgrade, it may be that it’s getting too high with not enough benefits to justify it.
 
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Icaras said:
Drop $350 in one calendar year? I want whatever you’re smoking lol.
The only way Apple is going to return back to the magical $650 price point is if they release a smaller form factor XR next year, which I’m all for. If they do that, I’ll replace my current XR in a heartbeat!
Click to expand...
Agree.
But it won’t happen as their entire future & fate now came to depend on zillions*1000 instead of zillions*650
 
Icaras said:
Drop $350 in one calendar year? I want whatever you’re smoking lol.

The only way Apple is going to return back to the magical $650 price point is if they release a smaller form factor XR next year, which I’m all for. If they do that, I’ll replace my current XR in a heartbeat!
Click to expand...
Smaller form factors don’t equal lower pricing. Most phone manufacturers had bigger and better screens before Apple came out with the 6. But Apple maneged to be more expensive. Most likely because iOS was ahead of android back then. Fast forward today: Android is on par and in many ways even better so is the hardware of competitors.
 
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Good thing the market is closed due to holiday otherwise AAPL will drop another notch below $800B market cap.
 
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WatchFromAfar said:
How do you come to the conclusion that because "Average Sales Prices will be higher than ever" it's proof that "the XS and XR lines were their best-sellers"? Wasn't the lower than average priced iPhone 8 Apple's best selling iPhone last year?
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iPhone ASPs last year were up over $100. The iPhone 8 was $50 more than the iPhone 7 and the iPhone X was $200 more. While the iPhone 8 and 8 Plus together were more popular than the iPhone X, the iPhone X was the most popular individual phone model per Apple (and they have no incentive to lie due to the risk of running afoul of the SEC and other financial regulatory agencies) and that is why the ASP was up over $100. If the iPhone X had sold as poorly as the analysts claimed it was based on supply chain rumors, the ASP rise would have been much closer to $50 as that is what one would have seen if the vast majority of iPhone sales were just the 8 and 8 Plus and the X had sold as poorly as they were claiming.



Personally, I believe the iPhone XR will be the most popular model for this upcoming quarter, though I do believe the iPhone XS Max will be the second-most popular and could be close behind, overall. The iPhone XS I originally expected to sell very weakly (considering it was expected to just be a mild refresh of the iPhone X), but the significant camera upgrade compared to the iPhone X could result in a surprisingly large number of iPhone X owners upgrading to the XS for the camera.
 
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Macyourdayy said:
So, over 1 billion people is 1% of 7 billion? That must be American math. The word is actually mathematics though, commonly abbreviated to maths. There is no such thing as math.
I too though are incensed at the rapid acceleration of pricing of Apple products and reduction in post purchase upgrade options, but when the options are android and windows, I guess they have the market cornered in security and usability.
Click to expand...
You’re living in the time before Tim Cook because the arguments you come up with are not from today.
 
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