Apple Reportedly Preparing Holiday Launch of Apple Pay Loyalty Rewards Program

[0970373]

What the hell is Duane Reade?

East Coast version of Walgreens, CVS, Longs, Rite Aid, etc.

 

[cleirac]

Apple,

My body is ready. Fly me to the moon.

 

[Peel]

"super unlikely"

Are his sources 12 year old girls?

 

[kdarling]

That's what I understand but I think the key difference is that Apple doesn't see your transactions. Google does. Google wallet requires unlocking the phone/waking up your screen, launching the app and unlocking the app via PIN. Apple Pay does not, just TouchID.

Close.

- Yes, with Google Wallet you have to wake up your phone. This was added so that no one can even scan the phone unless you have it turned on. (*)

- No, you do not have to launch Wallet. NFC will do that.

- No, you do not have to enter a PIN each time. The timeout is settable. Yes, TouchID makes it easier if you want a timeout every time.

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(*) Before EMV and Google and others fixed some holes, early NFC payments were subject to various attacks. One was the pre-play attack, where a hacker gets close enough to pretend to be a POS terminal asking for a payment. If the phone wakes up by itself in your back pocket, then it will reply with cryptograms associated with that particular sale, and you'd never know. The hacker could then make the same actual purchase by replaying the authentication information they had obtained.

Not to mention that before tokens were used, the same hacker would get back a real account number. So it became normal to at least make sure the user had purposely turned on and unlocked the device.

---

As for the other points in the article about ads and subpoenas and hackers, they apply whether it's Google or the credit card companies who see the transaction details.

Cheers!

 

[kerrikins]

Most important thing to me about this is that it remains opt-in instead of opt-out. Please, Apple, do not follow other companies down the slippery slope.

 

[miamidon]

So good to hear this.
Several of my co-workers are rabid Android fans and are really dismissive of Apple Pay. I've been impressed so far and think many people are underestimating the impact.
Like another poster suggested, I think this is one of the biggest things Apple introduced this year.

My wife is a senior operating systems programmer. She tells me that her coworkers view Google as Evil. Are your co-workers in IT?

 

[doelcm82]

Sure...it could be a FREE case of Pepsi.

But really it would end up being save 50¢ on 6 bottles of Pepsi or buy 2 Bags of Lays chips and get 10¢ off a Pepsi.


Something un-extraordinary.


now, I do like the concept, just wish more places would offer Free WiFi in their stores so I am not using as much data to get all the stuff and location-based beacon thing-a-ma-jiggies.

The chances are better that it will be something extraordinary, such as fifty or sixty percent off Pepsi products if you pay with Apple Pay. Or, free pepsi if you spend ten bucks. Some people will take the deal and run, and others will also purchase other items. The positive reinforcement of getting an unexpected bargain will be an incentive to come back in again.

The results of the promotion will be analyzed to see if it truly increases sales or return visits (in the aggregate).

Some people will take advantage and get more than their money's worth. Theoretically, they could individually cut those people off, or pare back the offers to them. But mostly they'll be looking at their total sales and whether the promotion produced the effect they wanted.

 

[FieldingMellish]

No way I'll use crapple pay. For reason I don't use Siri. Hit or miss. So many times the fingerprint scanner reports "try again."

 

[Virtua1]

His legacy continues...

"... they’ve worked out a deal with Duane Reade that you can get a free case of Pepsi."


Steve Jobs should be smiling in his grave.
He got to change the world - AND sell sugar water....

 

[Michael CM1]

how would you say about other mac products released this year?

Depends on your definition of important. While all the Macs are nice, this is iTunes Store 3.0 (2.0 being apps). The revenue stream from taking a small slice of all these transactions is HUGE to the company.

A little anecdote. I made my first Apple Pay purchase today at Office Depot. I next went to Subway, but I just paid normally since I didn't notice that the little card device was NFC equipped. I asked the cashier about it, and she said the first time anybody had ever used it was Monday.

Despite all the Fandroids who yammer on about Google Wallet, Apple seems to have nailed it with this. There are enough various retailers who support it for it to be useful. The key is for places like Target and grocery stores, places people shop weekly, to jump aboard. Target needs some good security PR after the credit breach last year, so I've got to believe we will see Apple Pay there within about six months.

The holdup is the darn banks. Apple has a lot of big ones, but you've got plenty of people like me in credit unions that want to gnash our teeth. Mine still has a mobile app designed with the iOS 6 framework. That app and the check depositing app work, but damn they seem to take a while to adopt this stuff.

 

[extricated]

My wife is a senior operating systems programmer. She tells me that her coworkers view Google as Evil. Are your co-workers in IT?

There are a few here who share the "Google is evil" sentiment, but not on the whole.
I think one of the issues is my place of business is dedicated to Windows PCs only and has been for years. A lot of people here genuinely fear using Apple products.
However, I am changing that one person at a time. haha

 

[Police Wolf]

You'd think with a profit of 8 Billion, Apple wouldn't have to resort to this type of monetization to pay for their infrastructure... but as long as it's not annoying it would be alright. Maybe they'll have a IAP that'll remove the ads for $0.99 lol

 

[Trek2100]

Neither of the two bank's cards that I use are supporting Pay so rewards are "fruitless" for me