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Who cares if the estimates were higher one quarter? Estimates are made up by analysts that said Apple was doomed.

They exceeded Mac sales versus last year, despite not having the same refresh lineup.

When Mac is refreshed again, sales will do even higher. Apple also said Mac installed base is at an all time high.

Hate on and ignore facts.

Exceeding sales is not a big thing when you are NOT reporting unit sales numbers.
Especially when products are 25-70% more expensive the other years (Macbook air, Mac Mini, etc).
When products are more expensive that and they sold almost the same as 2 years ago, that means that they are selling less units.

Regardless the sales, turth be told, innovation has been stalled in the computer line up, product cycles upgrades became a joke, and the Macbook line up is one of the worse products ever design by Apple.
 
Exceeding sales is not a big thing when you are NOT reporting unit sales numbers.
Especially when products are 25-70% more expensive the other years (Macbook air, Mac Mini, etc).
When products are more expensive that and they sold almost the same as 2 years ago, that means that they are selling less units.

Regardless the sales, turth be told, innovation has been stalled in the computer line up, product cycles upgrades became a joke, and the Macbook line up is one of the worse products ever design by Apple.
Be focused on unit sales then and ignore all other facts. iPad is doing extremely well and there is something to product mix and updates that make y/y compares make less sense.

The big picture is Apple has more active Macs than ever, iPad is growing, and Mac sales are still strong. “Yeah but units” isn’t that compelling and even the street has moved on from that. The critical mass of units exists. All about services, wearables, and mobile computing now.

Keeping the user base and monetizing through services, while selling accessories like wearables are the most important things now.
 
It is, and because the average selling price of iPad is lower than a Mac, customers gets cheaper computers*. Not much wrong with that from a customers perspective.

Not for me. I am not rich but I don't buy things based on a price.
I need lightweight stuff to carry around. Mirrorless Sony Camera, small DJI Mavic Drone, small Osmo action, GoPro fusion and other stuff but when you stack all the stuff together it does really makes some weight. iPad Pro is perfect when it comes to portability and it does all I need to do, well... almost all. And as you know, it is not really cheap.
 
Exceeding sales is not a big thing when you are NOT reporting unit sales numbers.
Especially when products are 25-70% more expensive the other years (Macbook air, Mac Mini, etc).

Where are you getting this 25-70% more expensive? Macbook Air has hovered between $1000 and $1200 for the past few years and received a price drop down to $1099 this year. The variance increase/decrease has been around 10%. That is not massive by any stretch.

Mac mini received a major refresh in 2018 which was its first in 4 years and it went from a traditional hard drive to SSD and a higher base RAM so the increase in price was in line with the specs.

You should really lay out where these price increases you are claiming are coming from.
 
Keeping the user base and monetizing through services, while selling accessories like wearables are the most important things now.

No one questions that services and wearables are growing. And they are for a reason, cause they are great products. MOnetizing is ok, as long as the base is still there.
I was only referring to the Computer line (Macbooks, iMacs, Mac Mini) line, and how sadly, Apple decided to completely ignore it.
As you clearly can see with the MAc sales numbers that they are NOT growing. They could have clearly grow prove the customer base but creating better Macs. But users got tired of waiting.
Look at what happened with the release of the iPhone X. iPhone sales went down from 72% to 50%.
How is that growing?
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Where are you getting this 25-70% more expensive? Macbook Air has hovered between $1000 and $1200 for the past few years and received a price drop down to $1099 this year. The variance increase/decrease has been around 10%. That is not massive by any stretch.

Mac mini received a major refresh in 2018 which was its first in 4 years and it went from a traditional hard drive to SSD and a higher base RAM so the increase in price was in line with the specs.

You should really lay out where these price increases you are claiming are coming from.

Macbook Air was always $999. In the latest upgrade Apple bumped the price to $1199.00
That is a 20% increase. Even more ridiculous when considering that there was no innovation whatsoever.
Just a small bump in internal components. The only reason now they are lowering the price, because very few people might be interested on them.
Mac mini increase in price was almost 70%. Adding an SSD and Ram cannot ever justify that big of a price increase, especially considering that SSD and RAM actually go down in price with time.
Look at the ridiculous upgrade options for SSD And RAM.
ALthough they recently lowered the upgrade prices, Apples still somehow, up to a certain point, gets away by charging obscene prices for both SSD and RAM.
 
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Apple pretty much prints money these days. It’s mindboggling this company was on the brink of bankruptcy over 20 years ago. I think if the US were the overhaul their currencies, Jobs should replace Benjamin Franklin on the 100, Harriet Tubman on 20, Martin Luther King on the 10.
and Obama on a wooden nickel!
 
Macbook Air was always $999. In the latest upgrade Apple bumped the price to $1199.00
That is a 20% increase. Even more ridiculous when considering that there was no innovation whatsoever.
Just a small bump in internal components. The only reason now they are lowering the price, because very few people might be interested on them.

Yes, Apple brought it back down 10% to match demand. You are making this out to be some massive hike in prices when it simply was not. And that $1199 price only lasted 7 months.

Mac mini increase in price was almost 70%. Adding an SSD and Ram cannot ever justify that big of a price increase, especially considering that SSD and RAM actually go down in price with time.
Look at the ridiculous upgrade options for SSD And RAM.
ALthough they recently lowered the upgrade prices, Apples still somehow, up to a certain point, gets away by charging obscene prices for both SSD and RAM.

Almost 70%? From $499 to $799 is a 60% difference. How is that "almost 70%"? You are embellishing. The Mac mini went from a dual core 1.4 GHz CPU to a quad core 3.6 GHz. It went from 4GB RAM to 8GB RAM and to a 128GB SSD from a 500GB 5400 RPM hard drive. And they included FOUR thunderbolt 3 ports. Somehow you don't think that upgrade is not worth $300?? You can't be serious. And the fact is that you are comparing two products with 4 years between them and acting like the difference were minimal. This is simply false.

And compare Mac mini upgrade options to others like the Surface Pro 7 and you may have a different outlook.
 
I see what will come next.

John Scully Version 2.0 will kill of the Mac along with MacOS and the iPad.

iPhones will become bigger, they will have 12 inch screens and You are supposed to do everything with them. And they will explode after 7 months so you will have to buy 2 phones a year, so the spikes will be more dense. To make more money with "services", Apple will come up with a drug delivery system, starting with cannabis. There will also be a "find your next hooker app", where you can make a deal with an escort. Apple will earn 10% of that transaction so services revenue will go up.
 
Another **** storm of a thread yet again on MacRumors. JHC, you'd think an Apple forum would be going ape **** over the success Apple has been able to continue year over year over year. It will be taught in finance classes if not already.

Too many agendas at work here. I never knew such a glowing financial report could generate so much negative spin.
 
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I own some (Not a lot) Apple Stock. Apple pays me a dividend of about 5 grand a year. I spend less than that on Apple products each year. Apple is paying me to purchase their products! What a concept.

$5000 a year from dividends? That's what.. around 1600-1650 shares worth? Not sure I'd qualify that as "not a lot". :)

Anyway, kudos Sir. That's a nice deal you've got there.
 
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Looking at the Mac on these charts, I’m reminded of how the Macintosh eventually pushed out the Apple II. I think iPadOS/iOS is going to eventually do the same to the Mac. History repeating itself.

I've been seeing that ever since the leaked internal commercial for ....

The Navigator ... the spawn of which the iPad Pro was born from the loins of.

Tablet - check
built-in front facing camera - check
built-in AI (search, plan appointments, send email, update contacts, read reply, update weather and create content based on factual or (hopefully soon, predictable future models), - checkity check check!!
easily portable - check
smart home connectivity - check
video conferencing & messaging - check
built-in call answering and voice messaging - kind of ... just not traditional.

... Apple Navigator ... this was 1987! (3yrs after Macintosh was announced, less than 2yrs after it began shipping in minimal & delayed quantity).


 
Another **** storm of a thread yet again on MacRumors. JHC, you'd think an Apple forum would be going ape **** over the success Apple has been able to continue year over year over year. It will be taught in finance classes if not already.
Case studies in MBA classes, not finance classes.
 
Looking at the Mac on these charts, I’m reminded of how the Macintosh eventually pushed out the Apple II. I think iPadOS/iOS is going to eventually do the same to the Mac. History repeating itself.
You are, of course, correct. And just like the Apple II die bards before them, folks will not see it coming AND they will not accept it even when it’s a forgone conclusion.
And 20 odd years from now, those who grew up on the iPad will refuse to see and accept the NEXT thing coming :)
 
You are, of course, correct. And just like the Apple II die bards before them, folks will not see it coming AND they will not accept it even when it’s a forgone conclusion.
And 20 odd years from now, those who grew up on the iPad will refuse to see and accept the NEXT thing coming :)
I think at some point the Mac will be trimmed down to only the high end like the MacBook Pro and the Mac Pro and possibly a single version of the iMac just to have one consumer Mac. While the rest of the consumer products are phased out in favor of ARM based iOS devices. I can see an ARM based desktop device the size of an Apple TV that runs a desktop oriented iOS with a mouse and keyboard.
 
Yes, Apple brought it back down 10% to match demand. You are making this out to be some massive hike in prices when it simply was not. And that $1199 price only lasted 7 months.

SO they raised 20%. Did they lowered it later? It does not matter. They raised a product 20% without any innovation. Just lame internal upgrades. Was the raised justified? NOT.

Almost 70%? From $499 to $799 is a 60% difference. How is that "almost 70%"? You are embellishing. The Mac mini went from a dual core 1.4 GHz CPU to a quad core 3.6 GHz. It went from 4GB RAM to 8GB RAM and to a 128GB SSD from a 500GB 5400 RPM hard drive. And they included FOUR thunderbolt 3 ports. Somehow you don't think that upgrade is not worth $300?? You can't be serious. And the fact is that you are comparing two products with 4 years between them and acting like the difference were minimal. This is simply false.
FYI, it is quite lame to wait 4 years for an upgrade, and then release the same old enclosure that still has heating problems with a 60% increase. Did they increase all internal components? Yes. Does it justify a 60% increase for delivering components that are up to date in 2019? No.
FYI, with time all electronic actually lose value. RAM, HD, SSD all come down in price. Still Apple charges you obscene expensive prices for upgrading SSD and RAM.
 
SO they raised 20%. Did they lowered it later? It does not matter. They raised a product 20% without any innovation. Just lame internal upgrades. Was the raised justified? NOT.

Obviously the price raise wasn't justified as they had to lower it. But now you are saying a price decrease is irrelevant? Your entire point here has been that Mac sales figures have been inflated due to increases in price and now you are saying a mid-year price adjustment doesn't matter?

I really have no interest in what you have to say on this subject anymore. You are spinning so hard that you are contradicting yourself.
 
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