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Raising the price (by a lot) of your key product tends to do that.

Tim should probably stop attempting to please Wall Street's incessant demand for increased revenue (and profit) seeing as Apple will eventually run out of room to raise prices. Apple should be inventing the future, not trying to wring out another 30% from the iPhone.

I disagree. They should continue to charge what they deem the products are worth, and what the market will bear. They should not implement significant price cuts just to artificially boost sales, which will have the counter-effect of cheapening perceived value and starting a price race to the bottom against the competitors.

(Disclaimer: I own Apple products and I also own Apple shares. The shareholder side of me wrote this post. Obviously, I'd like to pay less for iPhones. But the numbers demonstrate that their pricing, while controversial, has not hurt them.)
 
"Apple is doomed"

Also, even at "only" 10% of revenues, if you made a company that only sold Macs, it would be well into the Fortune 500 range.
 
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Looks like a record for the third quarter, correct? Even with the Mac sales down. People wonder why they neglect the Mac, and here is your answer. Of course people would buy more if they updated it regularly, so it's mostly their fault.
 
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$53.3B in revenue with a 11.5B profit is crazy. Microsoft did $8.9B in profit from $30.1B in revenue which may even be bit more impressive. Two "old tech" companies still churning.
 
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Did he really say "excited about products in our pipeline"?
So iPhone continues to grow (no doubt with the help of China), but man- if they were still just Apple Computer selling Macs, they'd be a dead end company. All hail iPhone.
 
What happened to all the "iPhone X is a failure."?
I disagree. They should continue to charge what they deem the products are worth, and what the market will bear. They should not implement significant price cuts just to artificially boost sales, which will have the counter-effect of cheapening perceived value and starting a price race to the bottom against the competitors.

(Disclaimer: I own Apple products and I also own Apple shares. The shareholder side of me wrote this post. Obviously, I'd like to pay less for iPhones. But the numbers demonstrate that their pricing, while controversial, has not hurt them.)

Stop being evil. Extracting every possible penny is not wise, there are costs involved in doing so.
 
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The more money this company makes the worse the products seem to get (maybe not worse but “meh” compared to the quality they used to put out), at least that has been the case under Tim Cook’s Apple. They seem to be good enough for most people though because it is still Apple and the brand more or less sells itself at this point with some of their stronger points still in tact, like their; ecosystem, stance on privacy, customer service etc that keeps users ‘locked in’. Doesn’t mean their products and software are as good as they could and should be though.

Anyway, I don’t know why we should be jumping for joy over this, they are just numbers. I kind of wish they tanked so then Apple would be forced to make some much needed changes, like reconsidering Jony Ive’s importance within the company and, oh I don’t know... rehiring Forstall so the software doesn’t suck for another 5 years? Their hardware has been WTF’ery as well with their inferior keyboards, severe lack of ports, notches and protruding camera lenses... Jony Ive just isn’t as good without Steve Jobs as his filter. He has become a burden within the company for me by having talented guys like Forstall fired because the poor fella doesn’t like working with him. I’m sure there’s a few other board members there who need to be canned, Cook just seems to can the wrong ones.
 
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Did he really say "excited about products in our pipeline"?
So iPhone continues to grow (no doubt with the help of China), but man- if they were still just Apple Computer selling Macs, they'd be a dead end company. All hail iPhone.

What would you expect the CEO of Apple to say? He wants Apples customers to look forward to new and exciting products for the future (I.e iPad Pro with Face ID, Verison two of the Airpods, Series 4, ect) Tim Cook helps market the company and wants to the consumer to look forward to whatever surprises for the upcoming months hold. I would expect the CEO to be uplifting and positive about the future.
 
Did he really say "excited about products in our pipeline"?
So iPhone continues to grow (no doubt with the help of China), but man- if they were still just Apple Computer selling Macs, they'd be a dead end company. All hail iPhone.

They have a pipeline? Must be referring to iPhones lol
 
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$53.3B in revenue with a 11.5B profit is crazy. Microsoft did $8.9B in profit from $30.1B in revenue which may even be bit more impressive. Two "old tech" companies still churning.

Uh no.
Only impressive if you can’t tell the difference between a balance sheet and income statement.

Microsoft did 8.9b in profit for the entire year.
Apple earned 11.5b during its slowest quarter.
 
In perspective.

Microsoft made 24 billion in profits.

THE ENTIRE YEAR of 2017.
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Beta product my arse. The iPhone X is the most polished and capable piece of technology I've ever owned. Seems like most consumers are learning that as well.
Hard to believe they changed so much and got it so right.

Love the X
 
Thrilled. Ungh. Thrilled. Sigh.

Tim, try at least to expand your vocabulary every once in a while.
It's really getting old.
 
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2:18 pm Apple couldn't be more excited about the products and services in its pipeline.
They may be excited, but since they keep everything secret, we have no idea if we should be excited or preparing to jump ship.

Where's the Mac mini update? Would it really be that difficult to design it so it can share the actual motherboard of the MacBook, MacBook Pro or iMac so that updates are more constant and guaranteed?

Where's the MacBook Air update/"low-cost" replacement? Will it have a butterfly keyboard with no key travel that's only good to type Twitter updates and Facebook posts, or will it be something that can be used for more than five minutes without hurting our fingers? Something we can code on, something we can write documents with for hours?

Where's the Mac Pro update? Although I'm not waiting for that one and I know it's not for 2018, they could at least give a preview on the next keynote for those who are waiting, maybe? Is it so ground-breaking that they're afraid of giving other companies a few months to prepare their own copies?
 
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