Apple Reportedly Testing AI-Powered Ad Technology

[MacRumors]

Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports.

Citing two individuals familiar with the matter, Business Insider claims that the AI-powered tool mirrors the functionalities of Google's Performance Max and Meta's Advantage+, which allow advertisers to specify their budget, target cost-per-acquisition, desired audiences, and geographical targets. Apple's algorithm then automatically determines the most effective placement of ads across the App Store's existing formats.

The initiative is said to be part of Apple's broader ambition to refine and expand its advertising offerings. Currently, Apple provides a variety of ad formats within the App Store, including search tab ads, search results page ads, "you might also like" suggestions on app product pages, and ads on the "today" tab.

Business Insider speculates that the move toward AI-enhanced ad placements suggests a future where Apple could extend advertising to other apps and services within its ecosystem, such as Apple News, Stocks, and the recently launched Sports app. The website also today reported that a number of recent Apple hiring decisions may indicate plans to introduce an ad-supported Apple TV+ tier.

Article Link: Apple Reportedly Testing AI-Powered Ad Technology

 

[GeoStructural]

Oh come on Apple, just say that you will be tracking our moves to sell us something "relevant", regardless if is done by a robot (algorithm, I know) or not.

 

[orbital~debris]

Not that kind of AI integration, Apple…

 

[vertsix]

Why? I get there's a profitability angle here but it doesn't line up with Apple's core values.

Tim Cook needs to go.

 

[tYNS]

Apple has decades of AI research to catch up on, and they give us.... Ads. That's legit. Improving our lives and enhancing the bicycle for our minds. Tim Cook has obliterated the core essence of Jobs virtues with technology and innovation. It's all about share holders and dollars again. May as well have hired Scully back. Vision Pro is literally the newton of the era.

 

[kmm1482]

AI and ads. What could be better?! 😃

 

[xmarcuswildx]

“For privacy” right Apple? Oh the hypocrisy… getting increasingly annoyed with Apples BS to be honest. RCS may change my hardware use. If I can’t feel good about knowing Apple isn’t shady… might as well use pixel 9 pro… always enjoyed them more than Apple devices. If I can’t know Apple isn’t working on this for ads for tracking my use, what’s the difference between the 2 devices and operating systems at that point. Just pick the one I like more now not the one I feel better on.

Agree with sentiment here above, Cook has gotta go. Who can do it better any ideas?

 

[Tubamajuba]

The App Store should have no ads, no exceptions.

 

[Love-hate 🍏 relationship]

Why? I get there's a profitability angle here but it doesn't line up with Apple's core values.

Tim Cook needs to go.

Apple core values ARE greed nowadays

 

[NMBob]

I have yet to have any advertising-whatever that doesn't try to sell me something I recently bought. What a waste of time.

 

[Born Again]

like it or not this is bigger than AVP.

Can’t wait

 

[wanha]

Why? I get there's a profitability angle here but it doesn't line up with Apple's core values.

Tim Cook needs to go.

Doubt that would change anything. This is all done to appease shareholders that want demand infinite growth. Whoever they replace Cook with would have the exact same mandate.

 

[wanha]

IMO Apple should be spending their efforts on making the App Store as great as it possibly can be instead of trying to squeeze even more money out of it

 

[forrie]

Opt out. Unsubscribe. STOP

LOL

Certainly Apple isn't the only one that's investigating this... I'd look at monsters like Facebook that will abuse it to no end.

 

[MonkeySpank158]

No that kind of AI integration, Apple…

My Thoughts exactly... wtf.

 

[txscott]

Unconcerned. I haven't bought anything on the App Store in years. Nothing of real interest there. Everything is a subscription and I don't play games. What is left? Apple's first party apps plus MS Excel meet all my requirements. I never look at the App Store. If they increase ads in news, I'll quit looking at that too.

 

[tomtad]

No that kind of AI integration, Apple…

Well Tim did say Apple would 'break new ground' with AI

 

[NicosAccount]

Unconcerned. I haven't bought anything on the App Store in years. Nothing of real interest there. Everything is a subscription and I don't play games. What is left? Apple's first party apps plus MS Excel meet all my requirements. I never look at the App Store. If they increase ads in news, I'll quit looking at that too.

True, but the problem is when ads start taking over more and more things until you can't ignore them anymore and they severely decrease user experience.

 

[scorpio vega]

I guess I’m in the minority who doesn’t care about AI.

Like I’m really trying to see the appeal for what seems like a gimmick to me

 

[anthogag]

AI powered ads are for losers.

 

[Rafterman]

Yep, that's what everyone wanted from AI: a new way to show you ads.

 

[Viridian5]

What is the point of locking down the ecosystem just to pollute it with ads? They undermine the simplicity and trust that Apple has been trying to sell us since Ive and Jobs began their work together. An ad is an ad - whether it was given the all clear by Apple or not is a moot point.

 

[Mrkevinfinnerty]

sounds creepy

 

[Abobrek]

Nice! Heavy weighted goggles that are FAR behind in the AR space, and now ADS! Apple TV+ will have them and so will Apple products. Come on Tim Cook! Find a way to get ads on Apple Watch! Walk by a business and an ad pops up!! Now we know why the Apple Car was was canceled. 🤣

 

[Abobrek]

Unconcerned. I haven't bought anything on the App Store in years. Nothing of real interest there. Everything is a subscription and I don't play games. What is left? Apple's first party apps plus MS Excel meet all my requirements. I never look at the App Store. If they increase ads in news, I'll quit looking at that too.

Do you get notifications from any physical stores you shop at, possibly delivery notifications? Imagine if Apple implements this on the Apple Watch and when you are near one of those physical stores, you get an AD notification? Don’t even get me started with how horrible ads will be in an AVP.