Wouldn’t happen under Steve Jobs region either. You’d get a bumper case under Steve.
Yeah I never said it would. Hence why I said it’d be uncharacteristic of Apple.
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Not at all. As services revenue has a huge profit margin, it can easily subsidize the hardware.
If somebody subscribes to HBO and Showtime, that brings in $250-$300 a year. Don’t you think that’s worth throwing an AppleTV HD/4K box at them—which costs Apple maybe $50-75? Manufacturing larger quantities will drive the cost down even further.
Cook isn’t stupid. It’s really no different from them bumping up the iPhone trade in allowance by $50-75 dollars. Basically it’s just buying a chunk of profit for a small fee. Just think of how profitable it is after a few years. If someone cancels early, they have to return the device. It can then be reused/refurbed as necessary. Maybe after a year or two they could keep it even if they cancel.
Of course I think it’s worthwhile to throw in. I am one of those that subscribe to HBO Now on AppleTV.
However, you’re playing into the hope that Apple will give away devices when they have never (or rarely) done (except maybe back to school). Apple isn’t known to be giving away things even if it makes sense to grow their ecosystem.
Their narratives right now are to grow services sector while trying to dampen the lack of growth in their core hardware sector. If they are giving away devices, they are going to have to convince the market that they are are not recessing their hardware in favor of their services
What makes Apple different than Google and Amazon is that they are not hardware companies and have always pitched themselves as services. I don’t see it the same with Apple