macrumors bot
Original poster
Apr 12, 2001

Apple is preparing to remove all Bose audio products, both demo and sellable, from its retail environment, according to a reliable source who spoke to MacRumors. The inventory change will begin early next week, with instructions for removal being sent to employees in the coming days.

The reasons behind this removal were not disclosed, but it is very likely tied to to Apple's recent acquisition of Beats Electronics. As part of this deal, Apple obtained the popular Beats headphone division as well as the company's subscription music streaming service. With Beats now featured prominently by Apple, either Bose or Apple may have decided to end their retail relationship.

Bose also has a new sponsorship deal with the National Football League that has seen the league prohibit players from wearing Beats headphones while in the presence of television cameras at practice and on game days. San Francisco 49ers quarterback Colin Kaepernick defied the ban by wearing bright pink Beats headphones at a postgame press conference last Sunday, a move that saw the league hit Kaepernick with a $10,000 fine.

Bose and Beats are also currently embroiled in a patent dispute that has seen Bose file suit against Beats, claiming infringement of five patents related to noise cancelation technology.

Apple acquired Beats Electronics earlier this year in a deal worth $3 billion. Beats co-founders Jimmy Iovine and Dr. Dre reportedly have assumed senior roles within the company and are said to be working to improve Apple's influence in the music industry. This partnership may help Apple as it supposedly negotiates with music labels in order to lower the price of its Beats Music service ahead of a planned revamp rumored for February of next year.

Update 11:07 AM: Just today, Bose has agreed to a dismissal of its lawsuit against Beats, with the parties having settled their claims.

Article Link: Apple Reportedly Preparing to Remove Bose Audio Products From Retail Stores


macrumors 65816
Oct 6, 2009
Huh. Get ready for ..... high-quality Beats/iPhone/Pod speaker systems? Is Apple entering the sound system market?

I guess this could fit in with the idea of an Apple Smart TV; they could have an entire entertainment system built by and sold by Apple.


macrumors G5
Jun 12, 2012
why not just get rid of all other audio gear why they are at it? It seems very tacky to me.


macrumors 6502a
Apr 24, 2010
both brands are overpriced, but I would much rather buy Bose than Beats.

Frankly I find what Apple is doing here is anti-competitive. but hey, I don't buy accessories from Apple store anyway, so it doesn't bother me.


macrumors 65816
Aug 19, 2006

Overpriced junk shouldn't be sold in Apple Stores regardless of what you think of Beats.

Beats are ok...but very overpriced.

You can do much much better for your dollar.


macrumors 6502a
Dec 24, 2009
why not just get rid of all other audio gear why they are at it? It seems very tacky to me.

You are the reason people make fun of Apple users... Seriously? Nobody should have the option to use speakers with their iPhone?


macrumors 6502
Jul 10, 2008
Seems like a expected move. Apple will want to have more display space for their own products. Surely, there is a link between the deals Bose is making with the NFL and fining players for wearing Beats...


macrumors member
Jul 28, 2003
Personally, I think it's a dumb idea. Bose appeals to a different market than Beats. I'm a Bose customer, not a Beats customer. That means there are both types of buyers buying Apple. Why remove a product that appeals to one group but not another?

Honestly, it probably doesn't really matter to me much in the long run, since I would probably never buy either brand in an Apple store.


macrumors 6502
Apr 27, 2014
why not just get rid of all other audio gear why they are at it? It seems very tacky to me.

I think Bose fired the first shot, with the NFL debacle. It's unfortunate because Bose makes some decent stuff. Certainly not the best, but definitely better than the beats crap.


macrumors 6502a
Sep 27, 2011
Riga, Latvia
:apple: is becoming so huge and arrogant, that it actually starts to remind me Microsoft before its troubles started.
Just imho, of course. :rolleyes:


macrumors 68020
Nov 5, 2009
Good for you Apple. Bose banning NFL players with Beats endorsements from wearing their headphones in NFL related activities was a dick-move.

Either way you cut it though, both companies are being stupid about their headphones.


macrumors regular
Aug 12, 2008
Pocket change

Something tells me:

1. $10k is weekly walking around money for Colin
2. I'm pretty sure Beats/Apple will reimburse all their stars for these kinds of fines
3. The fines only serve to create more advertising for the product ( think about all the news stories written about this incident.)


macrumors 601
Oct 1, 2010
Cost too much anyway. Plus seems like this NFL ban for players killed beats advertising and they are still on the hook for all the contracts they have with NFL players.


macrumors regular
Mar 11, 2011
Can anyone explain to me why it is anticompetitive? Or why they feel that this is another competitive? I don't see Samsung stores carrying Apple products nor Microsoft carrying Apple products. Not being a troll. Just really curious why forum members like to say these things about Apple

Whilst I’d never buy Beats or Bose, this is an embarrassingly anti-consumer, anti-choice move.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.