This was always inevitable. As much as Apple markets itself on customer security, the only thing any company actually cares about is return for shareholders, and that's exactly what their growing involvement in the advertising business will do.
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Apple Reportedly Testing AI-Powered Ad Technology
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Radin.Y
macrumors 6502
Well, they better. When I searched for a mental health app, the first non-ad search result was TIKTOK!!! 🤦♂️
Exactly. It was always just marketing, it's just that Apple's marketing was a lot more convincing at pulling the "heart strings."
dead.cell
macrumors regular
Somehow, AI driven ads will inevitably lead to some PR disaster where the AI makes some level of gender or racial stereotypes, based on the analytics or data sets that back them up. Hell, we're already seeing it now.
That aside, I've always been conflicted about these companies knowing my interests. Like I don't want them to know me, but I'd rather see deals for products I use than some off-the-wall suggestion.
That aside, I've always been conflicted about these companies knowing my interests. Like I don't want them to know me, but I'd rather see deals for products I use than some off-the-wall suggestion.
Naraxus
macrumors 68030
Tim Cook's Apple is on full display once again. It's sad what Cook has done to the once great company we all loved.
I'd blame Tim Cook for trying to turn Apple (the computer company) into Netflix.
I wouldn't blame him solely for this, that I'd also attribute to the board/shareholders.
First of all, a store by definition has ads. it’s to promote the things being sold in the store, in this case apps on the App Store, hopefully ones that people might want but get buried in the zillion apps available. It’s not like Apple throws in car ads in the App Store, something you’d see with any Google product. Second, this may not be for the store itself, but inside those free apps that make their money by pushing ads. I personally hate to see ads, but for a store front, it makes a lot of sense to promote apps within the store. As for within apps, it’s up to you whether you want to use an IAP to get rid of them. Apple’s just giving developers a way to monetize without charging people, while likely taking a cut of ad revenue for themselves, but I have no idea how much.
Use of AI is vague. Typically Apple would not track our information, so what does this mean? Is your shopping and viewing history kept on device? Is it using something else to figure out the apps you might want to see, such as browsing history? The problem here is there’s not enough information to make any sort of judgment one way or another. This could be nefarious or innocuous. It’d be nice to have some more context on this.
My Google Pixel phone does not show any ads for non-app products in the Google Play Store.
Apple, you should only implement this in the EU for users who have chosen to download apps themselves.
You will be left behind. It is not a gimmick. AI works very similar to the human brain! Please watch the video below.
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madebybela
macrumors 6502
Touché ... However. At the time (if I recall). iAd's were not very intrusive. most were a top/bottom banners. They didn't intrude in the function of the app. Most didn't even include ads because the apps themselves were affordable to purchase. Ads now on iOS devices took a shot of HGH and steroids. Literally blasting you out of the app into some new zone with a full screen video forcing you to watch and wait for several minutes. Most literally launching other apps if you accidentally click on them. Everything further became pay to play with in-app purchase mayhem for apple to take 30% of each micro transaction. It got out of hand. Dollars over user experience.
dead.cell
macrumors regular
Weird take when Samsung easily matches or exceeds those prices with their flagships as well, while also having bragged about how they still had expandable storage and headphone jacks that... seemingly disappeared the moment they saw the profits Apple raked in.
It's almost like companies want more from you, while offering less. Of course, that idea is preposterous, who would do such a thing?! /s
🙄🙄🙄
I guess they gone say the customer ask for this in my opinion it’s unnecessary but apple trying to maximize their profits in everyway
Good God, well Apple must lower their prices then, sorry but if you use ads, you lower your prices, otherwise say bye bye to your customers, people do not like ads, they get enough of them, they don’t expect to pay over a grand for a device and get ads from its manufacture!
I sold my Xbox Series X when they locked down the Home Screen with endless forced ads, even when I already pay for the top tier Game Pass, I have no problem doing the same thing with Apple, when these companies are worth a trillion dollars plus which in itself is too powerful, they can put the idea of ads where the sun doesn’t shine. They mine enough data of you as it is, or in Apples case it’s millions of ‘free’ app’s do whilst Apple takes that 30% cut of those in app sales, yes the data mined doesn’t benefit Apple but it helps keep the app ’free’ and thus drive up in app sales.
I sold my Xbox Series X when they locked down the Home Screen with endless forced ads, even when I already pay for the top tier Game Pass, I have no problem doing the same thing with Apple, when these companies are worth a trillion dollars plus which in itself is too powerful, they can put the idea of ads where the sun doesn’t shine. They mine enough data of you as it is, or in Apples case it’s millions of ‘free’ app’s do whilst Apple takes that 30% cut of those in app sales, yes the data mined doesn’t benefit Apple but it helps keep the app ’free’ and thus drive up in app sales.
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Tailpike1153
macrumors 6502a
You're being tracked by a man in a gabardine suit. His bowtie is really a camera.
Tailpike1153
macrumors 6502a
zinacef
macrumors 6502
Well, it was bound to happen sooner or later, just take a look at the mess that Apple News+ has become, littered with ads everywhere.
rafark
macrumors 68020
Apple has always tracked you and has always used the data for commercial purposes. I’ve been saying it for years but lots of people don’t want to believe it.
rafark
macrumors 68020
Google (search) and Facebook have been using AI in their main products for years, this is nothing new.
dmr727
macrumors G4
Yep. I've been hanging onto Apple because they seem later to the ad game than others, but you're right - this was inevitable. I'm okay with app related ads in the Apple Store, but as soon as it starts moving into other areas of the OS I'll be done. An ad tier on Apple TV+, that's okay too. As long as I can pay money to avoid ads, I'm fine. But if you start sticking ads in my face after I've already purchased your premium hardware? Yeah, that's a big nope.
Guess I need to stop screwing around and buy that Framework laptop and install Linux on it! 😀