Apple Reportedly Testing AI-Powered Ad Technology

[maxfromdenmark]

Yes, because it’s the first need for the users 😣

 

[svish]

Would like to see Apple test AI somewhere else. Ads should not be present in the first place.

 

[ChrisA]

Those ads are like "customer repellant". They keep me and I assume many others from going near the app store. If there is something I know I want, I search for it by name. The ads make browsing way too painful to bother with.

 

[Realityck]

Those ads are like "customer repellant". They keep me and I assume many others from going near the app store. If there is something I know I want, I search for it by name. The ads make browsing way too painful to bother with.

In the states we can always remember the yellow pages for commercial businesses listings with its oversized ads and coupons in a thick phonebook. Now it is barely the thickness of a magazine, and tossed into garbage because people look up recommendations on the web. Apple trying to utilize ads in the App Store is just impairing its community to navigate the not the best navigation aspect of that experience.

 

[Kastellen]

Apple has decades of AI research to catch up on, and they give us.... Ads. That's legit. Improving our lives and enhancing the bicycle for our minds. Tim Cook has obliterated the core essence of Jobs virtues with technology and innovation. It's all about share holders and dollars again. May as well have hired Scully back. Vision Pro is literally the newton of the era.

Apple has put AI into its apps for more than a decade. They just call it machine learning -- which is actually a more accurate term.

 

[Kastellen]

Unconcerned. I haven't bought anything on the App Store in years. Nothing of real interest there. Everything is a subscription and I don't play games. What is left? Apple's first party apps plus MS Excel meet all my requirements. I never look at the App Store. If they increase ads in news, I'll quit looking at that too.

Just out of curiosity: what do you use Excel for that you can't do with Numbers? I stopped using Excel years ago except when I need to share a spreadsheet with someone on the Windows side.

 

[Kastellen]

True, but the problem is when ads start taking over more and more things until you can't ignore them anymore and they severely decrease user experience.

They are talking about in the App Store, right? This may be naive, but does anyone posting here actually BROWSE the App Store? If I want to get an app, I've either already heard about it or do a web search for "best app that does X", then search for that. I've honestly never even noticed ads in the App Store.

 

[t0rqx]

No wonder the senior executives are so positive about this release.

 

[Kastellen]

Tim Cook's Apple is on full display once again. It's sad what Cook has done to the once great company we all loved.

Yes, turning it from a $350 billion into a $3 trillion company was just awful.

 

[timber]

AI powered ads. The stuff that dreams are made of.

 

[npmacuser5]

Jokes on them, I don’t scroll through the App Store like it’s a social media feed. Ads in there mean nothing to me.

All you need to do is a search and or scroll with a pause. The ads will see a glimpse of your intent. From there a profile will be built. Should be illegal.