My point, which you've done a good job of missing by a good long way, is that I want Apple to make the best possible products.
If owning stock somehow makes mr Super unqualified to respond to you, then may I be so bold as to step in. And before you go off on your "consumer vs investor" rant again, let me point out that I own absolutely zero Apple shares, so for one, how much money Apple makes doesn't benefit me at all.
And to your point, I ask - best by whose definition? Everyone has a different idea of how Apple products ought to look or work, so who is say who is right or wrong? If we had left it to Macrumours enthusiasts to design the AirPods, do you think it would have looked anything like its current incarnation? Would I have gotten my Apple Pencil, which I am using at work every day?
The fact that Apple is earning as much as it is right now is proof that for a large segment of its users, the products that it makes do represent the best for them. This doesn't mean your opinion is suddenly any less relevant, but I think that when Apple is raking in the big bucks despite all the cynicism being heaped on them here, maybe it's time to stop naysaying everything that Apple is doing, and instead start trying to better understand just why they are doing the stuff they do?
I think what is happening is that some long-time Macs users have been burned by some of Apple's recent decisions. They likely bought into the Apple ecosystem at a time when Apple was most famous for making computers, and have come to rely on Macs for a key part of their work. Yet as times changed, Apple too changed in keeping with the times, and (not unreasonably) pivoted towards mobile and (now) wearables. They have also launched a bevy of services, we know they are also working on AR glasses and self-driving cars, and who knows what else.
This meant devoting less attention to the Mac, which led to products like the Cinema Display and airport router being dropped, and the 2016 MBP refresh has been met with controversy. And the problem here, I feel, is that the ill will generated by apparent lack of attention on the Mac is seriously clouding their ability to evaluate whatever Apple is doing right now in an objective light. Which is not only a shame in itself, but in lashing out at every new thing which Apple does, their acerbic tone does also serve the make this forum so much more toxic and unpleasant to be in.
To them, so long as it's not some new Mac, it must be worthless? Why else would some people just go about chiming "where's my Mac Pro" in every Apple thread, regardless of relevance? You can not be enthusiastic about Apple's new AirPods pro, or their upcoming streaming service, or new watch bands, and still recognise and acknowledge the strategic role they play in the larger picture.
So I go back to my original question - what does your definition of "best" even entail?