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As much as I don’t get ATV+, I actually think this is very smart of them. I don’t get the subscription services that wait until a season is 90% done before renewing, then it’s a 18-24 month wait for another season. Good to get a second one in the pipe so there aren’t huge gaps.
 
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Even for those that do know about it, it seems many people in the industry don’t really think of the content as unique or distinctly interesting. There is that saying of “(good) content is king”.

We will have to wait and see. The presentation of AppleTV+ só far has felt borderline evangelical.
Certain members on the forum seem to have a very optimistic view of the ATV Plus service launch success.

I am more skeptical.

There is only going to be 9 TV Shows at the Apple TV Plus launch, and even if they are all great, one could potentially binge them all in less that a month.

But, if a successful launch means how many people sign up, I guess the numbers will look good, considering they are giving away yearly subs, and priced it really cheap relative to the competition.

If Apple didn’t give away free subs, and/or had a higher sub price like the original rumors, the service probably would be DOA.
 
I really don’t understand why Apple is doing this. How will it sell more hardware? This entertainment subscription business will be unprofitable for a decade, if not longer. I don“t see ecosystem lock-in either. Just seems like an ego/fun exec project.

Seriously, I would love for someone to explain this to me.

In short, in this day and age, Apple devices are used heavily for watching video — content is the new “software” of this generation and Apple has always created ”the whole widget” from hardware to software. Just like Apple couldn’t let big software companies like Microsoft and its Office suite set the experience for Apple users, today Apple cannot let companies like Netflix dictate the direction, the user interface and the overall experience of using their devices.

A reminder that Netflix will not participate in the Apple TV app. Had Apple not started producing their own TV shows, Netflix could continue pushing Apple around and dictating their terms because Netflix was the only game in town. AppleTV+ is changing that, Disney is changing that. Netflix will have to play Apple’s game if it wants to compete on Apple devices that will increasingly focus content on the TV app. Netflix risks being left out, isolated in its own app.

Secondly, Apple isn’t targeting selling hardware with AppleTV+. They’re deliberately sacrificing AppleTV hardware sales to instead get the most widespread adoption of TV+ worldwide, regardless of which ecosystem you’re in, because it’ll be on every TV, on every TV box and on every computer, tablet and phone. The payoff is that Apple can bundle services like Apple Music which does sell hardware. Spotify cannot compete with a package of Music+TV, simply because they don’t have the resources to produce TV. Apple Music sells iPhones, AirPods and HomePods because all of these offer the native and pure AppleMusic experience.

In closing, Apple needs to have control of the entire experience in order to provide the one they envision, without having to make compromises with content providers. AppleTV+ will pay off in that regard, not to mention how profitable big media conglomerates are on their own.
 
They’ll go nuts reviewing this trash for no apparent reason other than Apple paid for someone to make the mess.

I'm giving the guy that created BSG and some of the best Star Trek of our generation the benefit of the doubt when he wants to make historical alt fiction about the Space Race. But hey, if you want to call it trash without having watched any of it, more power to you.
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How is this still such a secret?

That's just how TV works. Things get announced when it makes sense to announce them.
 
Apple doesn’t use Netflix model. Their TV shows will be updated weekly, not all at once. For example you can watch first 3 episodes of For All Mankind then have to wait for new episode weekly.
Good to know.

IMO, I think the Netflix model is better, but doing the weekly release will be even worse for when Apple’s service is launched.

Unless you rewatch episodes, the service will be useless until the next episode releases.

This will be less of a deal once Apple has a large library, but until then, it will be like there is hardly anything to watch.
 
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Good to know.

IMO, I think the Netflix model is better, but doing the weekly release will be even worse for when Apple’s service is launched.

Unless you rewatch episodes, the service will be useless until the next episode releases.

This will be less of a deal once Apple has a large library, but until then, it will be like there is hardly anything to watch.
You mean kind of like current Netflix?
 
In short, in this day and age, Apple devices are used heavily for watching video — content is the new “software” of this generation and Apple has always created ”the whole widget” from hardware to software. Just like Apple couldn’t let big software companies like Microsoft and its Office suite set the experience for Apple users, today Apple cannot let companies like Netflix dictate the direction, the user interface and the overall experience of using their devices.

A reminder that Netflix will not participate in the Apple TV app. Had Apple not started producing their own TV shows, Netflix could continue pushing Apple around and dictating their terms because Netflix was the only game in town. AppleTV+ is changing that, Disney is changing that. Netflix will have to play Apple’s game if it wants to compete on Apple devices that will increasingly focus content on the TV app. Netflix risks being left out, isolated in its own app.

Secondly, Apple isn’t targeting selling hardware with AppleTV+. They’re deliberately sacrificing AppleTV hardware sales to instead get the most widespread adoption of TV+ worldwide, regardless of which ecosystem you’re in, because it’ll be on every TV, on every TV box and on every computer, tablet and phone. The payoff is that Apple can bundle services like Apple Music which does sell hardware. Spotify cannot compete with a package of Music+TV, simply because they don’t have the resources to produce TV. Apple Music sells iPhones, AirPods and HomePods because all of these offer the native and pure AppleMusic experience.

In closing, Apple needs to have control of the entire experience in order to provide the one they envision, without having to make compromises with content providers. AppleTV+ will pay off in that regard, not to mention how profitable big media conglomerates are on their own.
I like your thinking.
 
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You mean kind of like current Netflix?
Say what you want about Netflix quality, but anything about their quantity is being disingenuous.

Between their massive library of their own and other’s content, there is plenty to watch.

BTW, I am canceling my Netflix account in November until the next Stranger Things season. I will be getting the higher tier of Disney Plus.

One could say that Netflix isn’t worth the sub price, but, to say their is nothing to watch on Netflix is just silly.
 
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Good to know.

IMO, I think the Netflix model is better, but doing the weekly release will be even worse for when Apple’s service is launched.

Unless you rewatch episodes, the service will be useless until the next episode releases.

This will be less of a deal once Apple has a large library, but until then, it will be like there is hardly anything to watch.

I don’t think they will pretend to be Netflix. They wouldn’t assume everybody to have TV+ as a sole entertainment of the house so watching the show up shouldn’t be a big deal.
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You mean kind of like current Netflix?

Ha Ha exactly.
 
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In my day to day life I can’t really find a single person who knows about any of these shows, or even excited about them.
That's why anyone who says they already have their mind made up about all of these shows just hates anything Apple or they're too stupid to understand their own behavior. There are so many networks and content creators out there and all of them have at least a few good shows worth checking out. People can say they don't have time but to come to conclusions based on a few trailers is ignorant.
 
I don’t think they will pretend to be Netflix. They wouldn’t assume everybody to have TV+ as a sole entertainment of the house so watching the show up shouldn’t be a big deal.

I agree with this from Apple’s point of view.


But based off of many posts I see, people seem to think that this will be a replacement for Netflix at the ATV Plus launch, or a Netflix Killer, which I doubt it will happen any time soon.
 
It’s just a tv show. They’re a dime a dozen. There must be 100s of premiers this month on all the networks. I can’t think of one I’ve seen or care about. How are these shows paid for by Apple any different?

There no apple dna involved here. No iOS. No macOS. No chips. No Apple employees hardly. No software/hardware integration.

What makes you think this is worthwhile? Netflix is already showing there’s no cash flow in it.

As an Apple user what about these tv shows excites you? The Apple logo? Lol. Paying Apple another sub? All of apples other services are vastly superior compared to atv. Even the app itself is garbage. Apple has resorted to ads and selling channels. Screw the content you own. While iTunes content is buried somewhere in this app.

Apple is walking backwards with atv. We wanted homepod system made for atv, new hardware, more integration with iOS, better remote, etc. not this atv+ ads fest garbage trying to sell subs.
Good thing you're so into hardware but seem to dislike all content created for those same devices. You must find yourself staring at blank screens a lot.
 
Say what you want about Netflix quality, but anything about their quantity is being disingenuous.

Between their massive library of their own and other’s content, there is plenty to watch.

BTW, I am canceling my Netflix account in November until the next Stranger Things season. I will be getting the higher tier of Disney Plus.

One could say that Netflix isn’t worth the sub price, but, to say their is nothing to watch on Netflix is just silly.
They have almost zero original content worth watching and much of their licensed content will or has left. The party is over for Netflix because the big guys will have a streaming service now.

Disney is also going to hurt Netflix, badly.
 
That's why anyone who says they already have their mind made up about all of these shows just hates anything Apple or they're too stupid to understand their own behavior.

I wouldn’t put this on the potential subscriber, but on Apple.

Outside of the tech world, people don’t know what they don’t know.

Usual non-techie people learn things from advertising or word of mouth, and sometime Apple just fails at this.

I have been a long time ATV fan, but Apple dropped the ball on it a long time ago.

it is much better than the competition, but hardly anyone knows what it is.

Even with it being superior, Apple sometimes seems like they deliberately sabotage its potentially success, such as the mess of the launch of the ATV4 and tvOS.

I don’t blame the consumer for stuff like this, because it is up to Apple tI prove why people should care.
 
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Certain members on the forum seem to have a very optimistic view of the ATV Plus service launch success.

I am more skeptical.

There is only going to be 9 TV Shows at the Apple TV Plus launch, and even if they are all great, one could potentially binge them all in less that a month.

But, if a successful launch means how many people sign up, I guess the numbers will look good, considering they are giving away yearly subs, and priced it really cheap relative to the competition.

If Apple didn’t give away free subs, and/or had a higher sub price like the original rumors, the service probably would be DOA.
Two months ago, it was only four shows, and everyone thought it was going to cost twice as much.

Even if you binge all the available content the first month, that's several dozen hours of entertainment for about the price of a happy meal (assuming you didn't get a year free service for buying an eligible Apple product). The second month will have more content, and more different shows. The amount of content available will continue to increase over time.

I agree that if the Soviets were the first to land on the moon, history would have played out differently. Maybe Apple could create a series based on how the Apple TV+ launch would have turned out if the rumors had been true. It could be an anthology series, so each week we could see different Apple product pre-launch rumors brought to life in a version of the real world. What if the iPhone had been a feature phone? What if the iPad had been released before the iPhone? What if the Apple Watch had been called the iWatch and looked like a bangle? What if Ping had been bigger than FaceBook?
 
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They have almost zero original content worth watching and much of their licensed content will or has left. The party is over for Netflix because the big guys will have a streaming service now.

Disney is also going to hurt Netflix, badly.
Well, that is just preference of content, not really based off of any fact.

they have a huge library, something for everyone. Something that Apple cannot say about their own service.

Netflix is safe for now from Apple’s service, but I agree with you about Disney.
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The amount of content available will continue to increase over time.
I would really hope so.

But, that wasn’t really the point. I just don’t think it will be a Netflix killer at launch.

Maybe sometime down the road, just not in November.
 
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I really don’t understand why Apple is doing this. How will it sell more hardware? This entertainment subscription business will be unprofitable for a decade, if not longer. I don“t see ecosystem lock-in either. Just seems like an ego/fun exec project.

Seriously, I would love for someone to explain this to me.
Totally agree. I not sure for most people. But the
I really don’t understand why Apple is doing this. How will it sell more hardware? This entertainment subscription business will be unprofitable for a decade, if not longer. I don“t see ecosystem lock-in either. Just seems like an ego/fun exec project.

Seriously, I would love for someone to explain this to me.

Yea I agree. Not sure about most people. But I watch what I subscribed to carefully. I don’t mind paying, I just don’t want to pay for something I don’t use or have limited use. The fractured network/online content distribution just makes me really only subscribed to one (Netflix or Hulu). I ended up just watch less TV as result of all this. I know it’s 4-5 dollars here and there. But we save what we can.
 
I really wish Apple would spend more time fixing their buggy operating systems and less time being a 3rd rate tv network.

Because film and tv producers, directors, and actors are also software engineers?

Makes sense.
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I took a tour of Sony Picture Studios back in the first week of September. They openly admitted that the second season of For All Mankind was filming already, we saw a glimpse of the set though the door. How is this still such a secret?

where does it state that it was a secret?
 
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Two months ago, it was only four shows, and everyone thought it was going to cost twice as much.

Even if you binge all the available content the first month, that's several dozen hours of entertainment for about the price of a happy meal (assuming you didn't get a year free service for buying an eligible Apple product). The second month will have more content, and more different shows. The amount of content available will continue to increase over time.

I agree that if the Soviets were the first to land on the moon, history would have played out differently. Maybe Apple could create a series based on how the Apple TV+ launch would have turned out if the rumors had been true. It could be an anthology series, so each week we could see different Apple product pre-launch rumors brought to life in a version of the real world. What if the iPhone had been a feature phone? What if the iPad had been released before the iPhone? What if the Apple Watch had been called the iWatch and looked like a bangle? What if Ping had been bigger than FaceBook?

“for the price of a happy meal”. That’s the mentality I try not to get into. Because there so just so many subscription services to choose from and they all try to have their own special “thing”. So at the end of the day it ended up becoming 4-5 happy meal worth per month. Nothing against that, but I personally find it a bit much. But then again I’m cheap, so there you go:)
 
this makes sense to announce the Second Season for as many shows as they can. Because of their limited content, if a consumer doesn't have knowledge of a show's potential to go beyond a single season, why start the show from a new 'network' By saying now, we will have X shows starting Nov 1 and then more seasons next year/time-frame, then you ay have customers that will actually buy into a subscription after the initial trial
 
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